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• Album cover by Ron English, is a tool 
which is quite synonymous with Chris 
Brown’s creative personality!
Chris Brown’s branding remains 
consistent throughout the 3 aspects 
of media shown below, for the album 
F.A.M.E.. 
• The costume transitions from quirky and 
stylish (album cover), to smart (magazine 
and video). The styling of the clothes 
consistently stay the same, in the sense 
that it always looks neat; Chris Brown is 
presented as poised and confident which 
definitely prevails through his music. 
Furthermore, the costume assumes a 
sense of professionalism, yet artistic 
qualities through the use of 
accessories. The accessories as well 
as the setting also help to brighten 
up the fairly dull colours used. 
• Instead of looking away, the artist is employing 
direct eye-contact, helping to show the confidence 
in himself as an artist. This device is made use of in 
both the album and magazine cover, also the video. 
The eye-contact works successfully in line with the 
smart attire, as it represents masculinity. Despite 
the romantic love songs he makes, he is still able 
possess his masculine qualities. This device is made 
use of , to enable a connection with the audience 
(fans). It almost allows the audience to feel 
empathy towards him, through his music and heavy 
public attention he receives. 
• In addition the eye contact given breaks the fourth 
wall, stepping out of their reality in order to 
connect with the audience. The shattering of the 
illusion is to stop the audience from feeling 
separate, even more so as he’d be considered 
as looking at the female fans, by which they will 
feel valued. 
• Another aspect used to show consistent branding, is the artists’ low 
haircut. This device invites the audience to believe this male artist is 
always well groomed. This could be because it fits the ideology of what 
women find attractive about men, this works in line with the suit which 
women also find appealing on men. Chris Brown’s songs are often to 
targeted to females, so this approach will help enhance that audience 
demographic. 
• Mid-shots is a technique which appears to be persistent, indicating that there is 
importance in not only his appearance or facial expression, but also his body 
language. The positioning of his body exudes boundless assurance in himself and 
his sexuality. Which refers back to the breaking of the fourth wall, as he is 
potentially singing this song to female portion of his support base.

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Cb research1

  • 1. • Album cover by Ron English, is a tool which is quite synonymous with Chris Brown’s creative personality!
  • 2.
  • 3.
  • 4.
  • 5. Chris Brown’s branding remains consistent throughout the 3 aspects of media shown below, for the album F.A.M.E.. • The costume transitions from quirky and stylish (album cover), to smart (magazine and video). The styling of the clothes consistently stay the same, in the sense that it always looks neat; Chris Brown is presented as poised and confident which definitely prevails through his music. Furthermore, the costume assumes a sense of professionalism, yet artistic qualities through the use of accessories. The accessories as well as the setting also help to brighten up the fairly dull colours used. • Instead of looking away, the artist is employing direct eye-contact, helping to show the confidence in himself as an artist. This device is made use of in both the album and magazine cover, also the video. The eye-contact works successfully in line with the smart attire, as it represents masculinity. Despite the romantic love songs he makes, he is still able possess his masculine qualities. This device is made use of , to enable a connection with the audience (fans). It almost allows the audience to feel empathy towards him, through his music and heavy public attention he receives. • In addition the eye contact given breaks the fourth wall, stepping out of their reality in order to connect with the audience. The shattering of the illusion is to stop the audience from feeling separate, even more so as he’d be considered as looking at the female fans, by which they will feel valued. • Another aspect used to show consistent branding, is the artists’ low haircut. This device invites the audience to believe this male artist is always well groomed. This could be because it fits the ideology of what women find attractive about men, this works in line with the suit which women also find appealing on men. Chris Brown’s songs are often to targeted to females, so this approach will help enhance that audience demographic. • Mid-shots is a technique which appears to be persistent, indicating that there is importance in not only his appearance or facial expression, but also his body language. The positioning of his body exudes boundless assurance in himself and his sexuality. Which refers back to the breaking of the fourth wall, as he is potentially singing this song to female portion of his support base.