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The permanent revolution

The evolution of the web is made of virtuous circles.

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The permanent revolution

  1. 1. ” We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten . ”
  2. 2. OVERHYPED YET UNDERVALUED
  3. 4. The web is about virtuous spirals Refer to glossary for description
  4. 5. Of course, technology matters <ul><li>Today: HTML + XML </li></ul><ul><li>Tomorrow: HTML + XML + XAML/MXML (rich clients) </li></ul>
  5. 6. It leads to links, links, links <ul><li>Small world </li></ul><ul><li>(Scale-free) network effect </li></ul><ul><ul><li>Incremental growth </li></ul></ul><ul><ul><li>Preferential attachment </li></ul></ul>
  6. 7. A handful of buzzwords <ul><li>UGC, Wikis and collaboration </li></ul><ul><li>Syndication </li></ul><ul><li>Conversational Marketing </li></ul><ul><li>Honesty ROI (Relationship, Opinion, Identity) </li></ul><ul><li>Youcracy </li></ul><ul><li>Social Media </li></ul>
  7. 8. Gilles Deleuze and Félix Guattari used the term “rhizome” to describe theory and research that allows for multiple, non-hierarchical entry and exit points in data representation and interpretation The idea is not new
  8. 9. Class consciousness Means of production (lumpen)ProNetariat Infrastructure and Superstructure Media Feudalism
  9. 10. A new generation <ul><li>“ My mates are my media” </li></ul><ul><li>Virtual connections are deepening real friendships </li></ul><ul><li>For information, youths tend to trust unknown peers more than established medias </li></ul>
  10. 11. New attitudes towards advertising
  11. 14. A holy grail
  12. 15. <ul><li>“ The companies that will prosper will be those that switch out of lowest-common-denominator mode and figure out how to address niches.” </li></ul><ul><li>Chris Anderson, editor in chief, wired </li></ul>
  13. 16. A lot of hype <ul><li>Delicious (social bookmarking): 0.5% of global reach, 1.5 monthly visits per user and an average of 1 minute per visit </li></ul><ul><li>Twitter : less than 0.1% reach, 1,8 monthly visits per user and 2,7 minutes per visit (excl. usage on mobile devices) </li></ul><ul><li>6300 Second life users in Belgium </li></ul>
  14. 17. Where are the Belgian users?
  15. 18. Microsoft is focusing on Real Life networks
  16. 19. Social media in Belgium Source: comscore may 2007 (15+)
  17. 20. Preferred networks Source: Metrixlab- MSN Social Networks Europe, n=200
  18. 21. Microsoft 2.1
  19. 23. <ul><li>From gadget mashups to </li></ul><ul><li>Advanced composite applications </li></ul>
  20. 24. <ul><li>Popfly & Silverlight </li></ul>
  21. 25. Microsoft and the permanent revolution <ul><ul><li>“ Friends are thieves of time.” Francis Bacon </li></ul></ul>
  22. 26. Microsoft and the permanent revolution <ul><ul><li>“ There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.” Steve Ballmer </li></ul></ul>
  23. 27. Microsoft and the permanent revolution <ul><ul><li>No amount of skillful invention can replace the essential element of imagination. Edward Hopper </li></ul></ul>
  24. 29. Thank You

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