This document discusses logos and hidden symbols within well-known logos. It provides examples of logos that contain additional hidden imagery, including: the arrow in the Amazon logo representing a to z, the planes shape forming a C and D in the Formula 1 logo, the arrow in the FedEx logo representing speed and precision, a hidden peacock in the Tata logo looking forward, a gorilla and lion faces within the tree of the Shell logo, New York's skyline hidden between a giraffe's legs in the Bronx Zoo logo, and an image of a cyclist in the R of the Tour de France logo. It also provides tips for designing an effective logo, such as using a shape that relates to