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Gap
ReBrand
October, 2010
Brief & Concept
So in recently light of the misguided rebrand of the Gap logo, we decided to
take it upon ourselves to put our own spin on it. The Gap, as we see it, is a
brand based on simplicity and style. Their clothes don’t come off over flashy,
but they are simple and elegant. They pride themselves over their jeans. So, in
our efforts to rebrand their look, we wanted to keep it simple and clean but give
the mark a bit more style. The abstracted jean texture with a clean contemporary
typeface relays that message while still keeping the color schemes and
structure of their brand.
Gap ReBrand
Gap ReBrand

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Gap ReBrand

  • 2. Brief & Concept So in recently light of the misguided rebrand of the Gap logo, we decided to take it upon ourselves to put our own spin on it. The Gap, as we see it, is a brand based on simplicity and style. Their clothes don’t come off over flashy, but they are simple and elegant. They pride themselves over their jeans. So, in our efforts to rebrand their look, we wanted to keep it simple and clean but give the mark a bit more style. The abstracted jean texture with a clean contemporary typeface relays that message while still keeping the color schemes and structure of their brand.