Mobile commerce is growing rapidly and is predicted to account for 50% of all digital commerce revenue in the US by 2017. Emerging trends in mobile commerce include mobile image recognition, increased use of video content, augmented reality apps, and personalized experiences. While mobile commerce offers opportunities, challenges remain around standardization across devices and networks. Adopting a mobile-first approach and developing mobile-optimized websites and apps can help businesses prepare for continued growth in mobile commerce.
mCommerce and Mobile Banking_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Challenges and issues of mCommerce - ecommerce solution providerVineela Kanapala
Mobile use is increasing exponential which has given a boost to mCommerce. mCommerce is trending and growing at very rapid speed. However this faces few challenges. This presentation covers issues and challenges of mCommerce.
- What is mCommerce
- mCommerce flow
- Advantages of mCommerce
- Disadvantages of mCommerce
- Challenges of mCommerce
- Issues of mCommerce
Ref - www.ifour-consultancy.com/ecommerce-solutions.aspx
its all about m-commerce
how m-commerece is useful and fruitful for you and everybody
nowadays we use m-commerece in our daily life for eg;marketing , bussiness etc.
The changing landscape of consumer lifestyle is one of the biggest factor in the evolution mobile commerce in the world. The fast pacing transition of payment services and systems, which are often viewed to be the “umbilical cord” of the whole financial services ecosystem that links all stakeholders; telco, banks, retailers, technology/solution providers and consumer together.
mCommerce and Mobile Banking_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Challenges and issues of mCommerce - ecommerce solution providerVineela Kanapala
Mobile use is increasing exponential which has given a boost to mCommerce. mCommerce is trending and growing at very rapid speed. However this faces few challenges. This presentation covers issues and challenges of mCommerce.
- What is mCommerce
- mCommerce flow
- Advantages of mCommerce
- Disadvantages of mCommerce
- Challenges of mCommerce
- Issues of mCommerce
Ref - www.ifour-consultancy.com/ecommerce-solutions.aspx
its all about m-commerce
how m-commerece is useful and fruitful for you and everybody
nowadays we use m-commerece in our daily life for eg;marketing , bussiness etc.
The changing landscape of consumer lifestyle is one of the biggest factor in the evolution mobile commerce in the world. The fast pacing transition of payment services and systems, which are often viewed to be the “umbilical cord” of the whole financial services ecosystem that links all stakeholders; telco, banks, retailers, technology/solution providers and consumer together.
The Mobile Commerce Impact – From Characteristics to ImplementationZoyabennet
This paper clearly illustrates the M-commerce’s impact on today’s world – right from characteristics to implementation. M-commerce however is not a technology, but it is about discovering innovative ways to define value for customers as well as to conduct business.
The series of presentations contains the information about "Management Information System" subject of SEIT for University of Pune.
Subject Teacher: Tushar B Kute (Sandip Institute of Technology and Research Centre, Nashik)
http://www.tusharkute.com
This is the presentation on m-Commerce applications and its use in information system.
Outline of presentation:
Introduction
History
Overview
Services and Applications
CLOs(Class Learning Objective of Managing Information of Business)
Advantages
Disadvantages
With the ubiquity of the mobile phone, there is lot of interest in using this medium to deliver financial services. This document is a white paper on this field and tries to give the reader, a general understanding of the topic
What Is E-Commerce ?
What Is M-Commerce ?
Why Mobile Commerce?
Evolution Of Mobile Payments
Mobile Commerce: Beyond e-commerce
Mobile Payment Gateway Integration
Key Issues in Mobile Commerce
Diagrams
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid GrowtheMarketer
Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.
The Mobile Commerce Impact – From Characteristics to ImplementationZoyabennet
This paper clearly illustrates the M-commerce’s impact on today’s world – right from characteristics to implementation. M-commerce however is not a technology, but it is about discovering innovative ways to define value for customers as well as to conduct business.
The series of presentations contains the information about "Management Information System" subject of SEIT for University of Pune.
Subject Teacher: Tushar B Kute (Sandip Institute of Technology and Research Centre, Nashik)
http://www.tusharkute.com
This is the presentation on m-Commerce applications and its use in information system.
Outline of presentation:
Introduction
History
Overview
Services and Applications
CLOs(Class Learning Objective of Managing Information of Business)
Advantages
Disadvantages
With the ubiquity of the mobile phone, there is lot of interest in using this medium to deliver financial services. This document is a white paper on this field and tries to give the reader, a general understanding of the topic
What Is E-Commerce ?
What Is M-Commerce ?
Why Mobile Commerce?
Evolution Of Mobile Payments
Mobile Commerce: Beyond e-commerce
Mobile Payment Gateway Integration
Key Issues in Mobile Commerce
Diagrams
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid GrowtheMarketer
Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.
You can receive our editable Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Personal Mission Statement and Vision Statement | By ex-Deloitte Consultants
E-commerce came to existence more than two decades ago. It is still going strong. As per eMarketer,
worldwide e-commerce sales have already reached at $1.2 trillion almost a year ago. It is on the rise
with 16% Compound Annual Growth Rate and will continue with same rate till 2016. However over the
period, quite a few new developments and technologies has emerged in the area of e-commerce.
These new technologies and trends give confidence to consumer to adopt e-commerce way of
shopping. There are few aspects that have been regularly influencing e-commerce.
The whitepaper presents a holistic view of the digital retail space. It decodes the impact of technologies like NFC, Beacons and Apple Pay while giving a glimpse into trends and challenges associated with m-Commerce.
Retail Technologies and Retail Trends That will Define The FutureRosalie Lauren
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
Mobile Banking Trends That Your Application Must Have In 2023.docxCMARIX TechnoLabs
Here are some mobile banking technologies that will ensure your data is safe online. Contact us today and create a mobile banking app that caters to your users.
6 Industry Sectors Growing from Mobile App DevelopmentMobibizIndia1
Companies of all sizes are benefiting from the thriving mobile app trends. Even startups are turning to innovative app solutions to attract and retain customers while staying ahead of the competition. Let's closely look at the advantages mobile apps offers to industries.
Essential Features to Include in Fintech App Development for 2023ZimbleCodeAustralia
The fintech sector is anticipated to keep expanding over the coming ten years, and fintech applications will be a big part of that expansion. In 2023, mobile-first design, sophisticated security measures, AI and ML, interaction with other financial services, chatbots and virtual support, comprehensive analytics, and other features will be the top requirements for fintech apps.
You may develop a well-designed mobile banking app with the help of a mobile app development company in Brisbane which includes all crucial features to draw in new clients, outperform your rivals, and deliver a top-notch user experience.
Mobile usage has exploded in recent years, and this has had a significant impact on our daily lives. Every activity has changed dramatically, from the way we socialize to, especially, the way we purchase. Smartphones are now ubiquitous, and they are necessary when shopping.
Read more here-https://www.ezrankings.org/blog/mobile-ecommerce-facts-trends-statistics/
Website Link-https://www.ezrankings.org/blog/mobile-ecommerce-facts-trends-statistics/
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
Early in this year, the sphere of e-commerce is one of the most progressive spheres of the economy. We have identified trends that we consider the most influential in the development of e-commerce in 2018.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
More than 1 billion cell phones and 179 billion mobile applications downloaded every year, mobile
development is surely one of the imaginative and effectively developing division. The mobile
application business sector is seemingly overwhelmed by Google applications (Gmail, Maps,
Search), Social media (Facebook, Instagram, Twitter, Youtube) and Gaming applications (Angry
winged creatures, Temple Run). Enormous players like Walmart, Bank of America and Amazon are
utilizing mobile applications for marking, enhancing client engagement, direct showcasing and so
forth. Little and medium size organizations are additionally taking after the mobile pattern,
understanding that a viable mobile system includes more than only a mobile-accommodating site.
As we look forward to the future of e-commerce app development in 2023, there are several key trends that we can expect to shape the industry. The aforementioned developments are propelled by both evolving customer expectations and technological advancements. Let's examine these major patterns in more detail:
1. Emerging Mobile Commerce Development Trends, Opportunities and Challenges in 2017 and
Beyond
According to Forrester research,by end of 2017 U.S mobile users will spend $90 via mobile
payments. That is a 48% increase over the $12.8 billion spent in 2012.
Gartner forecasted that in 2017 U.S consumers’ mobile engagement behavior will push up mobile
commerce revenue to 50 percent of U.S. digital commerce revenue.
What the leading market analysts have predicted is validated by spiraling growth of the mobile
payment industry.
Mobile payment has become a competitive arena. Market leaders like Google Wallet, Apple Pay,
PayPal,Venmo, V.me (by Visa), Masterpass (by MasterCard) and more are trying to consolidate their
position in the face of growing competition fueled by new entrants.
The rapid growth of mobile payment industry is a strong indicator that mobile commerce is the future
of the e-commerce.
Looking into in the near future, 2017 and beyond let’s explore the emerging m-commerce trends,
opportunities and challenges.
But first, you should understand the benefits of optimizing e-commerce business for mobile devices.
Benefits of Mobile Commerce
Merchants are optimizing their business for mobile phones as applications at a greater speed than
before because of the far-reaching benefits.
1. Push notifications deliver personalized offers to potential customers, 24x7. This precise targeting
improves conversion rate. According to one survey76% customers in the age group of 18 to 34 have
enabled push notifications on their mobile devices.
2. Constant contact and complete access at fingertips is the key to success in a very competitive
environment. Mobile apps have features like live chats,one-click calling, offers, catalogs, and help-
desk. Users in an instant get the desired information. This positively impacts users and speeds up
conversion rate.
3. Location based notifications are more local and personal in nature. They help businesses convert
more and generate higher revenues. Location tracking also brings more foot traffic to the physical
store.
4. The in-app payment feature gives consumers the opportunity to avail premium and personalized
offerings with special discounts. The user can pay through Apple Pay (iOS) and Google Wallet
(Android). Mobile is a digital wallet with pre-paid account that can be debited for a purchase. Such
improvisations improve user experience,attract more customers and convert better.
5. Brand or company apps give the user a seamless user experience by optimizing exclusive content,
daily deals and personalized discount coupons. They attract new customers to the business and at the
same time help retain the existing one.
Emerging Trends
2. 2017 promises to be a trendsetter for mobile commerce. There will increase adoption of latest
technology, concepts,and features. Though many, the top 5 advancements that will see greater
adoption by the mobile commerce merchants are:
1. Mobile Image Recognition will make snap-to-buy a convenient feature
Mobile Image Recognition (MIR) technology is bridging the gap between the virtual and real world in
a snap. In other words, MIR app is virtual world’s equivalent to window shopping in the real world.
Mobile users will snap a product on the move – in the street,on board a flight, at a party – anywhere.
Feed the image to MIR-driven app that will identify it and flash offers from different retailers on the
mobile phone screen. The user in one touch completes the purchase.
2. Video content will be soul of the mobile commerce
A report by Cisco says that by 2020 video will make up more than 80 % of Internet traffic. E-
commerce merchants use videos for product descriptions, customer service, advertisements, and
customer testimonials. With the advent of faster mobile internet broadband and of 4G LTE, mobile
users will consume rich media content, easy and fast. This will enable the easy shift of video content
marketing efforts to mobile devices. 2017 is the year when e-commerce stores will use videos to their
full potential.
3. Rise in Mobile Apps with augmented reality
More numbers of merchants will use augmented reality mobile apps to give mobile shoppers an
interactive, immersive experience with their products. Consumers will virtually try products on their
mobile screens; wear them and take photos before they buy them. 2017 will see a dramatic rise in
interactive Apps like Ink Hunter or Lenskart .
4. Personalized e-commerce experience will reign
Mobile apps with in-store personalization push-up user experience to a higher level. The apps make
shopping a quick, easy and wonderful experience in following ways:
• The in-store map or merchant locator guides the customer to product/service/merchant
• Push notifications on customized deals and offers
• Tailored suggestions based on past search or purchase history
The advent of blue-tooth powered Beacon technology in the stores has made it easy for the store
owners give personalized shopping experience to their customers, the moment they enter their store.
5. NFC-enabled payment will increase
Near Field Communication technology allows easy peer-to-peer sharing of files and transfer of mobile
payments. Simply waving mobile phone synced with bank cards on the payment terminal expedites
the payment. More numbers of consumers will do that in 2017.
Online shoppers tap their NFC-enabled bank cards,when prompted, to complete the checkout
process. This will make checkout a smoother, faster process and improve the user experience.
Important Indicators that show rapid growth of mobile commerce
3. 1. Explosive growth of Smartphone Users
Stastisa estimates that by 2017, there will be 222.29 million Smartphone users in the USA and the
smartphone penetration rate is predicted at 64%of total population of North America.
2. More e-commerce is coming from Smartphone
According to emarketer,US mobile commerce sales witnessed a major breakthrough in 2016 when it
more than doubled the figures of the year 2014. The figure of $123.13 billion in 2016 is predicted to
touch the $15.1billion mark in 2017. The reasons are; greater Smartphone penetration in US
population; superior user experience available on the larger mobile screens; faster mobile search and
better context-based discovery.
3. B2B mobile commerce is growing
B2B marketers are now increasingly leveraging the mobile commerce to push up sales. B2B
generates 19.4% of digital commerce revenue from mobile channels compared to B2C’s 22.6%.
Though less, B2B is poised to outrun BRC in mobile commerce in short time because 50% are B2B
buyers are tech-savvy,young mobile users, who are decision makers,influencers or stakeholders. A
research report by KRC research in 2015 concluded that 70% of millennial used mobile apps to buy
products. A jump of 85% compared to 2014. This figure is predicted to spike further in 2017.
4. Mobile Apps market is looking up
Amazon has it. eBay has it. Starbucks has it. The famous brands have apps for their mobile users.
Others are following the suit. For one simple reason- more and more internet users are taking the
mobile route to shop online. On research found out that apps help generate more revenues than a
mobile browser and desktop based on the customer spend per transaction.
But this is not only the reason why apps market is growing.
comScore and Flurry Analytics and carried out two separate studies. The reports confirmed that
mobile users spent more time on apps compared to mobile web. The 86:14 (app: mobile web usage)
ratio shows apps dominate the mobile shopping time. Since users spend more time of apps, the apps
drive more converting traffic to mobile commerce sites. A survey by Criteo found out that retail
mobile apps convert 3.7 times more than mobile web.
Challenges
Mobile commerce is growing at a break-neck speed but come hurdles in the way. There are
“challenges to overcome” to take the mobile revolution to the next level. As mobile commerce grows
so does the competition and this puts immense pressure on the m-commerce merchants to provide the
top-notch user experience. Mere spending on creating new business models or offering new products
will not serve the purpose. The future of mobile commerce depends on upon the user experience.
Hence companies need to invest heavily in research,development, and integration of innovative
technology that will improve user experience and take it to a higher level. Before they do that, mobile
commerce companies need to address other challenges that require immediate attention.
4. The mobile operating environment is scattered and lacks standardization, compared to that of wired
web. Mobile network lag behind because of following constraints:
• Different device operating systems and platforms, middleware and networks
• Device constraints like limited memory, tiny screens,poor resolutions, weak processors
• Current data speed comes at an expensive price.
The success of m-commerce depends on upon Wireless Application Protocol (WAP) based devices
and services systems that seamlessly interoperate without causing security issues. This will get rid of
the major shortcomings in mobile’s scattered operating environment and make it universal and safer.
The M- Commerce Development Opportunity
We live in a wired world. It is projected that by 2020 there will be 50 billion objects connected
together (wired and wireless). This offers a great opportunity for the m-commerce to step into new
domains like:
1. Appliance-to-appliance : Appliances interact with automated service scheduler
2. Appliance-to-business : Smart appliances send repair alerts to service provider
3. Appliance-to-consumer: Appliance sends routine maintenance alerts to consumer
4. Consumer-to- appliance: Remote activation of the smart appliances
Entrepreneur Adoption
As an e-commerce entrepreneur,m-commerce adoption becomes an important milestone in your
venture. Though adoption phase may be prone to integration problems, but nonetheless mobile
commerce is critical to your success in the fast-moving, fiercely-completive and technologically
demanding world of e-commerce.
Here are important practical steps to take to prepare your business for m-commerce.
1. Make the website, portal, and applications compliant to wireless.
2. Remote/on-site collaboration is increasing, due to better integration of wireless technology. Add
wireless application protocol (WAP) applications to your existing e-commerce architecture to enable
real-time sharing of data in remote locations.
3. Mobile technology helps in work collaboration across barriers of time and location. Small to big
businesses can empower their workers to interact in real-time, share data and take informed decisions
on different hand-held devices like Smartphone, palmtops, PDAs (PersonalDigital Assistant), laptops,
notebooks that are web-enabled.
4. Using 4G or higher bandwidth (available at the time) will speed up higher data flow across the
devices and improve the user experience.
5. The m-commerce system should be device independent. It should run on the variety of mobile
device platforms – WAP,JavaMIDP,Palm,Symbian iQuartzi, and iCrystali.
5. 6. Ensure compliance to different wireless bearers like WAP,SMS, GPRS and UMTS
7. Set-up identification, authentication, access control, and end-to-end data encryption in the
security mechanism of the m-commerce system.
8. Ensure exactly-once-execution at a time in all the m-commerce transactions. This is necessary
when stocks or expensive items are purchased.
9. Push notifications to the customer to inform about the shipment, out of stock status or when credit
is not charged. They all happen after the shopper has completed the purchase transaction.
Development Aspects
With the new generation of smartphones and other handheld devices, mobile users are fast becoming
a major part of the web scenario. A mobile website takes your business to millions of mobile users
around the world. The skyrocketing Smartphone sales and rapid integration in the global population
point out that more consumers want information about products/ services,access to the database from
their mobile devices. This new user behavior has a positive impact on the buying outcome.
Keeping this in the mind you should adopt following mobile commerce development strategies.
• Application design should be mobile user-centric
• Mobile applications run on should have Client-agent-server architecture
• Stringent security mechanism should be integrated to prevent data theft, leakage, and fraud in the
wireless network.
• Mobile applications should be based on the latest Internet development technologies and tools.
This includes modern application servers.
Conclusion
M-commerce has bright future. The emerging trends, development and integration of latest Internet
tools & technologies, rapid Smartphone integration in the population and the paradigm shift of
consumers to mobile shopping signal a new revolution that waiting to unfold in 2017 and beyond.
Perception System has remained forefront in mobile commerce development. With almost a decade of
mobile development experience, Perception System has delivered path-breaking mobile apps over the
time. As mobile commerce moves on the higher level Perception System is well poised to deliver
innovative, cost-effective and trending technology based mobile commerce solutions.