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This is the front and back cover of a 
music magazine. Jay-Z is heavily 
featured throughout this issue of the 
magazine due to his new album 
being released. 
The front cover of the magazine is Jay-z 
standing in all black clothing with 
black sunglasses on. However if you 
study the image harder you will see 
that he is actually towering what 
seems to be sky scrapers giving off 
the image that he is the biggest artist 
in this genre if music (Hip-Hop) and 
still is even though he hasn’t had an 
album for a while. It is basically 
declaring that he is back and he’s 
bigger than ever. 
Down the side of the magazine 
cover is a list of things Jay-Z 
has, it is trying to say he has 
everything. 14 Albums. 30 
million copies sold, his own 
fragrances and of course 
Beyoncé, his wife. It also says 
underneath ‘is Jay-Z bigger 
than hip-hop?’ Which entices 
the audience to read the 
article in the magazine. The 
fact that Jay-Z is standing 
taller than the skyscrapers it 
leads me to believe that the 
answer to the question is yes. 
The front cover of the magazine is all in grey and 
dull colours apart from the title of the magazine 
and the artist’s name, Jay-Z which is in red which 
is associated with death therefore it is boosting 
Jay-Z’s reputation for people being scared of him 
as all Hip-Hop artists want. The red gives off great 
affect to anyone who is glimpsing at the magazine. 
Apart from the few words the whole of the 
magazine cover is in grey and other dull colours 
apart from Jay-Z who is in colour. This gives off a 
great affect that he is glowing over the top of the 
city meaning he is back to take over the city. 
The rear of the magazine cover is an 
exact copy of the front cover to his new 
album with a date at the bottom, which 
I presume is the release date to his new 
album. Above the date is also the name 
of the album which people need to 
know if they re to purchase the album. 
The format on the rear of the magazine and 
therefore the album cover is the same as the 
front cover to the magazine. The whole thing is 
grey and full of other dark colours with little 
bits of red to give off affect. The only bits that 
are red are the record label name and the three 
red stripes in the centre of the album 
cover/advert. 
At the top of the album cover/advert is 
the artists name in big black bold 
writing so that people instantly 
recognise what artist this album is 
from. The big black bold writing 
connotes the reputation of the artist, 
not being mainstream and doing what 
all other artists are doing. His 
reputation is that he is a serious Hip- 
Hop artist and according to the front 
cover he is one of the biggest and best 
artists in the genre. 
The record label is in red also to boost 
their popularity because they’re 
working with such a huge celebrity, 
Jay-Z. Due to the fact that the album 
cover copy is printed on the last page of 
the magazine it means that that will be 
the last thing the audience of the 
magazine will see so therefore it will be 
the thing that stays in their mind for 
the longest.

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Advert analysis - Jay-Z

  • 1. This is the front and back cover of a music magazine. Jay-Z is heavily featured throughout this issue of the magazine due to his new album being released. The front cover of the magazine is Jay-z standing in all black clothing with black sunglasses on. However if you study the image harder you will see that he is actually towering what seems to be sky scrapers giving off the image that he is the biggest artist in this genre if music (Hip-Hop) and still is even though he hasn’t had an album for a while. It is basically declaring that he is back and he’s bigger than ever. Down the side of the magazine cover is a list of things Jay-Z has, it is trying to say he has everything. 14 Albums. 30 million copies sold, his own fragrances and of course Beyoncé, his wife. It also says underneath ‘is Jay-Z bigger than hip-hop?’ Which entices the audience to read the article in the magazine. The fact that Jay-Z is standing taller than the skyscrapers it leads me to believe that the answer to the question is yes. The front cover of the magazine is all in grey and dull colours apart from the title of the magazine and the artist’s name, Jay-Z which is in red which is associated with death therefore it is boosting Jay-Z’s reputation for people being scared of him as all Hip-Hop artists want. The red gives off great affect to anyone who is glimpsing at the magazine. Apart from the few words the whole of the magazine cover is in grey and other dull colours apart from Jay-Z who is in colour. This gives off a great affect that he is glowing over the top of the city meaning he is back to take over the city. The rear of the magazine cover is an exact copy of the front cover to his new album with a date at the bottom, which I presume is the release date to his new album. Above the date is also the name of the album which people need to know if they re to purchase the album. The format on the rear of the magazine and therefore the album cover is the same as the front cover to the magazine. The whole thing is grey and full of other dark colours with little bits of red to give off affect. The only bits that are red are the record label name and the three red stripes in the centre of the album cover/advert. At the top of the album cover/advert is the artists name in big black bold writing so that people instantly recognise what artist this album is from. The big black bold writing connotes the reputation of the artist, not being mainstream and doing what all other artists are doing. His reputation is that he is a serious Hip- Hop artist and according to the front cover he is one of the biggest and best artists in the genre. The record label is in red also to boost their popularity because they’re working with such a huge celebrity, Jay-Z. Due to the fact that the album cover copy is printed on the last page of the magazine it means that that will be the last thing the audience of the magazine will see so therefore it will be the thing that stays in their mind for the longest.