The document discusses various company logos and the meanings behind their designs. It provides examples of logos from companies like Amazon, Adidas, Mercedes-Benz, and more. Many logos have hidden symbols or meanings that reference the company's history, products, or values. Logo designs are often cleverly designed to represent aspects of the business in subtle ways.

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2. Company Logos and their Meanings
Ever wondered what company logos mean and whats the significance behind them? Wonder no more!
You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also
represents the smile brought to
the customer's face. Wow, that is quite deep.
Ever wondered what the three stripes on the Adidas Logo mean? They represent a mountain, pointing out towards
the challenges than are seen ahead and goals that can be achieved.
Body Wisdom- This is a logo design for a high end spa. The closely placed “owl eyes” convey wisdom while the
hands effectively give across a relaxing message.

3. ED logo: Gianni Bortolotti- This ingenious logo has been designed by Josiah Jost. ED stands for “Elettro Domestici”
which means Home Appliances in English. Jost added a whole new dimension to logo designing through this logo. He
has used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug. Just
focus on the white part of the logos to see the E in ED!
The apple in this logo is taken from the Bible story of Adam and Eve, where the apple represents the fruit of Tree of
Knowledge, with a pun on “byte/bite”.
The star in the three corners on their logo represents the Mercedes-Benz dominance on land, sea and air.

4. Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol! Such an easy logo to
remember.
This logo has been extremely cleverly designed with a typeface where every letter is a variation of the number 8.
Pure genius!
Am not sure how many of you have noticed a hidden symbol in the Federal Express logo.
Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was
introduced to underscore speed and precision, which are part of the positioning of the company.

5. The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next
level. The pink parts of the BR still form the number 31, a reference to the 31 flavours.
Carrefour is one of the biggest European retailers, and its also French for crossroads. The logo symbolizes this word
via two opposite arrows. They also added the first letter of the name, because if you look closely youll see the letter
C in the negative space between the two arrows.

6. At first, this logo might not make much sense. But if you look closely, youll see the number 1 in the negative space
between the F and the red stripes. I also love how this logo communicates a feeling of speed.
The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you
have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at
the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not
back.

7. Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning?
Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing
the digital signal.
Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called The City Of Bears. They have
incorporated this idea in the Toblerone logo, because if you look closely, youll see the silhouette of a bear.

8. Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They
produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a
meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom.
Relief from daily chores “ getting more out of life.
Paul Rand (who designed the iconic IBM logo in 1972) designed this 'eye bee M' logo in 1981. I like that they are
quite relaxed about the logo, unlike certain other companies who do not like the logo to be tampered with in any way
even for internal promotions

9. The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the
letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.
Spectacular.
The above are two magazines from the Readers Digest stable. Again, the attempt to communicate what it is about
quite figuratively through the logo catches my attention.
This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues. The logo has
the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key

10. Eighty-20 is a small consulting company which does sophisticated financial modeling, as well as some solid database
work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to
convey it.
People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick
is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line
reads 0010100, which represent 80 and 20 in binary.
Kinda like the surreal green screen of The Matrix, they want us to read stuff in binary
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