This document discusses the logos and histories of several brands - Baskin Robbins, Volkswagen, FedEx, Sony Vaio, and Tour de France - and their marketing strategies on social media platforms. It provides details on the origins and designs of the logos and how they incorporate symbolic elements related to the companies' products or values. It also outlines some of the key campaigns and social networks used by these brands to engage customers online.

1. Baskin-Robbins
Volkswagen Sony vaio
Tour de FranceFedEx express
BRAND LOGO AND THEIR HISTORY AND MARKETING STRATEGY ON
SOCIAL PLATFORMS

2. LOGO AND IT’S HISTORY
 Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins
in 1953, from the merging of their respective ice cream parlors, in Glendale, California.
 It claims to be the world's largest ice cream franchise, with more than 5,800 locations,
 Snowbird Ice Cream featured 21 flavors, a novel concept for the time.
 When the separate companies merged in 1953, this concept grew to 31 flavors. Baskin-
Robbins is known for its "31 flavors" slogan.
 Starting 2006, the company went through a campaign to change its brand including redesign
of its stores, its website and even its logo.
 The current logo is clever in that it incorporates the 31 (in pink) that represents the 31
flavors, cleverly embedding it in the B R of the logo.
 The font was also changed from the a regular straight font to a more zig-zag font.
 Baskin-Robbins sells ice cream in over 30 countries.
 BASKIN-ROBINS MARKETING STRETEGY ON DIFFERENT SOCIAL PLATFORMS
 Social media: To help Baskin-Robbins get the word out, FOREFRONT conceptualised
and launched the #freescoopnight campaign using Facebook and Instagram as the
main social platforms.
 It was primarily driven by a series of OMG-themed postings that invited the public to
participate in the Malaysia Day-themed ice-cream giveaway

3. Volkswagen Logo Meaning
 Volkswagen keeps its logo very simple, but heartwarming as well.
 The 'V' and the 'W' can easily be seen.
 'Volks', in German, means people,
 while 'Wagen' means car.
 It's the car for the people! Can't get simpler than this.
Volkswagen And It’s Logo History
 Volkswagen’s very first logo featured a VW inscription and the black symbol inspired by the Nazi
livery.
 However, the latter was omitted once the War was over and the VW sign was embedded into a
black circle.
 Volkswagen is one of the global leaders in automotive industry.
 The largest European car manufacturer.
 when Germany government was looking for an affordable family car to satisfy the needs of the
people. The concept of what later became the legendary Beetle was introduced by Ferdinand
Porsche before World War II,
 But the new auto manufacturer, called Volkswagen, or The People’s Car, was only established in
1946.
VOLSWAGEN MARKETING STRETEGY ON DIFFERENT SOCIAL PLATFORMS
In order to achieve its objective ,VOLSWAGEN launched its company page on
LinkdIn,facebook.

4. Logo and It’s History
 The FedEx logo is an interesting one!
 At a first look, all you can actually notice are the two different colors.
 But if take a closer look, you can view an arrow which is created between the spaces of the letter
‘E’ and ‘X’,
 representing the company’s forward-thinking ways and outlook towards the future.
 The original Federal Express corporate logo was designed by Richard Runyan in 1973.
 The new FedEx logo is one of the most recognizable logos due to the company's presence all
over the world.
 The logo was created in 1994 by Lindon Leader, as Senior Design Director at Landor Associates,
San Francisco.
 The same year it was ranked by Rolling Stone Magazine as one of the 8 best logos of the past
thirty-five years.
 Along side Apple, Coca-Cola, Nike, IBM, Starbucks, McDonald's and Playboy. FedEx is a syllabic
abbreviation of the company's original name: Federal Express.
 At first glance the FedEx corporate logo appears to be plain and simple, however there is a detail
that once seen changes the perception about it: a right-pointing arrow located in the negative
space between the E and x.
 While the arrow becomes quite obvious when pointed out, most people do not observe it.
 The arrow has been seldom pointed to as a soft form of subliminal advertising.
 The arrow symbolizes forward movement and thinking

5. SONY LOGO AND IT’S HISTORY
 AIO Corporation (/ˈvaɪ.oʊ/ standing for Visual Audio Intelligent Organizer), which is
headquartered in Azumino, Nagano in Japan.
 It is a manufacturer of personal computers.
 VAIO was originally a brand of Sony Corporation, introduced in 1996.
 The Vaio logo combines imagery from both analog and digital electronics into one single
element.
 The “VA” portion is in the shape of an analog waveform.
 While the “IO” depicts the digits one and zero, which are nothing but, Input and Output and
are generally used as binary codes.
Sony using different different social platforms to promote their business like-
 Instagram
 linkdIn
 Twitter
 facebook
 Sony have large amount of followers on facebook
SONY VAIO MARKETING STRATEGY ON DIFFERENT SOCIAL PLATFORMS

6. Tour de France LOGO
 The Tour De France Logo in my mind, is quite brilliant.
 If you don't observe closely, it will seem like a poorly designed logo with some funny font but
if you watch it carefully,
 The O, U and the R along with the Yellow circle are in the shape of a cyclist riding a cycle.
 The letter ‘R’, with the orange circle symbolizing the front tire.
 The Yellow circle helps complete the circle but also represents the "Yellow" in the "Yellow
Jersey" which is handed to the leader at the end of each day.
Tour de France History
 The Tour de France is an annual men's multiple stage bicycle race primarily held in France.
 While also occasionally passing through nearby countries.
 It consists of 21 stages over a little more than 3 weeks.
 The race was first organized in 1903 to increase sales for the newspaper L'Auto.
 And is currently run by the Amaury Sport Organisation.
 The race has been held annually since its first edition in 1903 except when it was stopped for the
two World Wars.
 As the Tour gained prominence and popularity, the race was lengthened and its reach began to
extend around the globe.
Tour de france MARKETING STRATEGY ON DIFFERENT SOCIAL PLATFORMS
 It arrange different different campaign on Instagram,facebook.