Graphic Design Lesson 3

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Jamie Hutt

M5 Graphic Design- Lesson 3 - Shapes

Education Design Business

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The success of any visual storytelling or visual marketing strategy relies mainly on what the audience perceives. Today, I want to go back to basics and talk about how all the things we see can be associated with simple shapes and how the use of these shapes affects the outcome of our strategies. Anything and everything, from elements in a photograph to a certain typography can be analyzed in terms of shape. All the bits and pieces inside our presentations, infographics and visual strategies are telling their own story. It is up to us to put these pieces together in a way that creatively and effectively tells our story. Read more at https://visme.co/blog/geometric-meanings/#HftuMFjSARtsZaVg.99

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Did you know that you can use shapes to communicate particular qualities about your brand? When creating your logo symbol keep in mind that particular logo shapes send out particular messages. For example, curves tend to be viewed as feminine in nature while straight lines and sharp shapes are more masculine. Therefore use shapes to communicate particular qualities about your brand. When thinking of shapes, geometric shapes usually comes to mind first, for example, squares, rectangles, triangles, circles, ovals etc. However, there are also lines and spirals as well as organic and abstract shapes that should be considered.

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Visit your state or county's website where vital statistical information is provided. Write a two-page essay that analyzes and addresses factors that affect vital statistics and population trends. Discuss how these factors affect the population growth rate in the U.S. Be sure to list at least three factors and provide statistical data in your analysis.Make sure to provide a minimum of 3 APA formatted references along with the URLs from where you obtained the data. State-West Virginia (WV) County- Wyoming County LOGO DESIGN This project is an opportunity to create a unique logo for a fictional company. Objective: To create a logo for one of the following company's that captures the attention of the demographic while depicting the nature of the business. You will also develop a branding guidelines sheet for your logo. The brand guide will include color & type; along with images utilizing logo on building structure and street advertisement as a communication device. Graphic Design skills: Formal elements of design such as focal point, hierarchy, eye flow (continuation), unity through grids, balance using negative and positive space. Typographic Concepts: Typographic rules, leading, kerning, alignment, use of serif, sans serif, and script type faces. Using classic typefaces or typeface that communicate a style, purpose or message. Computer Layout Skills: Photoshop: Tools, techniques, layers to create a logo. Style: You want to make sure it will fit well in your company's theme. Look at examples of company logos to see what has been done and what you can do. logo types Pictorial / Abstract Symbol: [Click on the arrow to see samples] This type of mark represents the company in a simple but bold manner. Most often represented through an abstract design. Usually, the ideas and concept behind the logo are complex, yet are represented in the simplest form possible. The abstract symbols can often take on a target market or stylistic form, (technology, health care, or nonprofit, etc). However, in many cases you will find a graphic representation of a pictorial object in a logo mark; a recognizable noun, (an apple, a panda bear, a rabbit, a tree, etc). Wordmark: [Click on the arrow to see samples] Other samples click here This logo type is a uniquely styled font type that spells out the company or brand name. Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company. Examples of a wordmark include Sony, Samsung and Microsoft. Other great examples are Facebook and Google, the world’s most visited website. However, word marks are used in other industries as well and often become iconic in their typographic treatments, such as Coca Cola, Disney, Ray Ban, or Subway. logo types logo types Lettermark: [Click on the arrow to see samples] This type of logo is exclusively typographic. The lettermark uses the company name written ...

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