The typography by Fady El-Masry
Typography (from the Greek words τύπος (typos) = form and γραφή
(graphe) = writing) is the art and technique of arranging type in order to make
language visible. The arrangement of type involves the selection of typefaces,
point size, line length, leading (line spacing), adjusting the spaces between
groups of letters (tracking) and adjusting the space between pairs of letters
(kerning). Type design is a closely related craft, which some consider distinct
and others a part of typography; most typographers do not design typefaces,
and some type designers do not consider themselves typographers. In modern
times, typography has been put into motion — in film, television and online
broadcasts — to add emotion to mass communication.
Typography is performed by typesetters, compositors, typographers, graphic
designers, art directors, comic book artists, graffiti artists, clerical workers,
and anyone else who arranges type for a product. Until the Digital Age,
typography was a specialized occupation. Digitization opened up typography
to new generations of visual designers and lay users, and it has been said that
“typography is now something everybody does.
The term “Typography” comes from Greek words: “typos” (form) & “graphe” (writing). Easily the nemesis for most people - as a subject of understanding and application as well. This is my feeble attempt at explaining the very basics of "typography", its history, characteristics, terminology and best-practices.
The typography by Fady El-Masry
Typography (from the Greek words τύπος (typos) = form and γραφή
(graphe) = writing) is the art and technique of arranging type in order to make
language visible. The arrangement of type involves the selection of typefaces,
point size, line length, leading (line spacing), adjusting the spaces between
groups of letters (tracking) and adjusting the space between pairs of letters
(kerning). Type design is a closely related craft, which some consider distinct
and others a part of typography; most typographers do not design typefaces,
and some type designers do not consider themselves typographers. In modern
times, typography has been put into motion — in film, television and online
broadcasts — to add emotion to mass communication.
Typography is performed by typesetters, compositors, typographers, graphic
designers, art directors, comic book artists, graffiti artists, clerical workers,
and anyone else who arranges type for a product. Until the Digital Age,
typography was a specialized occupation. Digitization opened up typography
to new generations of visual designers and lay users, and it has been said that
“typography is now something everybody does.
The term “Typography” comes from Greek words: “typos” (form) & “graphe” (writing). Easily the nemesis for most people - as a subject of understanding and application as well. This is my feeble attempt at explaining the very basics of "typography", its history, characteristics, terminology and best-practices.
Yesterday the 11th of June 2015, the User Experience department took us down the exciting path of fonts and typography.
Facilitated by Crystal Chijindu, we came to realize the importance of Typography as an intricate element of design and idea development.
Have a good read and don't forget to share.
Typography is an imperative, yet sometimes overlooked aspect of the design process. Educating yourself on the basics of type with the help of this SlideShare will give you some insight into the intricate world of typography, and give you some actionable tips on how to make your business stand out from the competition.
Typesetting is the process of organizing or arranging physical types, stored fonts & other type of symbols for visual display purpose. The method of Typesetting includes the method of outlining a textual style. The requirement for Typesetting Services is on the high and numerous Publishing organizations have begun understanding the criticalness of Typesetting Services. Now with the technological advancement Typesetting industry has reached to a new level with the growth of digitization. Companies like iSolve Technologies offers best in class Digital Typesetting Services to leading publishing companies in the world.
History of typefaces, how they were developed, and the impact of a well chosen font.
Presented by Tim Plummer at SF Learning Night on August 26th, 2015.
Yesterday the 11th of June 2015, the User Experience department took us down the exciting path of fonts and typography.
Facilitated by Crystal Chijindu, we came to realize the importance of Typography as an intricate element of design and idea development.
Have a good read and don't forget to share.
Typography is an imperative, yet sometimes overlooked aspect of the design process. Educating yourself on the basics of type with the help of this SlideShare will give you some insight into the intricate world of typography, and give you some actionable tips on how to make your business stand out from the competition.
Typesetting is the process of organizing or arranging physical types, stored fonts & other type of symbols for visual display purpose. The method of Typesetting includes the method of outlining a textual style. The requirement for Typesetting Services is on the high and numerous Publishing organizations have begun understanding the criticalness of Typesetting Services. Now with the technological advancement Typesetting industry has reached to a new level with the growth of digitization. Companies like iSolve Technologies offers best in class Digital Typesetting Services to leading publishing companies in the world.
History of typefaces, how they were developed, and the impact of a well chosen font.
Presented by Tim Plummer at SF Learning Night on August 26th, 2015.
Essential resources for the forward-thinking innovator, Trend Hunter\'s 2010 Trend Reports and PRO database are the ultimate tools for unlocking emerging opportunities! You\'ll get 700+ consumer insights and patterns, the results from analyzing 60,000+ crowdsourced ideas on TrendHunter.com, the world’s largest trend spotting network. Visit TrendHunter.com/PRO to spark a revolution!
This is a small introduction that deals with Fonts and Typefaces. It is released as a companion to an Open Talk event which took place in late December, 2010 in Syros island, by students of the University of the Aegean, Greece.
Modernist Typography and the Swiss grid - Carlo GiannascaFrostSydney
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Layout is arguably the most fundamental and important element for designers working in any medium. Effective layout is critical to communication because it allows the end user to be drawn in by an innovative design while also easily digesting information.
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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2. What is “Typography?”
• The art and technique of printing
• The study and “process” of typefaces
– “Study”
•
•
•
•
Legibility or readability of typefaces and their layout
Attractiveness of typefaces and their layout
Functionality and effectiveness of typefaces and their layout
How a typeface/layout combo “enhances” or “honors” content
– “Process”
• Artistic composition of individual type
• Setting and arrangement of type
• Basic elements of “desktop publishing”
– Typeface
• A full set of type made to a particular design (size and style)
• A font
3. Some Typeface Examples
• Quick brown foxes jump - Times New Roman
• Quick brown foxes jump - Bookman Old Style
• Quick brown foxes jump - Courier New
• Quick brown foxes jump - Trebuchet MS
• Quick brown foxes jump - Comic Sans MS
- Webdings
4. Typography and Print
• Typography is defined in relation to print
• History of (Western) printing
– Johannes Gutenberg
•
•
•
•
Europe’s first printer (42-line Bible, 1455)
First designer of typeface
Gothic type: modeled after German script
Goal: To replicate the look of a manuscript Bible
– Aldus Manutius
• Designed “Italic” type (“of Italy”) in the 1490s
• Modeled on handwriting of Venetian clerks
• Compact form allowed for printing of smaller books
6. Typography and Print:
Creating Type
Basic
letterform for
capital letters
Stone
Engravers’
Style:
As few curves
as possible
7. Typography and Print:
Creating Type
Geofroy Tory
•
•
•
16th Century French
Designer
Influenced by architecture
and the work of Leonardo
da Vinci
Designed his typeface on
the proportions of the
human body
“Anatomy of a letter” - Some terms eventually associated with the
(Not features of type design
potentialTory, but an example of a full set of typeface)
8. Typography and Print:
Creating Type
Design of the typeface
Creation of physical “type”
The
“form”
Type: (n.) piece of metal in which letter(s) are cast
Gutenberg’s innovation: movable, reusable type
See Robin Chin’s website on “Portability”
From physical type to printed page
{
The composing sticks: words formed, placed into sticks
The galley: sticks placed together, spaced apart
The chase: galley placed inside, wedges add margins
The form: inked, then placed in the printing press
10. Typography and Print:
The Power of Typography
• Theory: “Typography honors content”
• Related theory: typography honors industry and content
• Italics example: designed to fit business innovation
• Modernist theory: Typography as functional with content
• Modernist era: late 19th - early 20th century
• Political potential of (experimental) typography
• Different “rules” of typographic design - to encourage and
discourage certain values in the reading public
– Some political artistic groups of the time
• Futurist writers (Italy) - destruction is beautiful and necessary!
• Imagist poets (England) - the image itself is speech!
• Constructivists (Russia) - modernism is functionality!
11. Typography and Print:
The Power of Typography
• Typography takes an
• F.T. Marinetti
active Italian poet and founder of Futurism
– role in the content
– From Les mots en
• Visible as well as audibleliberté futuristes, 1919
• “I am
poetic elementstarting a typographic revolution, directed above
all against the idiotic, sick-making conception of the oldfashioned Poetry Book, with its hand-made paper, its
• Helped inspire later
sixteenth century style, decorated with galleons,
Minervas, Apollos,
modernist typographers to great initials …”
• “The book must
use strong contrasts in be the futuristic expression of our
futuristic thought.
type sizes and design, and Better: my revolution is against
among other things
new angles of typewhich is inthe so-called typographic harmony of
the page,
complete opposition to the style
which the page allows.”
12. Typography and Print:
The Power of Typography
• El Lissitzky
Sans-serif
– Russian constructivist and major artist of “new typography”
– “Topgraphy of Typography,” from the magazine Merz, 1922
• “On the printed page words are seen, not heard.”
Bold, basic colors of Expression - visual, not phonetic.”
• “Economy
• “The new book demands the new writer. Ink-pots and goosequills are dead.”
Use of photography
• “The printed page transcends time and space. The technology)
(new-ish printed
page, the infinity of the book, must be transcended. THE ELECTROLIBRARY.”
– Distinct break from old typography: total discarding of
decorative concepts and a turn to functional design
13. Typography and Print:
The Power of Typography
• Importance of “new typography” today
– A case where the form of printing adapted to fit the
conditions of modern life
– Declares that “form is not independent, but grows out
of function (purpose), out of the materials used
(organic or technical), and out of how they are used.”*
– Declares that clarity and not beauty is the essence of
typography
– Declares that asymmetry is generally more optically
effective than symmetry
* Jan Tschichold
14. Typography and Print:
The Power of Typography
• Importance of “new typography” today
– Considered blank space to be as much as a formal
element of typography as black type
– Continued to encourage standardization
– Blurred the line between “high art” and “mass media”
– Blurred the distinction between image and language
– Predicted the future importance of typographic design
to advertising
15. Typography Today
• Typography in the digital environment
– New process of typeface design
• computer programs vs. hand design and casting
– New possibilities for layout with the screen
• computer programs vs. galleys, etc.
– New elements of expression
• text and images
• sound and animation
• screen brightness and contrast
– New concept of materiality
• pixels vs. ink
• links, buttons, IP addresses
16. Digital Typography
• Some digitally adopted typefaces
– Times New Roman
• 1932, The Times of London Newspaper
– Bookman Old Style
• 1858, A.C. Phemister in Edinburgh, Scotland
– Courier New
•
•
•
•
1955, Howard Kettler
Designed as a typewriter face
Commissioned by IBM
Design as a monospaced font (hence easy to align as
columns of text) makes it a valuable typeface for coding
17. Digital Typography
• Some digitally created typefaces
– Trebuchet MS
• 1996, Microsoft typeface designed to be readable at small
sizes and at low resolutions
• Based on humanist sans serif typeface designs of the
1920s and 30s
– Comic Sans MS
• 1994 (developed), released as part of Windows 95 Plus!
Pack
• Based on the generic lettering style of comic strips
(Webdings)
• 1997, designed in response to web designers’ need for
easy method of incorporating graphics in their pages
18. Conclusion:
Online Reading Practices
• Lesson from early history of print
– Typographic design is an essential issue in the printing
revolution and print culture
• Lesson from modernist typography
– “Form is not independent, but grows out of function
(purpose), out of the materials used (organic or technical),
and out of how they are used” - i.e. new reading practices
• Lesson from the development of digital fonts
– As the webpage borrows from the printed page, so digital
font has borrowed heavily from printed typefaces
– As the webpage develops further uses distinct from the
page, so grows the need to revisit typography, its history,
and its future
19. Conclusion:
Online Reading Practices
• Aesthetics and computing courses
– MAS 962: Digital Typography
• Records of digital typographic development
– Microsoft typography research group
• Digital typography programs
– Font-Lab
• Publications on digital typography
– Donald Knuth’s Digital Typography series
20. Some Printed Sources and
Resources
• Drucker, Johanna. The Visible Word: Experimental
Typography and Modern Art, 1901-1923 (Chicago:
University of Chicago Press, 1994).
• McGann, Jerome. The Visible Language of
Modernism (Princeton: Princeton University Press,
1993).
• Tschichold, Jan. The New Typography: A Handbook
for Modern Designers, trans. Ruari McLean
(Berkeley: University of California Press, 1995).