As the mobile market continue to change quickly, it's become increasingly difficult to figure out how to allocate mobile web development resources to maximize impact.
This deck is designed to help you answer the question: should we be focusing our efforts on optimizing for iPhone customers or Android customers first?
Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012Purplegator
Bob Bentz presents Advanced Mobile's Cars2Go mobile marketing products for auto dealers. The Cars2Go platform includes an auto dealer app, mobile website, text message marketing, custom QR Code, and Text Chat services. You can learn more about Cars2Go at http://www.advancedmobile.com . Seminars from the show can be seen here: http://www.wtevent.co.uk/wt_2012/seminars_Day1.html .
World Telemedia 2012 was held in Marbella, Spain. This was the fourth consecutive year that Bob Bentz was a featured speaker at the show. http://www.advancedtele.com/blog/2012/10/around-the-ats-office-spain/
Apple Passbook - The impact on mobile vouchering, and what it means for brand...BrandEmotivity
With the new mobile app Passbook, Apple is pushing ahead with a common infrastructure for the delivery of coupons, tickets, boarding passes and loyalty cards, straight into consumers’ pockets.
This whitepaper explores the advantages and challenges of Apple’s Passbook platform, why it matters for marketers and which brands will be able to benefit
from it.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Key takeaways for Q3
Criteo’s analysis of shopping data from Q3 2015 demonstrates that smartphones are increasingly becoming the purchase device of choice in a multi-device world:
Mobile is becoming the preferred purchase device for cross device shoppers: 4 in 10 transactions now involve multiple devices. Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user.
Apps can be your highest performing channel: Retailers focusing on app are finding gold. Conversion rates on app heavily out-perform even the desktop.
Smartphones are the key for top quartile retailers: Top quartile is now generating almost 50% of sales from mobile, mainly due to much better optimization of smartphone conversion rates.
Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012Purplegator
Bob Bentz presents Advanced Mobile's Cars2Go mobile marketing products for auto dealers. The Cars2Go platform includes an auto dealer app, mobile website, text message marketing, custom QR Code, and Text Chat services. You can learn more about Cars2Go at http://www.advancedmobile.com . Seminars from the show can be seen here: http://www.wtevent.co.uk/wt_2012/seminars_Day1.html .
World Telemedia 2012 was held in Marbella, Spain. This was the fourth consecutive year that Bob Bentz was a featured speaker at the show. http://www.advancedtele.com/blog/2012/10/around-the-ats-office-spain/
Apple Passbook - The impact on mobile vouchering, and what it means for brand...BrandEmotivity
With the new mobile app Passbook, Apple is pushing ahead with a common infrastructure for the delivery of coupons, tickets, boarding passes and loyalty cards, straight into consumers’ pockets.
This whitepaper explores the advantages and challenges of Apple’s Passbook platform, why it matters for marketers and which brands will be able to benefit
from it.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Key takeaways for Q3
Criteo’s analysis of shopping data from Q3 2015 demonstrates that smartphones are increasingly becoming the purchase device of choice in a multi-device world:
Mobile is becoming the preferred purchase device for cross device shoppers: 4 in 10 transactions now involve multiple devices. Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user.
Apps can be your highest performing channel: Retailers focusing on app are finding gold. Conversion rates on app heavily out-perform even the desktop.
Smartphones are the key for top quartile retailers: Top quartile is now generating almost 50% of sales from mobile, mainly due to much better optimization of smartphone conversion rates.
Ecommerce and Digital Trends 2016.
- Ecommerce continues to grow WW
- Mobile is growing continously too...
- Omni Channel
- Social Media and Messaging Apps are the store
- Hyper Convenience, Speed and Excellence
- Big Data for relevance and Customized experience
Who is doing well
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
KPCB 2015 Internet Trends Report - Simplified & Designed.Stinson
Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.
Shamit khemka talks about importance of mobile for eCommerceSynapseIndia
The ecommerce industry is directly connected with the most favorite habit of modern generation and i.e. shopping. The way of shopping has changed over time and now it’s time for mobile rule.
SynapseIndia founder Shamit Khemka talks about importance of mobile for eCommerce businesses..
ACI Digital future of retail - intro Iskander SmitInfo.nl
We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts.
Presentation and panel took place at the office of info.nl at June 5, 2014.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
The changing landscape of consumer lifestyle is one of the biggest factor in the evolution mobile commerce in the world. The fast pacing transition of payment services and systems, which are often viewed to be the “umbilical cord” of the whole financial services ecosystem that links all stakeholders; telco, banks, retailers, technology/solution providers and consumer together.
Ecommerce and Digital Trends 2016.
- Ecommerce continues to grow WW
- Mobile is growing continously too...
- Omni Channel
- Social Media and Messaging Apps are the store
- Hyper Convenience, Speed and Excellence
- Big Data for relevance and Customized experience
Who is doing well
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
KPCB 2015 Internet Trends Report - Simplified & Designed.Stinson
Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.
Shamit khemka talks about importance of mobile for eCommerceSynapseIndia
The ecommerce industry is directly connected with the most favorite habit of modern generation and i.e. shopping. The way of shopping has changed over time and now it’s time for mobile rule.
SynapseIndia founder Shamit Khemka talks about importance of mobile for eCommerce businesses..
ACI Digital future of retail - intro Iskander SmitInfo.nl
We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts.
Presentation and panel took place at the office of info.nl at June 5, 2014.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
The changing landscape of consumer lifestyle is one of the biggest factor in the evolution mobile commerce in the world. The fast pacing transition of payment services and systems, which are often viewed to be the “umbilical cord” of the whole financial services ecosystem that links all stakeholders; telco, banks, retailers, technology/solution providers and consumer together.
Presentation from 11th Crystal Ball Business Luncheon at CANCHAM (Canadian Chamber of Commerce Vietnam) given by the Ralf Matthaes.
Presentation highlights consumer and economic trends of the passing year (2015) and what we should expect in 2016.
Ralf is a Managing Director of Infocus Mekong Research (IFM): an innovative technology-driven market research agency specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Online retailers see huge growth through smartphones, but consumer spending behavior on mobile devices could lead companies to miss out on some revenue growth. Learn the consequences in Adobe’s most recent study.
5 pit stops to your digital marketing successAdGlobal360
The presentation takes you through the journey of digital marketing from it's inception to the present along with some insightful data points and hard facts that are a must know in case you are a marketer or a business owner or just an aspiring student.
Product brochure global b2 c e-commerce and online payment 2014yStats.com
The yStats.com publication reports that even as forecasted global growth rates slow from close to +20% in 2014 to around 10% by 2018, B2C E-Commerce worldwide is expected to top a trillion euros by that year.
There has been a sudden switch in the buying and selling pattern of the customers in all over India, which created the growth of e-commerce industry. This switch can also be noticed in the automobile industry. The online penetration of auto sector in the world market is approx. 0.7% in 2019. It was challenging for automobile ecommerce industry to make it successful in India, but eminent players of India have made it possible. To learn the possibilities and success of auto ecommerce industry go through this document.
20 Reasons Why Your Business Needs an App in 2014meijun_corp
Is your business taking advantage of the growth of mobile internet usage? If you manage a small to mid-sized business, here's some statistics to show the importance of mobile app development.
Why Should You ‘Go Mobile’? ‘Go Mobile’- Trends in 2015
Pulp Strategy | www.pulpstrategy.com.
Gaining instant brand recognition in any industry is difficult especially when you are running on tight marketing budget. Mobile marketing comes handy in such a situation. As a marketer, you can maximize your operating expenses by investing in strategies which improve your reach and encourage action.
Today, nearly 43% of the world is connected to the internet1, enabling us to talk, share photos, and conduct business halfway across the globe. As a result, we have seen more technological advancements in the past 10 years than we’ve witnessed in the past 10,000 years. And in the next five years, we’ll see even more advancements.
In this overview provided by BI Intelligence, Business Insider’s premium subscription research service, we identify the key trend in each of our top vertical areas including Mobile, E-Commerce, Digital Media, Digital Financial Services, and the Internet of Things.
Led by a surge in smartphone sales, the application or app market in the country is likely to grow by more than four times to USD 626.23 million (around Rs 3,800 crore) by 2016, with paid apps contributing Rs 2,065 crore.
The Indian Council for Research on International Economic Relations (ICRIER) said that the total worth of Indian app economy is worth USD 150 million currently (about Rs 900 crore) but it has immense potential to grow.
Smartphones, tablets, email, apps, and push notifications have drastically changed today’s shopping experience. Retailers must use mobile-first strategies to engage customers at each stage of the customer lifecycle.
M Dot Extinction: The Next Evolution of Mobile WebMobify
The technology world is facing an extinction – m.dot sites are slowly but surely dying out, and for good reason.
A survey of the Internet Retailer 500 found that m.dot sites for ecommerce dropped from 79% in 2013 to 59% in 2014, and the trend continues. While numbers still need to be confirmed for this past year, m.dot sites were expected to lose 50% share in 2015.
Unlike the dinosaur extinction 65 million years ago, for which the reasons are still widely debated, m.dots are an outdated technology and the reasons for their demise are clear. While m.dots were a huge improvement to serving the desktop site to mobile shoppers, they have failed to evolve with customers’ rising expectations and advancements in technology.
Download our M.dot Extinction Storybook to learn the 5 reasons that m.dot sites are disappearing.
Black Friday 2014 Unwrapped: Mobile Shopping InfographicMobify
For the first time in history, mobile traffic outpaced desktop on Thanksgiving Weekend. As we unwrap the kickoff to the holiday shopping season, the below infographic walks you through some exclusive Mobify data that will help you get a handle on what’s trending and where.
Selling Faster: Mobile Performance Tips for E-Commerce WebsitesMobify
Learn how to create a mobile-optimized shopping experience that turns more visitors into customers, and more customers into happy repeat customers.
This webinar is brought to you in collaboration with EdgeCast
Webinar: How to Build a Responsive Website that Converts Mobify
Learn how top ranking e-commerce, publishing and enterprise websites are tackling current mobile web development challenges, and see which approach will allow you to meet your business needs while creating the best experience for your users — and ultimately drive conversions.
Webinar: How to Build a Responsive Website that Converts
Who Owns the Future of Mobile Commerce: iPhone vs. Android Smartphones?
1. Who Owns the Future of
M-Commerce?
iPhone vs. Android
2. Figuring out how to allocate your
mobile web development
resources feels like
guesswork most of the time:
Should you be focusing your
efforts on optimizing for iPhone
customers or Android
customers first?
3. It’s a hard question.
But when in doubt,
turn to the data!
!
4. M-Commerce Traffic (2013 - 2015)
Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
5. M-Commerce Traffic (2013 - 2015)
Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
(Let’s take a look at how
m-commerce traffic has changed
over the past three years.)
!
7. 0
15
30
45
60
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Traffic
In terms of annual traffic growth, !
it’s quickly becoming a two horse race…
…traffic from other
smartphones is
barely growing at all.
32.9%
56%
0.1%
9. M-Commerce Traffic
2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%
59%
3%
41%
56%
No doubt about it, Android is rapidly
chipping away at iPhone traffic.
+8% growth in three
years!
*projected
10. M-Commerce Traffic
2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%
59%
3%
41%
56%
No doubt about it, Android is rapidly
chipping away at iPhone traffic.
But what about revenue? Which
customers are spending more over
time?
+8% growth in three
years!
*projected
13. M-Commerce Revenue
2013 2014 2015
Android
iPhone
Other
6%
25%
69%
4%
32%
64%
3%
38%
59%
It’s clear that iPhone users still spend the
most money, but there is shift in revenue
growth coming from Android devices!
*projected
15. 0
75
150
225
300
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Revenue
32.9%
56%
244.2%
86.1%
As Android devices continue to proliferate, so too will the
amount of revenue coming from these smartphones…
16. • Your safest bet is to focus short-term mobile
optimization efforts for iPhone customers.
• In the longer term (2016 and beyond), it’s likely that
Android customers will become more valuable, and
you’ll need to adjust your optimization strategies.
• But don’t forget - there’s more to this story! Be sure
to check your own analytics to get the most
accurate picture of your current situation!
Key Takeaways
17. www.mobify.com
Mobify is a mobile commerce platform used by leading brands and retailers
to drive hundreds of millions of dollars in mobile revenue every year.