The document discusses key features of advertisements, including prominently featuring the name of the product or artist being promoted. It also notes that advertisements typically include images of the product or artist, as well as other relevant details like release dates or prices. Reviews and ratings from critics are also sometimes included to help persuade customers. The document then focuses on a specific advertisement for Lady Gaga's album, noting the bold images and monochrome color scheme stand out from other artists. It discusses elements like her distinctive dress and the inclusion of alternative album covers. The target audience is suggested to be diverse, including those who see Gaga as a role model for being different and standing out.

1. There are many features that are used in
adverts, they all contain the name of the
product/band they are trying to promote so
customers know what they are buying. If its
music related the album name is always
used for customers to remember when they
go out and buy it. A main picture of the
artist/product is used so customers can see
what they are going to be buying (product)
or who the artist is. If its a cd advertisement
it will usually include a release date if the
advert comes out before the album
because it's a good way to promote it and
also the record label the artist/band are
signed too is normally in the small print at
the bottom of the advert. Some adverts do
contain the price of the product so
customers can decide whether they will buy
it depending on if it's in their chosen price
range. Finally some adverts (music) do
contain ratings out of 10 and also quotes
and opinions from other record labels and
the press eg newspapers and magazines to
say how good the album is which will
persuade customers even more to buy the
product if it's as good as the critics say.
The images used in this advert are very
bold and eyecatching of Lady Gaga herself, by using 2 photos of the advert shows how daring
and unique she is with each look the top image is very detailed and the contrast of the black
and white work really well together and make the image look very strong, whereas the bottom
image is slightly faded so that the titles can stand out more but I believe because the two
photos are so different just reflects on her personality as she doesn't want anything to look
the same. The advert has a slight monocrome feel to it and is really retro, again not many
artists would use this colour scheme and she stands out so much because she is so daring.
Also the two images used in the advert are the two album covers you can get when
purchasing the cd which shows the artist is giving her fans an alternative edge and with these
futuristic looks she will stand out alot more.
The artists name and the name of the album are very bold and stand out over the faded
picture for customers to see clearly, although the text is very plain because of the picture
behind it being faded it contrasts so well with the colour. The text containing the names of the
songs on the album and where the album is available from is very small compared to the
name of the artist I believe this is because they dont want the customers getting distracted
from the more important elements of the advert. The quote from the rolling stones magazine
is easy to read and I think what they mean by it is she is going to develop over the years and
become a real star which she has so shows that what comments/opinions are given are
always the truth.
There are not many relationships between the text and the images on this advert, however
the artists name being so bold links to her personality well because Lady Gaga is a fashion
icon because of her bold dress sense and wacky personality and I think the text was
supposed to define that perfectly. Also the fame "monster" linking to the top image shows the
artist can be quite scary and she isint normal like the rest of the artist around today.
Iconography in the advert defines the artist by her wearing the outrageous costumes shows
how daring and different she is to other artists and also showing the two photos shows how
versatile she is as an artist and how she can change her looks. The photos also make me
think that the genre of music this artist is from is Techno/Dance because her look is so
futuristic it links in really well.
Her dress sense is what signifies Lady Gaga to the public because no artist is like her in the
way that she wears very wierd and different costumes she always takes it a step further than
others and still looks great.
The target audience for this artist and her album could litreally be anyone. Firstly could be

2. people who stand out from the crowd and are different like Lady Gaga and maybe she has
made them believe that it doesnt matter what you look like to be successful. Also girls of any
age may look upto her as a role model because she is so different her music is still
outstanding and because she has lived her dream fans may want to do the same. Even men
could like her because she has the sex appeal as she wears quite revealing clothing but is
very sexual in her songs too.