This document presents several logos and their hidden meanings or messages that are not immediately obvious. Some examples include: - The Google TCP/IP logo from 2008 contains the letters "SYN SYN ACK ACK" and numbers "2 0 0" representing a TCP/IP protocol. - The VIA Rail Canada logo forms two train tracks with the letters "V" and "A" and uses the letter "I" to divide them. - The Toblerone logo contains the shape of a bear, referencing Bern, Switzerland where it originated and whose name means "City of Bears". - Several other logos use negative space or rearranged letters to represent their business or message in a subtle

1. ayman.sarhan@gmail.com | advertiser-in-arabia.blogspot.com | © 2009

2. When “Google” celebrated
its 25 years of TCP/IP it
revealed its logo with hidden
year “2008”
There is another hidden
message in Google’s
TCP/IP logo.
There are “SYN SYN ACK
ACK” letters written with
confetti. There are
underneath “2 0 0″ letters.
SYN and ACK are TCP/IP
protocol instructions.

3. At first glance the logo may
look like a simple picture of
a young girl doing her yoga
exercise but if you watch it
carefully the body posture is
creating the Australia Map.

5. The logo reflected a clever
way of splitting the
alphabets, N and W (north
west) along with a location
pointed to by the red triangle
in the upper left corner. The
redesign lost the charm of
the original.

6. It is a streaking P (as in
Philly) and a puck with
wings, and there is a hidden
hockey stick.
Also their minor league
team, the Phantoms, uses
the Flyers logo, playfully
mirrored to create a
Phantom.

7. Designer:Josiah Jost
Regular film reel turned to
look like a scary ghost for a
production house.

8. Designer: Jason Cho
The designer gives the
message in a subtle but
evident manner by shaping
piano keys like trees to
resemble a keyboard/piano.

9. It is a logo for Architecture
Center Of Budapest and
looks more like a maze but if
you follow the white space,
the four lettered company
name will become evident.

10. You will notice here how
cleverly designer have
integrated a bed with the
letter “M” to come up with a
logo for an organization of
doctor’s dealing with sleep
issues.

11. reversible New Man

12. Notice carefully…the VIA rail
Canada logo makes two
train tracks with the letters”
V” and the “A”. The alphabet
“I” is the division between
the two. A simply brilliant
logo.

13. Designer - Mike Erickson
Zip - The “I” has been
replaced with a zipper to
connect the Z & P

14. Designer - Maumer
As “Pakuay” is a packaging
company, so the logo shows
a broken down box in the
shape of the letter “P”

15. The logo shows 3 concepts
at the same time. A whale’s
tail, letter “W” in green and
the white space forming an
“H” for Hartford.

16. Mike Erickson - Logomotive
A creative use of a
monogram - using the letters
B and L to create a heart
and also looks like 2 birds.

17. If you’ve ever visited one of
the famous stores in Paris -
Galeries Lafayette, you will
notice that it’s logo
represents Paris with its
joined letters “t” to form
Eiffel Tower. C’est
magnificique!

18. Designer - Sean Farrell
Logo Design:
When you take off a piece of
the “v” in the word “review”
it forms a check mark (for
review).

20. An arrow formed between
the letters “E” and “X”
conveying speed, direction
and reliability of this
amazing courier service.

21. The complexity of this logo
is its beauty. It is a business
and IT consulting company
based in the UK and the
logo is a combination of
numeric and alphabets to
explain the word “intricate”.

22. Two musical notes are bent
in a way to make a heart
and and headphns. The
softness of this logo
expresses quot;Love for Musicquot;

23. to symbolize a marriage with
two mirrored “R” in the
middle. No frills, no
shadows, still so powerful
and meaningful.

24. Figuratively communicating
the meaning

25. Toblerone originated in
Bern, Switzerland - A city
whose name is rumored to
mean, “City of bears”.
When you look at it again
you will find a bear in the
logo.

26. Designer - Toni
It is a company which
designs compact
tractors. The letters “E” and
“H” make up the image of a
tractor.

27. cleverly designed with a
typeface where every letter
is a variation of number 8.
Nothing better have been
thought.

28. Designer - Josiah Jost
The designer of ED Logo –
“Elettro Domestici -Home
Appliances” in
English, changed the
concept of traditional logo
designing through this logo.
The designer has amazingly
used the negative space to
demonstrate the letter “E”
and “D” making the logo
look like an electric plug.

29. Josiah Jost - Siah Design
The male and female socket
form a perfect capital letter
“E.”

30. It says that amazon.com
has everything from a to z
and it also represents the
smile brought to the
customer’s face.

32. The Big Ten collegiate
conference has eleven
schools but they didn’t want
to change their name.
However, they used their
logo to hide the numerical
“11” in the name.

34. Designer - Bojan Stefanovic
Being an Online Food
Delivery service, its logo
shows a fork formed into an
@ symbol! Such a easy
logo to remember.

35. Sony brand laptops. It
represents the transition
between the analog (VA
which form a wave) and the
digital (IO which can be read
as 1/0).

36. formed the hoodie with the T
and M

38. It is a logo design for a high
end day spa… the hands
effectively convey relaxing
massage integrated with the
proximity of the “owl eyes”
to clearly say “wisdom”.

40. at first glance, looks like a
bunch of colored/transparent
shapes on top of each other.
But with some research, you
realize that each shape is
the shape of what London
looked like once. The entire
logo represents the
evolution of the land of
London through time.

41. Carrefour in french means
“crossroads” and the logo
shows two opposite arrows
inside a diamond shaping
the C letter with the negative
space between them

42. It is both a lowercase G and
half a smiley face

43. Hope you find it challenging,
inspiring and useful…