Q magazine is a British music publication that debuted in 1986. It was produced by Bauer Media Group and focuses on rock music genres. The magazine has a primarily young, affluent audience. While it originally focused heavily on music, in 2008 it began featuring more non-music content which resulted in some criticism from loyal readers. The magazine publishes stories on new music releases, interviews with artists, album reviews, and concert tour information. For example, a 2009 cover story on the band The Killers discussed their new album and tour. The magazine runs advertisements that relate to the target audience's interests in music, drinking, smoking, and social events.