Alternative Press magazine targets an audience of 18-25 year olds from various Western countries who enjoy punk rock, metal and underground music. It provides interviews, reviews and industry news related to independent and alternative music scenes. The magazine aims to keep readers informed about cutting-edge developments in indie music.

1. Target audience analysis
Gender: unisex
Race: unspecified
Age: 18-25
Geo-demographics : UK, USA, AUS, Sweden, Canada,
New Zealand.
Socio-economics: C2, D and E
Psychographic profile: fans on punk rock, metal and
Conclusions/Justification:
Alternative Press magazine is a magazine for people
wo are into the underground, alternative and punk
music scene. Each issue is jam-packed with
interviews, reviews and industry news. Anyone who
wants to keep up with cutting-edge developments in
the indie music world will appreciate a subscription to
Alternative Press magazine.

2. Target audience analysis
Gender: female
Race: black
Age: 13-18
Geo-demographics: USA, UK and countries that speak
English.
Socio-economics: E
Psychographic profile: fans of Chris Brown,
entertainment, fans of R&B n’ hip hop.
Conclusions/Justification:
XXL is music magazine that issues magazines with
cover of famous people in hip-hop and r n’ b music in
order to attract a certain age group to buy the
magazine as they’re into either the celebrity or their
music. XXL mostly uses black artists on their covers
as the R &B music industry is mostly made up of
powerful and intelligent black rappers and they know
that the audience will relate to the musician’s stories
inside the magazine as they must’ve gone through
the same phase. They sell the musicians stories to
the public so they can fell connected to the source in
this case the musician.

3. Target audience analysis
Gender: unspecified
Race: unspecified
Age: 14-25
Geo-demographics: UK,USA,AUS and countries that
speak English.
Socio-economics: D&E
Psychographic profile: entertainment, fans of hip hop,
R & B and Trey Songz.
Conclusions/Justification:
Vibe is a powerful anchor for music, sports,
entertainment and fashion and it gains its power
from the public and the models on the front cover
of their issues as they attract certain age group or
social class. They carefully choose who their next
cover model will be according to what magazine
has sold the most, what age group bought the
most magazines and what area did this occur then
they can finalise their choice for their next issue.
They get the hottest and most loved celebrities to
feature on their cover so they can both gain
something from it such as fame, money and being
international.