1. Resume
Tamer Reffat Abdel Maksoud
55 Abou Hayan El Tawheedy,st.
Nasr City
Cairo, Egypt
Phone N#: (002) 02-21805004
(002) 0100-188 18 24
E-Mail :tamer.reffat@hotmail.com
tamer.reffat10@gmail.com
Objective
Seeking a position as Hotel's Director of Sales & Marketing for
hotels, resorts in multinational chains, local properties or Director
Of Business Developmentin multinational or local companies. .
Enormous experience collaborated by joining most of the
International chain hotel's in Egypt, in addition to being Managing
Director - Share Holder for NAZ for Real Estate Investment.
Innovation and creativity being my passion,the ultimate goal
remains growing my experience by joining most of the International
chain hotel's in Egypt as well through developing large
organizations' for real estate sales & marketing functions and
consult for small & medium businesses and start-ups; helping
them to have successfulventures
An outstanding experience in the hospitality & real estate
investment, diligent corporate professional,business consultant
entrepreneur with experience in the fields of sales & marketing
and business development,accredited through building successful
records,business processes, sales and marketing plans and
budgets in large chain hotels, organizations, small & medium
enterprises.
.

2. Experience
Over eighteen years’ experience in the hotel /leisure and tourism
industry, demonstrating regular promotion and increasing management
and financial responsibilities throughout the period.
Current position is that of Sales & Marketing Consultant for Lotus Bay
Beach Resort - Abu Soma – Red Sea in addition to Director Of
Business Development for Tropitel Valley Travel (Cairo Head Office &
Alexandria Branch & Tanta Branch) – in charge of the Sales & Tourism
& Operation & development for the whole company.
Previous position is that of Sales & Marketing Consultant – Lotus Bay
Beach Resort - Abu Soma – Red Sea in additional to Sales & Marketing
Consultant for Al Naggar Group for Hotels, Resorts & Nile Cruises -
(Lotus Bay Beach Resort - Abu Soma – Red Sea & Al Nabila Grand
Bay – Makadi Hotel and Resort 5* & M/S Al Nabilatan Cruise 5 *& M/S
King of Thebes Cruise 5 *& M/S Queen of Sheeba Cruise 5* & M/S
Royal Nabila Cruise 5 *).
Amongst position was Regional Director of Sales & Marketing – Al
Naggar Group for Hotels, Resorts & Nile Cruises (Al Nabila Grand Bay
– Makadi Hotel and Resort 5* & M/S Al Nabilatan Cruise 5 *& M/S King
of Thebes Cruise 5 *& M/S Queen of Sheeba Cruise 5* & M/S Royal
Nabila Cruise 5 * (opening soon)).
Amongst position was Director of Sales & Marketing -Tirana Egypt
(Island View Resort & Island Garden Resort & Tirana Aqua Park Resort
& Grand Azur Resort & Azur Club Resort in Sharm El Sheikh).
Amongst position private business – NAZ for Real Estate Investment –
Managing Director in-charge for the sales and marketing - Share
Holder.
Proven sales and marketing track record of success in sales by way of
increased occupancy, higher average rates and deep market
penetration.
Hands-on management style, strong planning and organizational skills,
good communicator, self-motivator.
Skills & Abilities
 Sales & marketing techniques.
 Sales & marketing plans, long & short terms.
 Business development
 Tour operators contracting and negotiation.
 Development of public & guest relations.
 Basic knowledge of the principles of business planning, preparation,
financing and understanding of the all aspects of the leisure and
corporate tourism industry.
 Hotel management and commercial duties.
 Handling both different segments Travel (leisure) and
Corporate with excellent experience for both.

3.  Sales & Marketing experience for the real estate companies, real
estate investment.
Employment History
01/12/16 - Present Sales & Marketing Consultant for Lotus Bay Beach
Resort - Abu Soma - Red Sea, Consultant for the
Sales & Marketing & Reservation.
Director Of Business Development for Tropitel Valley
Travel (Cairo Head Office & Alexandria Branch &
Tanta Branch) – in charge of the Sales & Tourism &
Operation & development for the whole company.
01/05/16 -30/11/16 Sales & Marketing Consultant for Lotus Bay Beach
Resort - Abu Soma – Red Sea.
Consultant for the Sales & Marketing & Reservation.
01/02/16 -30/04/16 Sales & Marketing Consultant – Lotus Bay Beach
Resort - Abu Soma – Red Sea in additional to Sales &
Marketing Consultant for Al Naggar Group for Hotels,
Resorts & Nile Cruises
Consultant for the Sales & Marketing & Reservation
for the both different companies in the same time.
Lotus Bay Beach Resort - Abu Soma – Red Sea
Al Nabila Grand Makadi in Hurghada Hotel & Resort 5*
M/S Alnabilatan Cruise 5*& M/S King of Thebes Cruise 5*
M/S Queen Sheeba Cruise 5*&M/S Royal Nabila Cruise 5
01/09/15-31/1/16 Regional Director Of Sales & Marketing – Al Naggar
Group for Hotels, Resorts & Nile Cruises.
Al Nabila Grand Bay – Makadi Hotel & Resort 5*
Al Nabila Grand Makadi in Hurghada Hotel & Resort 5*
M/S Alnabilatan Cruise 5*& M/S King of Thebes Cruise 5*
M/S Queen Sheeba Cruise 5*&M/S Royal Nabila Cruise 5
In charge of the Sales & Marketing& Reservation dep.
01/04/15-31/8/15 Director Of Sales & Marketing - Hostmark Hotels &
Resorts in charge of (Grand Seas Resort Hurghada/
Sea View Hotel & Resort Alexandria / Palm Beach
Resort Ras Sedr (Opening soon))In charge of the
Sales &Marketing& Reservation Departments,
reporting directly to the Managing director.
Main duty:
- Upgrade all rates for all markets and put the hotel in the right
position according to the hotel competition according to the
strategy of Sales & Marketing plan
- Sharing in the soft opening of the new Hostmark hotel
opened May 2015 Hostmark - Sea View Hotel in Alexandria.
- Handling both Travel and corporate segments.
- Establishing & implementing the Sales & Marketing polices
and build the price structure for the different segments Travel
(leisure) and corporate according to the hotel yearly budget
and yearly marketing plan approved and submitted.
- Direct the sales team in terms of maximizing the hotel
revenue and enlarging the hotel market share.
- Preparing hotels budget and hotels marketing plan.

4. - According to hotel operation needs replace the hotel general
manager in handling hotel operation during his absence..
01/09/12-31/03/15 Director Of Sales & Marketing- Tirana Egypt Group
Hotels & Resorts in chargeof (Island View Resort
5*&Grand Azure Resort 5*& Azure Club Resort
4*.&Island GardenResort 4*& Tirana Aqua Park
Resort 4* Superior at Sharm El Sheikh)In charge of
the Sales & Marketing Department, reporting directly
to the Company Chairman.
Main duty:
- Creating and establishing & implementing the Tirana Egypt
management including all arrangements for establishing the
name in the market.
- Handling both Travel and corporate segments.
- The name was well known in very short time (in no time).
- Establishing & implementing the Sales & Marketing polices
and build the price structure for the different segments Travel
(leisure) and corporate according to the hotel budget and
marketing plan approved and submitted.
- Preparing hotels yearly budget and yearly marketing plans.
- Direct the sales team in terms of maximizing the hotel
revenue and enlarging the hotel market share.
- Maintaining the hotel selling strategy, market trend and
competition analysis.
- According to hotel operation needs replace the hotel general
manager during his absence.
- Yielding the hotel business as well as the hotel business mix
to maximize the hotel revenue generation.
- Always provide the sales team with all markets update and
always working with my team as a team work.
- Strategic planner for the properties goals.
- Direct the marketing activities of the hotels to the
achievement of the annual budgets, anticipating business
needs & developing business in the long term towards the
objectives in the business plan.
01/02/10-31/8/12 Assistant Director Of Sales & Marketing Steigenberger
Nile Palace - Luxor - Reporting directly to the Director
of Sales & Marketing.
Main duty:
- Responsible for maintaining the Travel identity for the
Steigenberger Nile Palace – Luxor Hotel.
- Handling both Travel and corporate segments.
- sharing in preparing and establishing the rate
structure the hotel
- sharing in preparing the hotel yearly budget and the
hotel Marketing Plan.
- Assist the director of sales in the office as well as
Covering him during his absence.
- Increase Nationality market mix for the hotel through
Handling both different segments Travel (leisure) and
Corporate.

5. -
01/02/08-31/01/10 Private business – NAZ for Real Estate Investment –
Managing Director in-charge for the sales and
marketing - Share Holder.
Main duty:
- Responsible for sales and marketing activities plan's
- Forecasted against actual revenues.
- Conducted weekly and monthly reports measuring the
real estate activities performance.
- Preparing active strategic plan.
- Screened potential clients and compiled a coherent
client's database.
- Maintained excellent relationships with clients/tenants.
- Actively managed and oversaw the real estate and
advisory activities of a team of commercial property
agents.
- Managed performance review management for real
estate team;
- Supervised On-going staff training and job enrichment
role.
- Maneuvered and put in action rigorous collectables
management and robust financial planning
responsibilities, business development and budget.
- Conducted market research and analyzed research team
findings for use in business planning,.
- Third consultancy for leasing for the mall management's
teams and different departments
- Managed a team Administrators to complete all
outstanding documentation for closing the real estate
deals.
- Maintained the relationship with existing/potential client's
to maintain successful business growth.
- Produced annual budgets, monthly reports and revenue.
- Made Weekly and monthly reports.
- Controlled divisional budgets and variances
- Closed the substantial deals and entities achieving the
sales target.
01/03/07-14/03/08 Sales Manager Marriott Renaissance Golden View
Beach Resort - Sharm El Sheikh
Reporting directly to the Director of Sales.
Main duty:
- Responsible for maintaining the Travel identity for the
Renaissance Golden View Beach Resort - Sharm El
Sheikh Hotel as a whole.
-Handling both different segments Travel leisure) and
corporate in depth involvement with the hotel budgeting,
market share. Increasing nationality and business mix
- Responsible for upgrading the Renaissance Golden View
Beach Resort - Sharm El Sheikh Hotel image in the
market, through surveys pointing the weaknesses of the
product & upgrading them
- including category & market adequate to the existing
products

6. 01/10/04-28/02/07 Sales Manager Jolie Ville Mövenpick Golf & Resort
Reporting directly to the Director of Sales.
Main duty:
-Handling both different segments Travel leisure) and
corporate in depth involvement with the hotel budgeting,
market share. Increasing nationality and business mix
- Responsible for maintaining the Travel identity for the
Jolie Ville Sharm El Sheikh complex as a whole
- Responsible for upgrading the Jolie Ville complex image
in the market, through surveys pointing the weaknesses
of the product & upgrading them
- Providing the Sales department with action plans
including category & market adequate to the existing
products
- Implementing promotions related to the new openings
- Focusing on the Jolie Ville main products separately
- Contracting with the international tour operator
- Increase Nationality market mix at the hotel
- Handling both different segments Travel
(leisure) and corporate
Jolie Ville Resort Leisure Market
418 units including 12 Executive Suites, 14 Royal Wing
Suites and 2 Presidential Suites& 6 Sea view villas –
managed by the Mövenpick
- Charge for the leisure segment (Travel agencies & tour
operators )together with handling conferences and
Incentive handled by travel agencies and handling some,
corporate accounts
- Responsible for selling the upper class products “Villas &
suites”
- Responsible for ongoing creation of packages
- In depth involvement and contribution in departmental
organizational chart
- Responsible for the property image through international
brochures & websites
Jolie Ville State-of-the-art convention CenterMeetings &
Incentives
Designed to host the high level political & International high
level functions
- Providing the Sales department with leads & Market
trends
- Responsible for Market awareness & coverage of
Political & corporate events
- Responsible for creating meeting packages
- Ensure the best image for the property in all Int’l fairs
- Responsible for the property image through international
Incentive guides
The Golf Course
18 holes golf course championship
- Upgrade the type of clientele in the property by focusing
on upper class markets especially through the Golf
Course promotion

7. 01/08/03- 30/09/04 Assistant Sales Manager Jolie Ville Mövenpick
Golf & Resort reporting directly to the Director of
Sales
Main duty:
- In depth involvement with the hotel budgeting, market
share. Business mix, statistical analysis and presentation,
inspections for groups, competitor analyses, following
the market mix, the rev par & the hotel revenue
- Implementing new promotions & advertising campaigns
according to the Market needs on monthly basis.
- Ensure maximum spread in both Local & International
Markets through (fairs, brochures, advertisement ...etc)
- Identify appropriate search engines and websites to
ensure effective presence of the hotel.
- Ensure all materials distributed to relevant are updated
on regular basis.
- Maintain the TravelIdentity for the hotel.
- Establish Sales Leads& opening new channels-Markets.
- Creating & responsible for the Jolie Ville Web site & its
updates.
08/02/03-31/07/03 Sales Executive Jolie Ville Mövenpick Golf &
Resort reporting directly to the Director of Sales
Main duty:
- Charge for handling travel agencies , In depth
involvement in sending offers, contracts and following the
market trend and servingthe other competitors
- Execute hotel events assuring that event team provide all
Customers with high level service.
- Responsible for all promotional materials for the property.
- Market surveys for the hotel positioning.
- Creating joint promotions.
- Responsible for maximizing the hotel share from the
leisure segment and responsible for spreading the hotel
man in this section in the property.
- Present yearly Marketing & Advertisement Budget.
01/01/01-07/2/2003 Senior Tour Operator incoming & out going at
Marhaba Tours Egypt
Main duty:
- In charge of organized tours for individuals and groups
from all over the world.
- Maintaining an intensive relation with various tourism
Services suppliers in Egyptand abroad negotiating with
agents and clients, airlines, tour operators and suppliers.
- Planning and writing tours.
- In charge of planning and costing, Producing large scale
Incentive tours for commercial organizations and
Companies
- Working with tourism related computer programs.
handling British, polish & French tour operators
01/12/98-01/01/01 Tour Operator incoming & out going at Marhaba Tours.
Main duty:
Handling British tour operators business with overall

8. supervision of all reservations.
Achievements at Sales & Marketing:
- Creating and establishing & implementing the Tirana
Egypt management including all arrangements for
establishing the name in the market.
- Sharing in the soft opening of the new Hostmark hotel
opened May 2015 Hostmark - Sea View hotel in
Alexandria.
- Best sales team at Marriott Renaissance Golden View
Beach Resort - Sharm El Sheikh Hotel for the year 2007.
- Achieve The Golden circle certificate at Renaissance
Golden View Beach Resort - Sharm El Sheikh for the
third quarter year 2007.
- Organizing & responsible for mega events e.g. AVEX
2005, World Model of the United Nations 2004.
- Sharing on handling Peace Conference & Davos
Conference &The Arab League Summit & International
Education conference
- Upgrade and repositioning the hotels rates and images.
- Promoting the propriety by orientations and fam trips,
promoting the hotel by sending e-mail campaign,
- participating in putting the hotel marketing plan and the
yearly budget, sharing in doing the monthly report with a
good knowledge of totally handling it.
- Participating in arranging the yearly calendar for each
market and for the destination.
Training Courses:
- Sales & Negotiation Skills (TSA) at Dead sea - Jordon
- Essential Selling Skills (TSA)
- Dissolving Resistance and going to commitment (TSA)
- Hospitality Supervision (American Hotel and Motel
Association)
- The Do’s & Don’t s for a Sales Person by Mövenpick
Hotels & Resorts
- Body language in as a sales tool by Mövenpick Hotels &
Resorts
- Management Skills & Team Leader by TSA
- Up selling Program (TSA Company in Singapore)
- Total Quality Management
- Situational Guest Caring Handling with guest Complaints
Courtesy & Hospitality from the Heart
- Sales & Marketing Foundation Skills
Annual Attendanceof the following international fairs:
- WTM in London.
- ITB in Berlin.
- ATM in Dubai.
- Sales Trip Jordon & Gulf Area.
- Fitur - Spain.
- Rimini & BIT Italy
- Leisure Moscow Fair & MITT in Moscow.
- UITT in Ukraine.
- Sales Trip Turkey

9. Education:
1994-1998(June) Bachelor’s Degree from High institute for Hotels &
tourism Tourist Guiding Section,
General mention: Good
Major: English
Minor: German
In addition to the following certificates:
1998 Windows & Applications Under Windows” as a Word
Excel & power point & internet Skills
2002 English Course, Grammar, Conversation at British .
Council
Special Skills:
Language/s
Arabic Mother Tongue
English fluent - spoken and written
German Fair
Personal Data
Date of Birth 29th November 1974
Place of Birth Cairo, Egypt
Nationality Egyptian
Marital Status Married
Military status Final Exempted
References:
Marhaba Tours:
Mr. Mamdouh Abd Baith - Mr. Hussien El Shabrawy
Tel: 02 26340027 – 263431332
Mövenpick (Maritim) Golf & Resort Sharm El Sheikh
Mr. Taha Abdallah – Now DOSM Mövenpick Taba mob 01005388299
Marriott Renaissance Golden View Sharm El Sheikh:
Mr. Sameh Nadim – Director of Sales and Marketing Now Director of Learning
and developments at Marriott International mob. 01223981082
Steigenberger Nile Palace Luxor:
Mr. Hisham Shehab – Resident Manager mob. 01002505615
Mr. Ashraf Sherif – Director of Human Resources mob. 01006469070
Mr. Ayman Nour El Din - Director Of Sales & Marketing mob. 01001402802
Sonesta Luxor &Nile Cruises:
Mr. Emad Rafaat – Director Of Sales & Marketing mob. 01001408971

10. Tirana Egypt Group Hotels:
Mr. Wasfy Kamal – Area General Manager mob. 01227878163
Dr. Sohier Jarar Director of Human Resources mob.01222456405
Mr. Andrea Muhlemann – Tirana Egypt –CEO &Owner representative Now
Commercial Thomas Cook Group Hotels Director – mob +905339381538.
Hostmark Hotels & Resorts:
Mr. Ahmed Abd El Hamid – General Manager mob. 01222384385
Mr. Seif Saleh – Managing Director Hostmark Tel. 02 33375532
Al Naggar Group for Hotels, Resorts & Nile Cruises.
Mr. Eid Ibrahim - General Manager - Al Nabila Grand Bay Hotel & Resort
Mobil 01222289932.
“Furnished upon request “