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Analysis of online audience
          research
         By Ed Dean
Q1) Are you male or female?
 18
 16
 14
 12
 10
                                                   Male
 8
                                                   Female
 6
 4
 2
 0
                        Gender


• Had a lot more males answering my survey on SurveyMonkey
• Less than half the amount of females answered than males
Q2) Do you regularly watch movies?
               How regularly audience watch movies

                       2

                                  9                 Yes
                                                    Once a week
               10                                   Once a fortnight
                                                    No

                             4



• Nearly all of respondents watch at least one movie a fortnight
• All but 2 out of 25 are not regular consumers of movies, so 2
  out of 25 will be hard for my film to attract to as they may not
  want to go watch the movie
Q3) For you what keeps you interested
              in a film?
        30

        25

        20                                       Comedy
                                                 Quick pace
        15
                                                 Nudity
        10                                       Storyline
                                                 Action
         5

         0
                   Keeps people interested

• Action and a good storyline are the main components of film
  which keep the audience interested
Q4) Did you watch any of the Olympic
              rowing?
• 68% said that they did watch some of the
  Olympic rowing
• This is great for me, as most that saw it said
  that the success of Team GB in the rowing has
  made them more interested in the sport
Q6+7) Do you do any sports? Do you
          like sports films
• Here I was trying to see if there was any link
  between people who do sports and like sports
  films
• Most of the people who do sports said they do
  enjoy sports films
• But unfortunately there were a few people who
  did do sports and did not like sports films
• This means that not all athletes are my target
  audience, so I may have to do something to the
  film to broaden the market of my film
Q9) Do you like underdog films?
                   Do you enjoy underdog films?

                       2


                                                       Yes
                                  12
                                                       They are alright
                 11                                    No




• Most people will watch underdog movies, and just under 50% enjoy them
Q10) Would you go see a film about a
             rower?
• 12 out of 25 people said that they would go
  see a film about a rower.
• That is 48% of all respondents
               See a film about a rower



                                          Yes
                                          No

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Analysis of online audience research

  • 1. Analysis of online audience research By Ed Dean
  • 2. Q1) Are you male or female? 18 16 14 12 10 Male 8 Female 6 4 2 0 Gender • Had a lot more males answering my survey on SurveyMonkey • Less than half the amount of females answered than males
  • 3. Q2) Do you regularly watch movies? How regularly audience watch movies 2 9 Yes Once a week 10 Once a fortnight No 4 • Nearly all of respondents watch at least one movie a fortnight • All but 2 out of 25 are not regular consumers of movies, so 2 out of 25 will be hard for my film to attract to as they may not want to go watch the movie
  • 4. Q3) For you what keeps you interested in a film? 30 25 20 Comedy Quick pace 15 Nudity 10 Storyline Action 5 0 Keeps people interested • Action and a good storyline are the main components of film which keep the audience interested
  • 5. Q4) Did you watch any of the Olympic rowing? • 68% said that they did watch some of the Olympic rowing • This is great for me, as most that saw it said that the success of Team GB in the rowing has made them more interested in the sport
  • 6. Q6+7) Do you do any sports? Do you like sports films • Here I was trying to see if there was any link between people who do sports and like sports films • Most of the people who do sports said they do enjoy sports films • But unfortunately there were a few people who did do sports and did not like sports films • This means that not all athletes are my target audience, so I may have to do something to the film to broaden the market of my film
  • 7. Q9) Do you like underdog films? Do you enjoy underdog films? 2 Yes 12 They are alright 11 No • Most people will watch underdog movies, and just under 50% enjoy them
  • 8. Q10) Would you go see a film about a rower? • 12 out of 25 people said that they would go see a film about a rower. • That is 48% of all respondents See a film about a rower Yes No