The document discusses the shift from e-commerce to m-commerce as consumers spend more time shopping on mobile devices rather than desktops. As mobile technologies advance, m-commerce will become contextual and location-based, allowing consumers to shop from any situation. Statistics show that mobile devices are generating a growing percentage of online sales and will account for nearly half of all web-based sales globally by 2018. Retailers must adapt by developing mobile-friendly websites and apps to engage customers shopping on smartphones and tablets.