This document discusses different draft designs for a record label logo called Sterling Records. It analyzes each draft based on criteria of being sophisticated, bold, modern, appealing to their target audience, and having a font that reinforces the name. It rejects several drafts that do not meet the criteria, such as ones that are too bold, do not link to the name "Sterling", or connote the wrong genre of music. It ultimately selects a draft that is silk, sophisticated, projects tradition and wealth, and appeals to their target audience of young professionals. Minor edits are then made to the selected draft to construct the final logo design.

1. STERLING
RECORDS
STERLING
RECORDSSTERLING RECORDS
STERLING RECORDS
STERLING RECORDS

2. Criteria for a successful/appealing
draft.
• Sophisticated
• Sharp but bold
• Modern/Silk
• Appealing to target audience
• Font reinforces the record name
The above are all aspects we have taken in to consideration
when analysing each draft and explaining why we haven't
chosen it and for the final design why we have chosen it and how
we see it meeting our criteria.

3. STERLING RECORDSAfter analysing this particular draft of our record label name we came to a conclusion that this particular
type of font does not reinforce the sophistication that we are trying to project within our target audience.
This is because the font we have used does not link in to the actual name ‘Sterling Records’ as it sounds like
a wealthy company it should contain more sharp writing rather than really bold. For this particular reason
we have chosen not to proceed with using this draft.
This particular draft was not used for the final design as it contained a few elements which did not match our
criteria for the final design. The main element that was not appropriate is that the internal part of the font is
empty and does not reinforce the name ‘Sterling’ the record name is a very dominant and sophisticated
name which should contain bold and sharp aspects within the font. For this particular reason we have
chosen not to proceed with using this draft.
STERLING RECORDSThis draft gave us an immediate indication that this font type would be totally against our criteria as it
doesn’t meet it at all. This font clearly connotes a rock type genre, this is something apposite our genre of
music as our genre is Rnb/Pop. In addition this font is not sophisticated in any way shape or form. For this
particular reason we have chosen not to proceed with using this draft.
Below we have taken group discussions and verbal opinions in to account in relation to the
rejection of drafts we have created and why. In addition, the draft we have chosen and why.
Lastly the final draft of the record label .

4. STERLING
RECORDS
This draft was appealing to us at first and we were considering using this as out final design due to the fact
that it contains bold and traditional sophisticated sharp edges at the each of every letter which clearly links
in with our record labels name. The reason why we rejected this particular draft was because after verbally
analysing the text within our group we realised that the text was stretched out vertically which would
connote other things rather than our criteria. For this particular reason we have chosen not to proceed with
using this draft.
STERLING RECORDSThis particular draft had us thinking in terms of should we or shouldn’t we use this. We finalised it and came
to a decision that we wouldn’t be using this font type for our record label. This is because the font is writing
in a sort of italic style which would be appealing for a record label name which is more to involve the youths
due to the fast hand written font. Our record label font should reinforces strong aspects of sophistication.
For this particular reason we have chosen not to proceed with using this draft.
STERLING RECORDSFinally, a draft we were all confident that it ticked all boxes in our criteria list. This draft is very silk,
sophisticated and projective due to the fact that it reinforces the traditional aspects of how established the
word sterling is in terms of the currency. Moreover it is highly appealing to our target audience as we aim to
target young professionals and young adults. Furthermore, the font chosen has been edited to make it look
silk but bold at the same time but not excessive amounts of bold otherwise it would be over the top. For
these particular reasons and due to the discussions held within our group we all agreed to use this draft and
expand on to create a final draft to use for our record labels logo.

5. As you can see we have now used our previous draft and have expanded on it in
order to further meet our personal set criteria. We have used the well known
software Photoshop CS6 to construct the final draft of the record label name.
Starting of which the font, we have chosen to place an outer glow effect due to
the fact that it reinforces the name sterling and its value. The colour silver was
used as a obvious connotation for the British currency as we are trying to
project the traditional British aspects through out our ancillary tasks of CD cover
and magazine cover. Linking back to the criteria of making the text modern, we
chose to place a double ring around the ST from the sterling. This is because we
didn’t want to express our record label as just wealth but aspects of
sophistication and class as well as the double ring gives a clear indication of
modernism and class. This again links back to our target audience of young
professionals and young adults.