1. Loay Shaker Elaryan— Marketing M Manager
00966456634271
Email : loay_shaker@outlook.cAddress :
KSA: Alahsa : Al hfouf
Last Update 27 March 2016
Executive Summary & Career Objectives
With 15 years of experience in direct selling. In different areas such as Food & beverage, Manufacturing,Real
State, car spare parts, long track record of successful strategic account management and growing business
opportunities, and achieving sales revenue targets. A proven 'closer’ with a history of developing profitable
sales pipelines and delivering quota smashing sales results. Able to bring an organized and systematic
approach to any sales department, and customer satisfaction.
Company Name Position in Company
Asia Advertising Agency Executive Director Full-serviceadvertising
agency
Asia Advertising Marketing Manger Full-serviceadvertising
agency
GW for trading Trading
Kraft Food Marketing Area Manager Cairo &Delta Food &Beverage
Kraft Food Marketing Manager Food & Beverage
Kraft Food Marketing Manager Assistant Food &Beverage
Formation Group Sales Supervisor Car SpareParts
Misr El Hegaz Group Sales Team Leader
plastic products
Prestige for Real state Sales Advisor Real Estate
Work Experience
Recent Professional Experience
Position : Executive Director
Company : Asia Advertising Agency - KSA
Period : March 2014 – Present (2 years 1 month)ksa
Role and Responsibilities Summary
 Handling varied clients such as Dammas General Electrical, Aramco, Center Point, Pepsi, Ministry of
Education, and Americana, SABIC
 Regional reports and planning across the MENA region.
 Strategically planning for annual campaigns.
 Research and analysis of the market across different categories
 Implemented creative medium mixes, and managing budgets to ensure effective and efficient
interactivity of our brands with their specific targets.
 Developed radio, television and print plans which typically include analysis and recommendations on
targeting, geography, scheduling, support levels and budget allocation.
Position : Marketing Manager
Company : Asia For Advertising
Period : October 2012 – March 2014 (1 year 6 months) ksa

2. Loay Shaker Elaryan— Marketing M Manager
00966456634271
Email : loay_shaker@outlook.cAddress :
KSA: Alahsa : Al hfouf
Last Update 27 March 2016
Roles and Responsibilities Summary
 Identifies marketing opportunities by identifying consumer requirements; defining market,
competitor's share, and competitor's strengths and weaknesses; forecasting projected business;
establishing targeted market share.
 Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating
advertising, and trade promotion programs, developing field sales action plans.
 Prepare & organize for the company events with organizations.
 Organize & attend of partners meetings & customers.
 Following up customers deals, work on new deals.
 Handle all partners complains & requests.
 Prepare NDAs & Quotations of resources, project plans& business proposals
 Preparing & implementing offshore resources contracts and its renewal.
 Assist in solving offshore resources problems with embassies, organizations.
Position : Business Development Manager
Company GW for Trading
Period April 2010 – May 2012 (2 years 2 months)egyp
Roles and Responsibilities Summary.
 Develop proposals content related to the services of GW
 Prepare the competitive analysis for the Company
 Developing and growing long-term relationships with customers.
 Managing and interpretingcustomer requirements - speakingwith clients tounderstand,anticipateand
meet their needs.
 Negotiating tender and contract terms to meet both client and company needs.
 Planning and developing strategy, sales plans and profit targets for the company
 Responsiblefor all client communications,conflict resolution,and complianceon client deliverables and
revenue.
 Monitoring regularly thecompany capabilities and services,and effectively communicatingall possible
services to the client
 Recruiting the stuff.
Position : Marketing Area Manager
Company : Kraft Food
Period : 2008-2010
Roles and Responsibilities Summary
 Developing and maintaining marketing strategies to meet agreed company objectives. Manage all
marketing, advertising and promotional staff and activities. Marketing of company products and
services to the right market whether B2B or B2C. Marketing budget management, to deliver all
marketing activity within the agreed budget.
 Develop marketingdatabasewhich includes client and prospect information,mailing list applications.
 Supervise the production of all printed materials, Coordinate with graphic designers.
 Provide the web department with the required information and data for marketing purposes
 Manage and Support the Sales Team to be in a professional image

3. Loay Shaker Elaryan— Marketing M Manager
00966456634271
Email : loay_shaker@outlook.cAddress :
KSA: Alahsa : Al hfouf
Last Update 27 March 2016
Position : Marketing Manager Assistant
Company : Kraft Food
Period : 2007-2008
Roles and Responsibilities Summary
 Promoting Company Solutions and Portfolio
 Company Branding
 Maintaining Clients and customers’ satisfaction
 Managing Company PR activities
 Responsible for Channel Marketing activities
 Customers Database Maintenance
 Identification & Qualification of sales leads and opportunities
Carrying out co-marketing activities with Business Partners
Position : Sales Executive
Company : Kraft Food
Period : 2004-2006
Roles and Responsibilities Summary
 Executing sales plans and targets.
 Handling big customer's accounts (dealers & local users).
 Contribute in setting up the marketing and selling plan
 Coordinate sales and business initiatives and integrate sales processes across the company in the
allocated Territory..
Position : Sales Supervisor
Company : Formation Group
Period : January 2001 – December 2003 (3 years)cair
Roles and Responsibilities Summary
 Focuses sales efforts by studying existing and potential volume of dealers.
 Submits orders by referring to price lists and product literature.
 Keeps management informed by submitting activity and results reports, such as daily call reports,
weekly work plans, and monthly and annual territory analyses.
 Monitors competition by gathering current marketplace information on pricing, products, new
products, delivery schedules, etc.
Position : Sales Team Leader
Company : Misr El Hegaz Group
Period : November 1999 – January 2001 (1 year 3 months
Roles and Responsibilities Summary
 Focuses sales efforts by studying existing and potential volume of dealers.
 Submits orders by referring to price lists and product literature.

4. Loay Shaker Elaryan— Marketing M Manager
00966456634271
Email : loay_shaker@outlook.cAddress :
KSA: Alahsa : Al hfouf
Last Update 27 March 2016
 Keeps management informed by submitting activity and results reports, such as daily call reports,
weekly work plans, and monthly and annual territory analyses.
 Monitors competition by gathering current marketplace information on pricing, products, new
products, delivery schedules, etc.
Position : Sales Advisor
Company : Prestige for Real Estate
Period : January 1998 – April 1999 (1 year 4 months)Egypt
Roles and Responsibilities Summary
 Actively source new leads to develop and maintain existing clients
 Prospect for potential clients via e-mail, telephone, management referrals and outside visits.
 Develop and maintain strongbusiness relationship with clients and potential clients,by answeringtheir
concerns and inquiries, as well as providing information on real estatemarket, to build a solid base of
satisfied clients, and to offer continuing services to ensure referrals generation.
 Schedule calls, meetings and site visits with clients.
 Close deals.
 Attend sales meetings, conferences and events.
 Represent the company in local and international Real Estate Exhibition

Sample of achieved Events during the past years
 Abu Dhabi Food Festival 2015
 Hadjr Heritage & Cultural Festival 3102
 Racing cars (Cairo drift 2010)
 Football, handball) adidas street ball 2010(
 Music concerts for many Egyptian underground teams )
 Fashion show –Dagher Fashion 2009 – two shows
 The National Festival for Heritage and Culture Arabia3102
 Tourism and Shopping Festival 2013,2014,2015
 Work experience with Government ministries agencies and nongovernmental organization.
Freelancing Consulting
 Techno-Scan
 Arab Company for Scientific Advertising
Awards
 Best Seller –Kraft Food – Twice
 Man of The Month – 4 Times
Membership
 Amnesty International
 Arab Management Association
 Alraseef Culture Center

5. Loay Shaker Elaryan— Marketing M Manager
00966456634271
Email : loay_shaker@outlook.cAddress :
KSA: Alahsa : Al hfouf
Last Update 27 March 2016
Education
LLB, Law- Ain Shams University
1995 – 1999
Certifications
 Project Management Professional (PMP) - PMI 2013
Courses
 E-Marketing Course (On Job Training) -201
 Customer Service Certificate (AUC)
 The Certificate of CBD – RT& (AUC)
 Certificate of Market Excellence (AUC)
 Basic Selling Skills course
 Field coaching Skills Course
 Finance for non-financial
 Introduction to Marketing
 Key Account management (AUC)
 Creative Thinking
Travelling:
United Arab Emirates, Qatar , Bahrain, Thailand, Bosnia, Turkey
Hobbies and Interests
 Columnist in El Raseef Magazine
 Musician for Saxophones
 Coaching& Lecturer
Personal Information
 Name: Loay Mohamed Shake Elaryan
 Nationality: Egyptian
 Residency Saudi Arabia
 Birth: 22-January-1978
 Languages: Excellent English and my native language Arabic
 Military Status: Final exempt
 International Driving License: Yes