This is an introductory slide show on some of the aspects that need to be considered when designing a logo

1. LOGO DESIGN

2. 1. Your Logo should be scalable (resizable, vector)
2. Your logo should be easy to recognise (read or
understand)
3. Your logo should be timeless (images that don’t
date)
4. Your logo should be able to be displayed in two
colours
5. Your logo should be SIMPLE (no more than 3
colours, simple shapes, not a lot of detail)
Rules of Logo Design

3. Preliminary Work Is a Must
Preliminary sketches are an important first step in designing
an effective logo.
These can be as simple as pencil drawings, sketches, sample
cut outs, typography tests.
An effective graphic designer will spend more time on this
preliminary work than any other step in the design process.

4. Design Principles and Elements
Balance (asymmetrical/symmetrical) is created
in a logo by arranging the shapes (image, fonts
etc) so that they are weighted equally.
Colour is important to help create contrast or
Emphasis. Negative space is another element
which can be used to create emphasis in a logo.
Unity is created by repeating a colour or theme
(shapes and colours together) in the logo.

5. Clever Use of Color
What to consider
1. Feel – colours can invoke feelings and mood. It is
important to choose colours which reflect the feelings
you company want to convey (excitement, trust,
reliability, strength etc)
2. It could represent what the company does. For example if
it is an agricultural company then using earth type
colours of greens, browns etc.
3. Don’t choose more than 2-3 colours for a logo.
4. Contrast – the colours must contrast strongly with the
background so it is easy to recognise/read.

7. Size Matters
Keep it simple.
When it comes to logo design, size does matter. A logo has
to look good and be legible at all sizes.
A logo is not effective if it loses too much definition when
scaled down for letterheads, envelopes, and small
promotional items.
Avoid thin intricate lines that get lost when the logo is
shrunk to a letterhead size. Negative space plays a big role
in trying to ensure the logo is recognizable from a distance.

8. Typography Matters… a Lot!
Think about whether the company is modern or traditional.
This could determine whether you use a serif, san-serif or a
decorative font. Serif font usually used for a company that
wants to appear to be trust-worthy, established and
respectable, while san-serif fonts can be used to make a logo
look modern, cutting edge and technologically advanced.
Is there action involved, could you use an forward lean on the
font. Is size important? Are some words more important than
others in the name? Thick lines to represent strong masculine
feel to the organization.

9. Serif Font
San-serif Font

10. Iconic Shape (image)
The whole point of creating a logo is to build brand
recognition.
The goal with the logo is for the average person to
instantly recall the brand to mind when seeing the
logo (MacDonalds, Nike, Adidas).
Iconic symbols (images) can often be used to
represent the organization’s purpose (eg Bunbury
logos might include– dolphin, lighthouse, milk
carton).

12. Examples of
GOOD
logo design

27. Some examples
of
BAD
logo design