My speech at the italian agile day 2010 Forward is a collection of innovative online brands based in Camden, London. Our success is driven by talented people who are given the freedom to experiment with technology in a low ceremony environment. Forward is reliant upon developers who actively engage in the business and go beyond a traditional role. Technology is at the core of how we solve problems, from testing new businesses in a day to discovering how the weather affects web traffic. This has made us one of the top ten fastest growing privately owned technology companies in the UK.