The document describes a variety of branding and design projects, including logos for music events and apps, as well as identity concepts for companies in diverse sectors like hospitality, lifestyle, and digital media. Notably, it covers the development of interactive features for magazines and apps aimed at various demographics, emphasizing visual and user experience elements. Additionally, it outlines work for high-profile clients and events, showcasing a range of creative services provided by a design agency.

1. Logos from left to right
Afterparty: Logo event night based in Ibiza
Virtual Forge: Digital communications company
Child of Eden: Logo concept for computer game
Printed editions: Art buying company brand identity
Candy: New artist logo for Ross Candy and his band

2. Logos from left to right
Atamaya: Restaurant logo
Yorkshire Tourist Board: Logo pitch idea for Visit Yorkshire
Quils: T-shirt company
RDD: New brand identity
Wrecks: 50th birthday logo

3. Logos from left to right
Princes and Rogues: Logo for a geek-chic boyband
Glass Pear: Pitch for Crown Music Managements new project
Inky: Logo for a three piece girl group
Charlie Finn Music: Solo artist identity
Avenue: X-Factor boyband logo

4. Channel 4 / i-dent for Summer spin off show called Generation Next. The program
sought to find the best new writers,directors and on screen talent across comedy,
drama, documentaries and news.

5. MOBILE APPS
Horse App / Video based app supporting the needs of Horse owners and how to
maintain their horses. The use of imagery and video plays a huge part in the look
and feel. Imagery and video are the main bulk of this application.

6. The Virtual Forge / Digital magazine. The concept was
drawn up in Mag+, a programme and plug-in for indesign
to create interactive and fluid digital magazines. This issue
featured interactive games connected to social media, as
well as and the ability to upload and play videos.

7. MOBILE APPS
Story Box / Storybox was an interactive social-networking game where stories could
be created by friends, 150 characters at a time. The UI was designed with bold colours,
reflecting a broad target demographic. Connecting to existing networks was a very
important way of advertising for the client.

8. Eco Boutique / A London-based creative clothing brand
combining urban style with ethics. I designed a ‘one-off’
iPad magazine that featured video content and example
t-shirts from their featured artist Calum Macdiarmid.

9. MOBILE APPS
Mission / A rewards based app for iOS. This was initially presented to Addidas.
The aim of the app is to complete missions by uploading pictures, audio, video
and text, thus resulting in a financial reward for the user to spend in store. Unique
features, such as analytics and live data feeds, provide the user with a detailed
description of their progress.

10. Afterparty /A club night based in London and Ibiza. The brief was to design a logo
and posters/flyers to advertise the night. The brand had to represent the genre of the
music and appeal to its target demographic

11. House Affairs / A prestigious night club event, in the heart of Mayfair, London. With
a huge emphasis on international DJs making appearances, the branding had to be
sexy, yet sophisticated for the clubs up-market clientele.

12. Diesel / Personal pitch idea for 2007’s Diesel’s Annual Report and Performance report.
These were examples of the front and contents page.

13. David Lloyd Leisure Club / Here is an example of the October Corporate Campaign
poster and the direct mail 4-page flyer that accompanied it. Other work included
micro websites, small direct mails and banners (internal and external).

14. 188BET / Program and magazine press ads. ‘Moments that changed a game’
campaign in conjunction with The Mirror’s image bank Mirrorpix. All classic
images were derived from those clubs sponsored by 188BET.

15. The Camden Crawl / A broad programme of live music, arts & activities. The Crawl
festival has set up camp for the 9th time across Camden Town’s two mile stretch of
high street for the May Bank holiday 2010.
Here are examples of the creative from the last 4 years.

16. Luke Johnson / A successful entrepreneur responsible for Pizza Express, Strada,
Giraffe and many more businesses. He is also the chairman of Channel 4 and a
Dean for the University of Arts. I pitched to re-design his website. Above is the
chosen design.
www.lukejohnson.org

17. re.fresch / re.fresch provides the skills and savvy needed to build and grow a thriving
business. Building programmes, models and tools that lay foundations for the future.
The website aim was to encompass the nature of the company through the copy,
keeping the pages simple. Some cool features include the ‘where are we’ contact page
and the ever growing blog. This site is run by wordpress.
www.refresch.co.uk

18. Studio.refresch / Currently working for studio@ -it is a creative factory for all things
re.fresch and refresching ventures. We like to help soloists, groups and companies
to shape and share their stories by creating and deploying media, websites, brand
strategies, digital campaigns. This simple one page site, is a small snippet into a very
large creative studio with great talent.
studio.refresch.co.uk

19. Famous / A company that specialises in enhancing creative ideas through
performance. This website had to be vibrant and convey a sense of movement
and fluidity. The contrast of colours on black brought the site and the brand to life.
www.wearefamous.co.uk

20. PEAK Mileage Capture / Uses GPS technology to accurately track business
journeys. The website follows the latest in-website design with muted flat
colours and iconography. The complicated technology of the Peak device
has been simplified by these elements, and the use of video allows for an
integrated experience.
www.peakmiles.com

21. Maryah Island / A unique hospital currently being built in Abu Dhabi City.
It is to provide the region’s best complex cardiovascular and neurological care.
This touch screen and web based interactive platform, allows visitors to explore
what facilities the hospital will have on offer. 360 degree imagery, video galleries
and 3D mapping tools are some of the unique features it showcases.

22. EE / This was an app store concept for the mobile company EE. They wanted
a portal internally where applications such as Salesforce and a few products
designed by The Virtual Forge could be accessible and downloaded.

23. Chelsea Group of Children / This dashboard is part of a much bigger ‘Nerve’ system
that this special needs school is putting in place to create a much more seamless and
easier way of handling day to day admin. From reporting systems to CPD facilities,
this system is designed to engage admin, staff and parents in connecting with each
other for the benefit of the children’s progress.

24. Sherwin Hoss / International rights company for Hoss LLC, Houston - manufacturer
of patented horizontal pump systems to the oil and gas industry. Clients include
Chevron, Occidental and Apache.
www.sherwenhoss.com

25. Haddins / A gym with a difference, Haddins ethos is to help make exercise a
sustainable part and way of everyday life. This was a concept design for the
launch of their new gyms in the UAE.

26. Avocet Consult / Project management firm specialising in large-scale commercial
development including Heathrow Terminal 2 and Design & build programmes on
behalf of IHG in North Africa.
www.avocetconsult.com