Bembi variants of logotype
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Several variants of logotype for kid's clothes brand
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This document discusses concepts related to branding, including definitions of what a brand is, how brand equity is measured, drivers of brand equity, and how to position and build pharmaceutical brands. It defines a brand as not just a name or logo but also as perceptions, promises, and human associations. Brand equity is the total value consumers associate with a brand based on awareness, loyalty, quality perceptions and other assets. Key aspects of positioning a brand include understanding competitors and developing a clear USP, benefits, and reasons to believe. The document also outlines models for brand value, personality, and purchase decision-making.
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