2. 1. Friendship and money don’t mix well
• Here is story of two friends (and academicians) who started
this pharma business together in post independence era
Ahmedabad, a generation later it was decided to split the
business amicably and both businesses having right to use the
famous brand name. In 21st century both business continue
to thrive, however one is public and other privately held.
• What two companies are being talked about here ?
• Who were these two friends?
4. 2. Give X and the company
• Around 1909, the founder X read an article by Dadabhoy Naroji on the
impoverishment of India through unfair trade practices and excessive taxation
levied by the colonial authorities. His interest roused and he obtained a transcript
of a speech of Naoroji that said although India has a positive trade balance, the
taxes that the colonial authorities levied consumed the advantage, leaving virtually
nothing that could be invested. X found the passivity of Gandhi's non-violence
movement exasperating and insisted that India could become independent only if
it actively made itself self-reliant (swadeshi).
• In 1921, X donated three lakh rupees to the Tilak Swaraj Fund. The British,
infuriated put out circular prohibiting government departments from buying their
products. But that didn’t prevent this company from reaching the heights that it
has still maintained.
6. 3. Logo of what
• A unique initiative whose website was launched recently i.e on 11/2/20
7. • 1st India Toy Fair will provide support to indigenous toy making
industry, says Minister of Women and Child Development Smriti Irani
• Government is organising the first ever India Toy Fair from 27th
February to 2nd March
8. 4. Who am I
• He founded the Dakshin Bharat Hindi Prachar Sabha (university) along
with C. Rajagopalachari in hopes of spreading the learning of Hindi
across the country. As orthodox Hindu priests and Brahmins objected,
he opened his own family temple, the Laxmi Narayan Mandir, in Wardha,
for the Harijans in 1928. He began a campaign by eating a meal with
Harijans and opening public wells to them. He opened several wells in
his fields and gardens. He was elected the chief of the Jaipur Rajya Praja
Mandal in 1938. While chief, he negotiated a truce between the
maharajas of Sikar and Jaipur.
• In honour of this great man, there are annual presitigious awards for
promoting community service and social development.
10. 5.
• With wood charcoal and Ayurvedic herbs as its
ingredients, this product is still around and is said
to be enjoying notable patronage outside India.
• The product was promoted aggressively,
especially during the 1950s. The promotions
were marked by an engaging cockiness. In the
1980s, the product would be mentioned in a New
York Times article for how popular it was in the
U.S. Known by various regional names within the
length and breadth of India, it is one of the oldest
surviving brands in the world. Name this
curiously-named brand which is manufactured by
Bombay-based Nogi & Co.?
11.
12. 6.
In 1878, a year after the
invention of the phonograph,
The Daily Graphic envisioned a
future application of it in the
drawing published in the
paper. The application would
not however be possible until
the early 1930s when the
American Foundation of the
Blind started their X project.
What future application are
we talking about?
14. 7. Too much to handle
• The X effect occurs when a smaller website has a high influx of traffic
after being linked to on X. It is also called the “X Hug of Death" among
the website's users. Because X is such a large site, the traffic is immense
and can easily crash smaller sites. In order for users to see crashed
websites, several X bots have been created that take a snapshot of the
website before large amounts of traffic flood the affected website.
Identify X.
• X has raised $250 million recently in series E funding as it has again
become the talk of the internet .
17. Air india logo- old vs new objects in the logo
• The first logo of Air India was a centaur, a stylised version of Sagittarius
shooting an arrow in a circle representing the wheel of Konark. The logo
chosen by founder J. R. D. Tata was introduced in 1948 and represented
the airline until 2007. New logo is stylized swan and konark wheel.
18. 9.
• X is an IIM-A alumnus who grew in
Citibank in Asia Pacific. When his
Citibank colleague Aditya Puri joined
HDFC Bank at inception in 1994, X
nearly took the plunge but decided to
stay on, eventually rising to become the
CEO of the US-based lender DBS’s
Southeast Asia operations covering nine
countries as well as Australia and New
Zealand.
• Name this person who has been named
Global Indian of the year by ET.
20. 10.
• X is an American over-the-top video streaming service owned and
operated by the Television and Streaming division of NBC Universal, a
subsidiary of Comcast. Named after the NBC logo, the service launched
on July 15, 2020.
• As per MorningConsult, a US based market research firm , Video
Conferencing, Streaming and E-commerce brands grew fast in 2020.
Zoom was the fastest. X is the second one in terms of growth in
consumer name recognition.
• Give X.
21.
22. 11.Placements!
• Which company traces its roots from a brainstorming session between
Tim Besse and Robert Hohman, when Hohman relayed the story of
accidentally leaving the results of an employee survey on the printer
while working at Expedia—when the two began to think about what
would have happened if the results had gotten out into the public?
23.
24. 12.
• For more than 175 years they are a company of brands whose purpose is
to improve everyday life in small but meaningful ways. It was also the
leader in branded content, even before it was called branded content.
• It has long been a force in daytime TV through, now discontinued, soap
operas like “As The World Turns” and “Guiding Light,” which ran for 54
and 72 years.
• Name the company.
26. 13.
• This is “The Noid”, an
advertising character
made by the company.
• The Noid was the physical
manifestation of the
problems faced that could
delay ‘things’ for the
customers, but The Noid’s
plans were always
thwarted.
• Which company?
28. 14.
• It is a phrase describing the persuasive power of numbers, particularly
the use of statistics to bolster weak arguments. It is also sometimes
colloquially used to doubt statistics used to prove an opponent's point.
• The term was popularized in the United States by Mark Twain (among
others), who attributed it to the 19th-century British Prime
Minister Benjamin Disraeli (1804–1881). Name the phrase which is
often quoted in corporate meetings.
29. • 'There are three kinds of lies: lies, damned lies, and statistics.'
32. 16.
• In a classic case of marketing myopia, Bausch & Lomb invented the soft
contact lens but did not launch the product because it did not want to
lose the lucrative market for drops which were needed for the hard
lenses it was making and marketing then.
• Which company (that you would generally associate with another age
group market) eventually dominated the market for soft lenses and
wiped out the market for hard lenses and, with it, their drops?
37. 18. Give the name of this effect
• If a company makes a premature announcement of a far superior
version of an existing product, then the customers may show the
tendency to postpone their purchases in favor of the new one.
• Named after inventor X who in 1993, made a premature announcement
of yet-to-be-built next generation computer models with far superior
performance than the existing models. While the announcement might
have been made to prevent customers from switching to rival brands,
the strategy backfired. It was then believed that this announcement
made customers to postpone their purchases in favor of the announced
future models. That led to decline in sales of the models in hand and
consequently, drop in cash flow and profit leading to the bankruptcy of
the company.
39. 19.Connect
In his obituary, a former USA
Ambassador to Japan wrote,
“Internationally, he did more
for Japan in a business sense
than anyone else in Japan.”
40. Sony
• Akio Morita was a Japanese businessman and co-founder of Sony
along with Masaru Ibuka.
41. 20.
• Late Odhavji Raghavji Patel, a school teacher from
Gujarat found educating his six children difficult
with his meager income. So, he went on to start a
business using magnets at the time but now it’s
products use a different material.
• This is now the biggest manufacturer in the world
in its category.
• Give the company.
47. 23.Trip season
• The map alongside shows some of
the common routes used for a brief
trip aptly called the _____ ______
• In the British usage of the term, the
purpose of the trip is to take
advantage of the lower taxes on a
certain commodity somewhere else
and stock up in bulk. More generally,
the same term may also be applied
to a recreational trip.
• Given that the first word in the term
refers to the commodity, and the
two words are somewhat rhyming,
FITB.
49. 24.
• Lauren W. is an American novelist and author of the 2003 bestseller Y, loosely based on
her experience as an assistant to the editor-in-chief of X. The book highlights the
presumed insanity of the fashion world and the difficulty and pressure a person goes
through when trying to balance a demanding job with an adequate social life and also
provides a comical insight into the fashion world.
• The book was later adapted into an iconic film of the same name.
• ID X and Y.
51. 25. Which company’s logo description?
• Our logo is a symbol of the future, as we see it. It represents the spectrum of innovative
solutions that we create to spark human curiosity and lead a learning revolution.
• Roots - We provided solutions to schools, colleges
• Bark – Our strength and expertise lies in the domain of research and content
development.
• Leaves – Our gamut of offerings
• Crown –our indelible imprint and stamp of quality that symbolises our creation.
