10 modern logos you didn't know have a hidden meaning 1. amazon 2. Apple 3.IBM 4.MOBIL 5.FedEx 6.Audi 7. B.M.W. 8.mercedezs-benz 9.Toyota 10.Volkswagen ----------------------------------------

1. 10 MODERN LOGOS YOU DIDN'T
KNOW HAVE A HIDDEN MEANING!

2. 1. AMAZON
 Your initial thought when
looking at the Amazon
logo might be that the
arrow looks like a smiley
face, meaning Amazon is
there to make its
customers happy. Well,
notice that the arrow is
pointing from the a to the
z; representing the fact
that Amazon provides a
variety of items for sale,
literally from A to Z.
MEANING LOGO

3. 2. APPLE
 If you guessed that the
Apple logo has to do
with the creation story
of Adam and Eve, then
you guessed correctly.
It represents the
forbidden fruit from the
"Tree of Knowledge”
MEANING LOGO

4. 3. IBM
 IBM’s logo has a hidden
message for the whole
world hidden in the Big
Blue logo that represents
it’s company. The white
lines passing through
give the appearance of
the equal sign in the
lower right corner,
representing equality.
MEANING LOGO

5. 3.MOBIL
 The importance of this
logo lies in its colors.
The red is said to
represent strength and
the blue represents
faithfulness and
security that the
company provides.
MEANING LOGO

6. 5. FEDEX
 The FedEx logo is a
creative one! At first
glance all you can really
notice are the two
different colors, but if you
look closely you can see
an arrow is created
between the spaces of
the letter 'E' and 'X',
representing the
company's forward-
thinking ways and
outlook towards the
future.
MEANING LOGO

7. 6.AUDI
 Four hoops...plain and
simple, right? Well,
wrong. In fact, each of
these hoops represent
the 4 founding
companies of the Auto-
Union Consortium way
back in 1932: like
DKW, Horch, Wanderer
and Audi -
MEANING LOGO

8. 7. B.M.W
 It isn't general knowledge
that BMW has a history in
aviation and that its logo
actually stays true to its
roots. The blue and white
represent a propeller in
motion with the sky
peeking through. In fact,
BMW had a role in World
War II as a creator of
aircraft engines for the
German military.
MEANING LOGO

9. 8. MERCEDES-BENZ
 The Mercedes-Benz logo
is the most confident one
out of the bunch. The tri-
star is representative of
the company's dominance
in quality and style over all
things land, sea and air.
MEANING LOGO

10. 9.TOYOTA
 The three ellipses that
are found in the logo
for Toyota represent
three hearts: the heart
of the customer, the
heart of the product,
and the heart of
progress in the field of
technology
MEANING LOGO

11. 10.VOLKSWAGEN
 The Volkswagen keeps
its logo very simple but
heartwarming as well.
The 'V' and the 'W' can
easily be seen.
 'Volks', in German,
means people, while
'Wagen' means car. It's
the car for the people!
MEANING LOGO