The document discusses the target audience for a new media product. It identifies that the core audience would be rowers, athletes, sports fans, and people who enjoy watching films. The audience interest diagram shows these groups at the center. It then provides an example profile of an 18-year-old man named Dan who fits the target audience as a rower who lives an athletic lifestyle, watches sports, and enjoys inspirational and sports-related films.

1. Who would be the audience for
your media product?
Evaluation Question 4

2. • The audience for my product would be made
up of different social groups.
• The type of people who would go and see my
media product would be:
o Rowers
o Athletes
o People who enjoy sports
o People who just want to watch a film

3. Interest diagram
The centre circle in the diagram are the people
who are most likely to be the audience
oRowers
oAthletes
oPeople who enjoy sports
oPeople who just want to watch a film
Centre

4. Profile of a person of the target
audience
• This is Dan, he is 18 years old. He lives in West London
by the river. He goes to a college in London. He
studies PE, Biology, Physics and Maths.
• He is very fit, and exercises regularly. He rows on the
Thames in Putney. Most of his friends are other
rowers, he goes out occasionally but doesn’t stay out
late as he has early morning training.
• He eats a lot and also a very nutritious and healthy
diet.
• He watched a lot of the Olympics in London and his
life is heavily influenced by sports.
• The TV programmes he watches are the weekly
football games, and some sit-coms.
• His favourite films are ‘Remember The Titans’, ‘The
Longest Yard’ some of the ‘Rocky’ films and ‘Green
Street’