Logo design notes
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The document provides tips for designing effective logos. It explains that logos can consist of pictures, text, colors or shapes and should symbolize the company or product in a simple, recognizable and adaptable design. Logos work best when using 1-2 colors for printing purposes and symmetry, which makes the logo look the same when flipped, rotated or translated. Specific logo types include ligatures using connected letters, lettermarks replacing letters with graphics, wordmarks using graphic fonts, and monograms of initials in a circular shape. Logos should be easy to read, comprehend and reproduce across different materials and sizes.
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Typography
This document provides a history of typography from print to digital formats. It discusses the origins of typography in print, with Johannes Gutenberg creating the first metal movable type in the 15th century. Modernist typographers in the early 20th century experimented with size, spacing and design to encourage new values. Digital typography later borrowed from print typefaces but also allowed new possibilities with layout and multimedia. The development shows typography must relate to its functional purpose and reading environment in each era.
1.01 Typography Usability and Readability
1) Font choice should match the purpose and personality of the design, convey meaning, and give visual clues about reading order through techniques like visual hierarchy, size, weight, and positioning.
2) Font pairing works best when limited to 2-3 fonts that are not too similar, like a serif heading and sans serif subheading.
3) Font choice considers the target audience and medium, ensuring clarity and legibility for things like age and digital vs. print display through settings like size, style, and spacing.
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Anatomy of letterforms
Evolution of letterforms & type classifications
Type terminology typefaces, type styles & type families
Measurements of type
Line spacing
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Working with large bodies of type
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Choosing and using a typeface
1.01 Typography
The document discusses typography and different categories of typefaces including serif, sans serif, ornamental, script, and symbol. It provides examples of typefaces in each category and discusses characteristics like whether they are easier to read for printed or digital text. It encourages thinking about the target audience and appropriate typography choices for things like a school newsletter based on the medium, colors, graphics, and overall design. Activities include identifying typeface categories and changing names in different fonts to understand font styles.
Magazine conventions and_terminology
1) A masthead displays the magazine title to familiarize readers.
2) The main image typically features people or objects related to the main article.
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Typography
This document provides a history of typography from print to digital formats. It discusses the origins of typography in print, with Johannes Gutenberg creating the first metal movable type in the 15th century. Modernist typographers in the early 20th century experimented with size, spacing and design to encourage new values. Digital typography later borrowed from print typefaces but also allowed new possibilities with layout and multimedia. The development shows typography must relate to its functional purpose and reading environment in each era.
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1) Font choice should match the purpose and personality of the design, convey meaning, and give visual clues about reading order through techniques like visual hierarchy, size, weight, and positioning.
2) Font pairing works best when limited to 2-3 fonts that are not too similar, like a serif heading and sans serif subheading.
3) Font choice considers the target audience and medium, ensuring clarity and legibility for things like age and digital vs. print display through settings like size, style, and spacing.
Fundamental of typography
Anatomy of letterforms
Evolution of letterforms & type classifications
Type terminology typefaces, type styles & type families
Measurements of type
Line spacing
Letter spacing and word spacing
Working with large bodies of type
Alignment for large bodies of type
Choosing and using a typeface
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logo types
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[Click on the arrow to see samples] This type of mark represents the company in a simple but bold manner. Most often represented through an abstract design. Usually, the ideas and concept behind the logo are complex, yet are represented in the simplest form possible. The abstract symbols can often take on a target market or stylistic form, (technology, health care, or nonprofit, etc). However, in many cases you will find a graphic representation of a pictorial object in a logo mark; a recognizable noun, (an apple, a panda bear, a rabbit, a tree, etc).
Wordmark:
[Click on the arrow to see samples]
Other samples click here This logo type is a uniquely styled font type that spells out the company or brand name. Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company. Examples of a wordmark include Sony, Samsung and Microsoft. Other great examples are Facebook and Google, the world’s most visited website. However, word marks are used in other industries as well and often become iconic in their typographic treatments, such as Coca Cola, Disney, Ray Ban, or Subway.
logo types
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[Click on the arrow to see samples]
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The document discusses different aspects of typography including:
1. Letterforms can be signographic (drawn/painted), calligraphic (handwritten), or typographic (mechanical).
2. Type is measured in points and picas, with 12 points equaling 1 pica and 6 picas or 72 points equaling 1 inch.
3. A font includes all letterforms, numbers, symbols etc. of a particular size, style, and weight, while a type family includes all variations of a design across different sizes.
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The document provides guidelines for print and outdoor advertisement design and layout. It discusses key elements like headlines, body copy, photos and logos. It recommends keeping designs simple with a focal point. Design strategies include using symmetry/asymmetry, contrast, emphasis and grouping related items. Color, typeface and formatting tips aim to maximize readability and legibility from a distance for outdoor ads. The goal is to clearly communicate the core message with simplicity and intrigue to engage viewers.
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Logo_Design_Basics_2017.pdf
The document provides information on logo design basics. It defines what a logo is and discusses golden rules for logo design, such as keeping it simple, being effective at different scales, and working in color and black and white. The document explores how logos can be descriptive or symbolic and looks at how fonts and color can represent an idea. It outlines the logo design process, including research, brainstorming, developing fonts and forms, and finalizing the design. The document also discusses how existing logos can be reimagined to reshape an identity, distinguish services, or apply a theme.
Logo_Design_Basics_2017.pdf
The document discusses logo design basics. It defines a logo as an identifying symbol that represents an organization's identity. It provides golden rules for logo design: keep it simple, be effective at large and small scales, and in color and black and white. Logos can be descriptive by depicting what an organization does or symbolic by representing an idea. Effective logo design involves research, brainstorming, exploring fonts and forms, selecting colors, and finalizing the design. Logos can be redesigned over time to reshape an identity, distinguish new services, or apply a theme while staying loyal to the original design.
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Graphic design logos
A logo is a graphic mark used by organizations to promote public recognition. Logos can be found everywhere and are used to identify products, schools, companies or services. For a logo to be effective, it must be simple, limited to a few colors, and visually represent or relate to what it identifies through symbols, words or a combination. An ideal logo remains recognizable and impactful regardless of whether viewed in color or black and white.
All About Logos
Want a really effective logo? Check out these tips and tricks!
For more information like this, check out the full step-by-step DIY guide to building your brand and marketing your business.
https://www.sologuide2success.com/GetStartedToday
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Logo design notes
- 1. Logo Design Graphic Design Notes
- 2. Logo A visual & verbal symbolic representation of a company, product, or “thing” Logos can consist of: Pictures/images Text Color Shapes
- 3. Logo Design Tips The logo should symbolize the company or product not be the greatest piece of art in the world
- 4. Logo Design Tips Adaptability: The symbol should be able to be reproduced in various sizes and physical materials Fabric (t-shirt, hats…) Paper (ads in newspapers and magazines) Billboards Posters 3-D Web TV
- 5. Logo Design Tips Full color Magazines, web… 1-color Newspaper ads T-shirts/hats Full color ads much more expensive to print than 1-color ads
- 6. Logo Design Tips Logos should be easy to read and comprehend!
- 7. Logo Design Tips Simplicity is best Font Colors No more than 2 colors (due to price of printing with multiple colors) Best color combinations: White on Black or Black on White Yellow on Black or Black on Yellow Yellow on Red or Red on Yellow
- 8. Parts of a Logo Mark The symbol that represents the company Company Name The name of the company Strapline (optional) Tag or motto
- 9. Using Symmetry Symmetry is when one shape becomes exactly like another if you flip, slide or turn it 3 types symmetry to transform an image in Logos
- 10. Reflection Symmetry Mirror or flip symmetry One side is a mirror image of another You can put a vertical line down the middle of the image to see “mirror” image of one side
- 11. Rotation Symmetry Can be produced by turning an object degrees
- 12. Translation Symmetry Laying objects without flipping or turning objects
- 13. Specific Types of Logos Ligatures Lettermark Wordmark Monograms
- 14. Ligatures These are types of logos that consist of connected letters.
- 15. Lettermarks These are types of logos where a letter in the logo is replaced by a graphic
- 16. Wordmarks Font based logos where an entire word in the name is graphic in nature due to font/typeface choice
- 17. Monograms Logo composed of typically initials or name of company used as an identifying mark usually in a circular shape