This document provides an analysis of magazine advertisements for various music albums and bands. It examines elements like font, album art, logos, and additional information included for several examples. Key aspects discussed include the use of thirds to divide content, prominence of the band or album name, minimalist versus colorful designs, quotes and images featured, and how conventions are both followed and subverted in different ads. Analysis also covers meanings potentially conveyed by design choices and how strategies like these viral ads build anticipation for Daft Punk's return and tour.

1. Magazine Analysis
By Ed Dean

2. The bands name is at the top.
They do not have a generic font
for the band, but have a font
for each album
The album name is
smaller and not in the
main focus
Link to their website offers the
people reading the advert more
information about the band
and album
The red lion on the duller
marble/stone background
stands out clearly and grabs the
consumers attention
Having a quote from one of
their songs in unconventional
to have on the magazine
cover. But it may be a signal to
their fanbase and have a
deeper meaning.
Record label logo in the
corner, conventional place for it
to be put. It also has a
conventional size which is small
and out of main focus

3. Advert is using thirds technique in
the top third there is the album
art which is used for the front
over of the album. Middle third is
the name of artist and the name
of the album. Bottom third is
extra information
Unconventionally the album
name is larger than the bands
name, this may be because
the Gorillaz are a big band and
that they do not need there
name to be seen
The record labels logo is
very small and hard to
read/see this is
conventional as the
company is not the
important information on
the poster
Link to their website where
there is a role playing game
online which promotes their
album and creates a alternate
reality for people to
explore/play games

4. The lack of colours in the cover
draws the attention to the pink
lips of the characters
The black background is in the
shape of a crack through the
middle of the advert, this to me
represents the people splitting
up, which contrasts the kissing
and the title of ‘Intimacy’
The very basic font for the
name of the band and album
name are also minimalistic, the
band is quite popular so the
minimalism is probably due to
the fact that their name will sell
the album
Minimalistic cover is very basic,
is just an extreme close up of
kissing. The cover is a link to
the name of the album
“Intimacy”
Basic information added on is
conventional for example the
release date. But it is different
as it has song titles as well.

5. Artist name in big and their
conventional font
The cover is like some of the
other examples using thirds
technique
The wave style is the waves of
amplitude modulation known
for short as AM
Other information such as the release
date and the name of album added.
Unlike the others it has no link to a
website or anything extra added
AM could stand for either the
initials of the band or the
amplitude modulation waves
that they are using as
minimalistic art
Very basic advert, black and
white cover gives a retro look
Small record label logo,
conventional placing and size

6. The adverts that they used for the album the were
mostly on billboards spread around the world, these
were just plain back adverts with just the record label
logo and the helmets. It was similar to a viral
marketing campaign except people only needed to
know when they are back
Conventional very small record
label logo, the placing is not
conventional usually it is at the
bottom of the advert
The centre of attention is
the iconic daft punk helmets
Unlike the other magazine
adverts this one is for Daft
Punks US tour not their album.
It is very likely that they have
another poster for an
international tour
Unlike the other magazine
adverts this one is for Daft
Punks tour not their album
They are so well known globally
that the name of the artist is not
even on the advert except for the
link to their website in tiny font
Their support bands are HUGE.
These very big acts supporting
them just shows how big this
band is.