Bauer media group produces entertainment through various outlets like the internet, magazines, and phone applications. They create content they know will sell to wide audiences. The author believes Bauer's experience producing similar music magazines and their established organization make them well-suited to help a unique new music magazine called "X" reach its full potential through their industry connections and experience promoting niche content.

1. The multi-national media group Bauer media group produce many sources of entertainment
via varied outlets, for example via the internet, a phone application, physical document like a
magazine etc.
Bauer media group also well known for their diversity. They create things they are sure will
sell, so potentially are not interested in reaching a niche audience. This assures me that they
withhold skills beneficial to my product. This media institution has produced music magazines
such as “Q”, “MOJO”, and “KERRANG!” all of which hold similar values as my music magazine
“X”. All of their productions are represented in a distinct way. As my magazine is quite
unique, I place trust in them to fulfil that expectation. With them having an established
organisation, with highly successful and eccentric projects I am confident in them making my
magazine achieve its’ full potential. Reason being, they will have more of a repor with certain
companies, which could be deemed vital for eventual solid success. For example: webdesigners, lawyers etc.