The document presents a proposal for rebranding SketchDeck, including two logo concepts. The first concept consists of two shapes attracting or connecting to each other, with negative space forming an 'S' for Scarlet. It is described as an umbrella logo that lends itself to sub-branding and has a modern, tech-like appearance suitable for apps or devices. The second concept is a playful custom typeface logo that could be used as large headers in collateral materials.

1. SKETCHDECK REBRAND
LOGO / CONCEPT PROPOSAL

2. S K E T C H D E C K R E B R A N D - J A N 2 0 1 7 C O N F I D E N T I A L
P R O P O S A L 1
This can represent either the two sides of our personality (tech and design) and/or SketchDeck and clients coming together.
SketchDeck

3. The logo is two shapes that are attracting one another, or
connecting. The negative space inside makes the ‘S’ of Scarlet.
This is another example of an umbrella logo that lends itself
nicely to sub-branding. It is also a modern, tech-like logo, and it is
easy to see it as an app, or used as branding on a device.
S K E T C H D E C K R E B R A N D - J A N 2 0 1 7
P R O P O S A L 1
C O N F I D E N T I A L

4. The logo is two shapes that are attracting one another, or
connecting. The negative space inside makes the ‘S’ of Scarlet.
This is another example of an umbrella logo that lends itself
nicely to sub-branding. It is also a modern, tech-like logo, and it is
easy to see it as an app, or used as branding on a device.
S K E T C H D E C K R E B R A N D - J A N 2 0 1 7
P R O P O S A L 1
C O N F I D E N T I A L

5. The logo is two shapes that are attracting one another, or
connecting. The negative space inside makes the ‘S’ of Scarlet.
This is another example of an umbrella logo that lends itself
nicely to sub-branding. It is also a modern, tech-like logo, and it is
easy to see it as an app, or used as branding on a device.
S K E T C H D E C K R E B R A N D - J A N 2 0 1 7
P R O P O S A L 1
C O N F I D E N T I A L

6. The logo is two shapes that are attracting one another, or
connecting. The negative space inside makes the ‘S’ of Scarlet.
This is another example of an umbrella logo that lends itself
nicely to sub-branding. It is also a modern, tech-like logo, and it is
easy to see it as an app, or used as branding on a device.
S K E T C H D E C K R E B R A N D - J A N 2 0 1 7
P R O P O S A L 1
C O N F I D E N T I A L

7. The logo is two shapes that are attracting one another, or
connecting. The negative space inside makes the ‘S’ of Scarlet.
This is another example of an umbrella logo that lends itself
nicely to sub-branding. It is also a modern, tech-like logo, and it is
easy to see it as an app, or used as branding on a device.
S K E T C H D E C K R E B R A N D - J A N 2 0 1 7
P R O P O S A L 1
C O N F I D E N T I A L

8. The logo is two shapes that are attracting one another, or
connecting. The negative space inside makes the ‘S’ of Scarlet.
This is another example of an umbrella logo that lends itself
nicely to sub-branding. It is also a modern, tech-like logo, and it is
easy to see it as an app, or used as branding on a device.
S K E T C H D E C K R E B R A N D - J A N 2 0 1 7
P R O P O S A L 1
C O N F I D E N T I A L

9. The logo is two shapes that are attracting one another, or
connecting. The negative space inside makes the ‘S’ of Scarlet.
This is another example of an umbrella logo that lends itself
nicely to sub-branding. It is also a modern, tech-like logo, and it is
easy to see it as an app, or used as branding on a device.
S K E T C H D E C K R E B R A N D - J A N 2 0 1 7
P R O P O S A L 1
C O N F I D E N T I A L

10. The logo is two shapes that are attracting one another, or
connecting. The negative space inside makes the ‘S’ of Scarlet.
This is another example of an umbrella logo that lends itself
nicely to sub-branding. It is also a modern, tech-like logo, and it is
easy to see it as an app, or used as branding on a device.
S K E T C H D E C K R E B R A N D - J A N 2 0 1 7
P R O P O S A L 1
C O N F I D E N T I A L

11. The logo is two shapes that are attracting one another, or
connecting. The negative space inside makes the ‘S’ of Scarlet.
This is another example of an umbrella logo that lends itself
nicely to sub-branding. It is also a modern, tech-like logo, and it is
easy to see it as an app, or used as branding on a device.
S K E T C H D E C K R E B R A N D - J A N 2 0 1 7
P R O P O S A L 1
C O N F I D E N T I A L

12. The logo is two shapes that are attracting one another, or
connecting. The negative space inside makes the ‘S’ of Scarlet.
This is another example of an umbrella logo that lends itself
nicely to sub-branding. It is also a modern, tech-like logo, and it is
easy to see it as an app, or used as branding on a device.
S K E T C H D E C K R E B R A N D - J A N 2 0 1 7
P R O P O S A L 1
C O N F I D E N T I A L

13. The logo is two shapes that are attracting one another, or
connecting. The negative space inside makes the ‘S’ of Scarlet.
This is another example of an umbrella logo that lends itself
nicely to sub-branding. It is also a modern, tech-like logo, and it is
easy to see it as an app, or used as branding on a device.
S K E T C H D E C K R E B R A N D - J A N 2 0 1 7
P R O P O S A L 1
C O N F I D E N T I A L
2

14. The logo is two shapes that are attracting one another, or
connecting. The negative space inside makes the ‘S’ of Scarlet.
This is another example of an umbrella logo that lends itself
nicely to sub-branding. It is also a modern, tech-like logo, and it is
easy to see it as an app, or used as branding on a device.
S K E T C H D E C K R E B R A N D - J A N 2 0 1 7
P R O P O S A L 1
C O N F I D E N T I A L

15. S K E T C H D E C K R E B R A N D - J A N 2 0 1 7 C O N F I D E N T I A L
P R O P O S A L 2
This is the most playful of the logos. With this idea we could create a custom typeface to
be used as large headers in collateral materials.
SKETCHDECK

16. S K E T C H D E C K R E B R A N D - J A N 2 0 1 7 C O N F I D E N T I A L
P R O P O S A L 2
Here is the straight version, as requested :)
SKETCHDECK