Chris Brown maintains a consistent branding strategy across different media for his album F.A.M.E. His style transitions from quirky to sophisticated but remains neat and confident. He establishes direct eye contact in all media to portray confidence and masculinity while still connecting with fans. His low haircut and well-groomed appearance fits popular ideals of male attractiveness to women, his primary audience.

12. Chris Brown’s branding remains
consistent throughout the 3 aspects
of media shown below, for the album
F.A.M.E..
• The costume transitions from quirky and
stylish (album cover), to smart (magazine
and video). The styling of the clothes
consistently stay the same, in the sense
that it always looks neat; Chris Brown is
presented as poised and confident which
definitely prevails through his music.
Furthermore, the costume assumes a
sense of professionalism, yet artistic
qualities through the use of
accessories. The accessories as well
as the setting also help to brighten
up the fairly dull colours used.
• Instead of looking away, the artist is employing
direct eye-contact, helping to show the confidence
in himself as an artist. This device is made use in
both the album and magazine cover, also the video.
The eye-contact works successfully in line with the
smart attire, as it represents masculinity. Despite
the romantic love songs he makes, he is still able
possess his masculine qualities. This device is made
use of , to enable a connection with the audience
(fans). It almost allows the audience to feel
empathy towards him, through his music and heavy
public attention he receives.
• In addition the eye contact given breaks the fourth
wall, stepping out of their reality in order to
connect with the audience. The shattering of the
illusion is to stop the audience from feeling
separate, even more so as he be considered as
looking at the female fans, by which they will
feel valued.
• Another aspect used to show consistent branding, is the artists’ low
haircut. This device invites the audience to believe this male artist is
always well groomed. This could be because it fits the ideology of what
women find attractive about men, this works in line with the suit which
women also find appealing on men. Chris Brown’s songs are often to
targeted to females, so this approach will help enhance that audience
demographic.
• Mid-shots is a technique which appears to be persistent, indicating that there is
importance in not only his appearance or facial expression, but also his body
language. The positioning of his body exudes boundless assurance in himself and
his sexuality. Which refers back to the breaking of the fourth wall, as he is
potentially singing this song to female portion of his support base.