Conventions of YouTube Headers

1. YouTube Header
CONVENTIONS BY RHYS NELSON

2. Artists’ Name:
Usually in a different font and bigger size
to emphasise its’ importance.
Album/Single Title:
Size is a bit smaller, in comparison to the artists’ name. However
its’ importance can be highlighted in many ways e.g. colour for
Chris Brown’s album, which adheres to the colour scheme
Point of Sale:
The icon is considerably smaller than both the artists’ name and
album title, yet is still a significant convention of a YouTube header
as this helps to secure an income for the artist and record
company.
Avatar:
Arguably the research clearly demonstrates how the bigger the
artist is, the less promotion of single/album is needed. I state this
as 4 out of the 5 artists have simple pictures evidently from the
photo shoot from the album, this invites me to believe their
budget is bigger. Furthermore, their name is not included in the
avatar, which suggest they have an established brand an audience,
therefore consumers should know of them. On the other hand, an
upcoming artist like Trevor Jackson has to work that bit harder in
establishing himself in the music industry, due to that certain
elements I believe are kept the same to increase familiarity e.g.
the photo, sepia effect, colour scheme and so on. Another aspect I
noticed, is that the bigger artist have a Vevo account, meaning that
the artist is highly recognised in their field. Moreover, all have
social network links to help develop their fan base, as artists will be
able to speak directly to their fans and vice versa.
BY RHYS NELSON