The CD digipak for Katy Perry's album "Teenage Dream" uses bright pinks and candy-themed imagery and designs to target teenage and young adult female audiences. Katy Perry is depicted laying nude in pink clouds on the front cover, representing love. Inside, the CDs and leaflet continue the candy-inspired theme with patterns of donuts and cotton candy. The narrative conveyed is one of a teenage dream of romance and love through the imagery of clouds, candy, and Katy Perry wearing a prom queen crown. The feminine colors, themes, and designs aim to appeal to young women through ideas of innocence and romance.

3. One of the CD digi pak analysis’ I chose to study is Katy Perrys album ‘teenage dream’,
I used lacey's repertoire of elements to do so.
The reason I chose to analyse this digi pak due to the engaging features, it’s a very bright
and colourful digi pak
The target audience for this album is most probably female teenagers, however men are
also targeted due to Katy Perrys sexual nature.
The bright use of colours emphasise that it is more female orientated due to the range of
pinks
The whole CD digi pack eye catching and colourful.

4. Characters
Katy Perry is the only character on the CD Digi pack. She's portrayed in a slight
provocative manor in the way in which she is posing, she also has no clothes on,
however the way in which the pink clouds are around her make it seem more subtle and
acceptable, Katy Perry is a female sex symbol, which is reflected in the image of her,
amongst her hair and makeup being made to make her look like a pin up girl, she has
bright lips in the image and styled hair which clash together. They immediately strike the
audience and the way she is posing leads us to believe shes experiencing love, the
colours suggest innocence, due to the pale pink and the candyfloss colours, On the back
of the digi pack is more pink clouds with the songs wrote on the top of them in bright pink,
which is another feminm colour
The CD digi pak appeals to the teenage audience, her nudity can be seen as broadening
her audience to males as she's making herself a sex symbol

5. Setting
The back of the cd digi pack is a carry on from the front cover, the image looks stretched
across the wrong and the back as the theme of pink clouds is carried on, however Katy is
only on the front of the cd digi pack, the mise en scene is extremely unique, she has
large cakes and sweets surrounding her. The costume and makeup within mise en scene
is very feminim, she has bright red lips and contoured makeup, she looks spotless. The
way in which the theme of sweets is tied together creates an idea of sweet and
innocence. The 2 CDs included in the digi pack have sweet patterns on them, one is
meant to look like a donut due to it being a disc, and the other disc is the same candy
pattern, from my own knowledge I know that sweets are also included on her bra top in
one of her music video. Sweets are also seen as a guilty pleasure for young adults and
teenagers

6. Iconography
On the front cover of the album, Katy Perry has no clothes on, the way in which she is
nude and lying in clouds Is iconic of cupid, showing that she's in love and that love is
what the album will be about
The design does reflect katy perry as her pop genre is quite feminim, the colours and the
way she is posing is iconic of the genre pop and the font and design is cheerful and
reflects the whole candy land theme.
The use of pink clouds and sweets give the album a girly theme and this is primarily due
to the connotations that the sweets and the colours hold.
The leaflet in the digipak shows carries on the theme of candy floss, pink and sweets as
does the album

7. Technical and audio codes
The font is serif and girly, it creates an informal sense and this is primarily due to swirls
and the colours
The close up shot on the album allows the audience to have a clear view of Katy Perry
and adds more volume to the cover
The style of the artist and her music is shown through the colours and general feel of the
digipak, the two CDs in the pack have been made to look like two sweets making the idea
fun and interesting and makes it appeal to the younger target audience, The front of the
leaflet inside the digipak is printed in candy red and white spiralling text which again
represents the artists younger target audience and shows that it is targeted more towards
females, it portrays an image of the artist making her appear sweet person relating to her
star personality. The song list on the back of the digipak is in red, this makes it stand out
from the pink clouds as background, the typography is chunky and bold to stand out
again.
the song listing is in red in order to stand out against the candyfloss-like pink cloud
background, the font is bold and chunky also for the same reason
The leaflet inside the digipak carries the pink candy floss cloud look throughout the whole
of the front creating a professional finish as the whole thing looks uniform and relatable to
the sweet cds and enforcing the vibrant pop feel of her genre of music

8. Narrative events
The narrative event on the cd digi pack shows Katy Perry to be lay in pink clouds within
the sky and in love, its not clear whether or not this is positive or negative however due to
the pink candy floss-like clouds, it looks positive. The album name ‘teenage dream’
suggests she could be in love for the first time, the album name also connected with the
image inside of the digi pack which shows katy dressed up as if she were a prom queen
of fantasy fairy as she is wearing a crown, The reason for using prom as a source of
imagery is to link with the title of the album as teenage girls dream of become the prom
queen, this amongst the sweet theme adds a sense of narrative and may give clues away
regarding what her songs will be about on the album