The document summarizes key features of a music advertisement including using consistent branding elements like color scheme, font and images to clearly link to the promoted album. It highlights the artist and album names, mentions hit singles to attract fans and imply quality, and includes links to purchase and the artist's website to encourage sales.

1. Image of artist, matches image
on digipak – star appeal
Artist name – bold,
eye-catching
Album name – direct link to
digipak
Mention of hit singles – attracts
fans, direct link to digipak,
language such as ‘#1
international smash’ implies
quality/credibility
Link to artist website –
technological/cultural
convergence
Institutional logos
Same colour scheme,
image, text, font and
style as digipak

2. Artist/album name –
bold, eye-catching
focal point
Mention of hit
single/language such
as ‘grammy award
winner’ to imply
quality/credibility
Same colour scheme,
image style, text, font
and overall aesthetic
quality as digipak
‘Available
everywhere now’
information (uses
and gratifications)
which encourages
fans to purchase the
album
Image of digipak –
allows consumers to
recognise it, makes it
clear which product
is being marketed
Institutional information

3. Summary of key features
• Use of same colour scheme, image, text, font and style as digipak – creates a
direct link to the product being marketed and allows a consistent brand/product
identity to be created, making the product more recognisable to consumers
• Artist/album names as bold, eye-catching focal points – reinforces the product
being advertised whilst simultaneously attracting fans
• Mention of hit singles with language such as ‘#1 international smash’- implies
quality/credibility/popularity which entices new consumers, whilst also allowing
people with an existing personal relationship (uses and gratifications theory) with
the product to recognise it
• Institutional information/logos – a requirement of a symbiotic relationship, but
arguably adds to the products’ connotations (i.e a conglomerate company
suggests credibility, whilst an independent company suggests uniqueness)