Online fundraising: harnessing technology to build and maintain relationships. Presented at the London Fundraising Summit, 25th September 2008.

2. Presentation Agenda Promoting your organisation online Online donor recruitment Online donor renewal Volunteer mobilisation It’s all about engagement

4. 1. YouTube – Dangerous Ground? www.dangerousground.org http://justgiving.wordpress.com/2007/12/07/dangerous-ground-charity-site-of-the-month

5. 1. YouTube – Dangerous Ground? over 85,000 people have viewed one of the dangerous ground videos and thousands have visited the website. www.justgiving.com/dangerousground “ ”

6. 1. Videos – show what you do www.acorns.org.uk

7. 2. Flickr http://flickr.com/photos/justgiving/2592780349

8. 2. Flickr Photo from http://www.flickr.com/photos/27717319@N06/2581829969/ Fundraising page: http:// www.justgiving.com/simondeacon

9. 2. Flickr Photo from http://flickr.com/photos/fstorr/2202454676/ Fundraising page at http:// www.justgiving.com/francisstorr

10. 2. Flickr www.flickr.com/photos/sightsavers

11. 2. Flickr www.flickr.com/people/breastcancercare

12. 1. & 2. Flickr & YouTube on Justgiving www.justgiving.com/laurahknight

13. 3. Facebook – find your fans! 8 million UK users and it’s Free! http://www.new.facebook.com/pages/Dogs-Trust/6366026879

14. 3. Facebook – mixed media pages http://snipurl.com/3tc25

15. 3. Facebook – biggest referrer to Justgiving http://apps.new.facebook.com/justgiving 20% of people who come to Justgiving, come from Facebook Facebook referrals to Justgiving overtake Google

16. 3. Facebook – or other social networks www2.saga.co.uk

17. 3. (other social networks)... Silver surfers! http://justgiving.wordpress.com/2007/11/21/silver-surfers-raise-38-more-online This particular trek raised £60,000 of which £23,000 (even excluding Gift Aid) came in online, which wouldn’t have been raised otherwise This core audience wasn’t completely familiar with the internet and we wanted to let them know all that the internet has to offer in terms of online sponsorship. Christian Aid performed a detailed analysis of their 2006 events and found that the event ‘In the footsteps of Moses’, a trek through the Egyptian Sinai desert, had not generated any income online. The reason for this became clear when it was discovered that the age range of the participants for this event was between fifty and seventy.

18. Some people are still wary of going online … it’s a scary place only full of teenagers … you need to be a computer expert … online fraudsters will steal your identity Show and tells really do work! 3. (other social networks)... De-mystification ! http://www.flickr.com/photos/bitterjug/870861414

19. 4. Your *own* social network http:// www.doggysnaps.com

20. 4. Your *own* social network http://www.allaboutpets.org.uk Note: Not necessarily about the charity *per se* It’s about what the charity does, its objective, the people (or pets) it serves...

21. 4. Your *own* social network (forums work too) http:// www.alzheimers.org.uk/talkingpoint Serve a purpose; be useful

22. 5. Widgets (like ours) http://justgiving.wordpress.com/2008/07/24/happy-birthday-to-the-justgiving-widget

23. 5. Widgets http:// www.qhotels.co.uk/hikinghoteliers

24. 5. Widgets http://justgiving.wordpress.com/2008/06/24/ipledge-for-buwan-kothi-june-charity-site-of-the-month

25. 5. Widgets www.bullying.co.uk

26. 6. Blogs – charity worker http:// www.msf.ca /blog

27. 6. Blogs – charity fundraiser & awareness raiser http:// pinkandsmiley.blogspot.com

28. 6. Blogs – charity CEO http:// ceoatlarge.blogspot.com

29. 7. Email newsletters Cheap? Not much effort? Easy? http://justgiving.wordpress.com/2007/12/12/great-seasonal-emails

31. 7. Email newsletters – design & content best practice www.moo.com/signup.php http://goodexperience.com/newsletter.php www.silverpop.com http://www.pure360.com/newsletter_signup.html http://family.innocentdrinks.co.uk

32. 7. Email newsletters – ours, feel free to criticise! http://www.uploadlibrary.com/justgiving/july_08_newsletter.html

34. 7. Email newsletters & *marketing* – more resources www.marketingprofs.com/news/email-marketing/archive.asp www.webinknow.com www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf www.davechaffey.com

35. 7 ways to engage supporters online 5. Widgets 4. Your own network or forum 3. Facebook 2. Flickr 1. YouTube 6. Blogs 7. Email newsletters

36. Some or all can be incorporated into Online Fundraising 5. Widgets 4. Your own network or forum 3. Facebook 2. Flickr 1. YouTube 6. Blogs 7. Email newsletters Online Fundraising

37. Online Fundraising can be incorporated into all or some of them Online Fundraising 5. Widgets 4. Your own network or forum 3. Facebook 2. Flickr 1. YouTube 6. Blogs 7. Email newsletters

39. Some useful sites to look at after the session Summary of Mission fish report into online fundraising http://www.nfpsynergy.net/reportdownload.php?pdf=MissionFishreportsummary.pdf Full report: http://www.nfpsynergy.net/reportdownload.php?pdf=nfpSynergy_Virtual_Promise_2007_Full_Results-FINAL.pdf Five tools for listening online: http://www.chrisbrogan.com/five-tools-i-use-for-listening Social media statistics: http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3 We are Media – non-profit social media starter kit: http://www.wearemedia.org NTen: http://www.nten.org Netsqaured: http://netsquared.org Beth Kanter’s blog: http://beth.typepad.com/beths_blog Amy’s blog: http://www.amysampleward.org The Justgiving blog: http://justgiving.wordpress.com