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Shelida CV--October 2015

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Shelida CV--October 2015

  1. 1. PROFILE OF SHELIDA BURANASIRI PERSONAL: PRESENT ADDRESS PHYSICAL ATTRIBUTERS 108/87 Rain tree Villa Height 1.67 m. Sukhumvit 53 Nationality Thai Wattana, Bangkok 10110 Religion Buddhist Tel. 662-6544 Birth-date 18 February 1963 Mobile: 093-265-9654 Health Excellent Email Address: shelidaburanasiri@gmail.com CAREER OBJECTIVE: • To be a part of an organization which brings prospects of growth and creativity for self and organization • To apply the best of experience, ability and knowledge to contribute to the growth of the organization • To be a part of an organization which cares and committed to help sustain local community and environmental EDUCATION: Bachelors Degree in Business Administration & Management from Husson University, Bangor, Maine, U.S.A. PROFESSIONAL TRAINING AND EDUCATION CERTIFICATES:
  2. 2. • Trained by Flight Operations Training Centre of the Saudi Arabian Airlines for the “Hostess Training and Initial Flight Safety Course” • Training and Workshop on “Strategic and Business Plan Development” by KPMG • Completed a course in the signature program for the “7 Habits of highly Effective People” by PacRim Group Co., Ltd. • Certificate from Public Health Department for Spa Manager in 2006 • Trained by Goldman Sachs for the “Leadership Forum” • Trained by P&P Consultants on the “Integrative Problem Solving & Decision Making • Trained by Learning Resources Ltd., on the “Speak Up Assertively” PROFESSIONAL EXPERIENCES: AT MEDIA FRONT COMPANY LIMITED (Conglomerate of TCC Group) Type of Business: Integrated Marketing Communication & PR Agency Period: October, 2014 – August, 2015 Position Held: Assistant Vice President—Business Development Key Job Responsibilities: • Driving growth of the company by both generating new business opportunities and by motivating and challenging employees • Help organization remain competitive and grow according to plan by identifying assessing and developing new business opportunities • Assists in developing strategic plan, which addresses critical issues in marketing area. The plan will set out objective for each strategic area and outline plans for achieving those objectives. • Develop, coordinate and implement marketing plans designed to maintain and increase existing business and capture new opportunities • Involved in strategic marketing and operations planning with top executives, setting objective and methods to reach them. Keenly aware of organizational growth initiatives regarding regional market and target customer segments and the company’s potential to meet customer needs with product or service. • Responsible for the development and implementation of an annual, strategic, special events calendar that ensures the efforts, resources and the volunteer time are utilized in manner that provides the greatest return to the organization. Ensures all events are planned to capture the attention of the intended audience and the media. • Manages the production of each event ensuring all appropriate sponsorships are achieved and all details are managed in creative, timely and cost efficient manner
  3. 3. • Seek networking channels for business development purposes such as attending functions and gathering of potentials when/if possible • Monitor the development and implementations of every activity or event that has been commissioned thru networking Achievements: • Initiated concept of an “Oasis Boutique Hotel” on the property at the end of Sukhumvit Soi 38 • Initiated concept of “Automatic Parking Building” on the property of a “Log Home Outlet” in Sukhumvit Soi 55 (Thonglor) TCC HOTEL GROUP COMPANY LIMITED (Conglomerate of TCC Group) Type of Business: Hotel Operator and Consultant Period: June, 2011 – September, 2014 Position Held: Assistant Vice President--Marketing Communication Key Job Responsibilities: • Broad range of communications and marketing support to all properties under domestic hotel group. Also, to be responsible for developing and implementing a marketing and communications strategy for the organization. • Establishing overall objectives and priorities for the direction of the organization • Considers and analysis the implications of proposed actions and decisions on the whole of organization • Assists in developing the strategic plan, which addresses critical issues in the marketing communications area. The plan will set out objectives for each strategic area of the department and outline plans for achieving those objectives • In consultation with senior management team and departmental staff, develops a recommends annual plan for the Marketing Communications area—PR, CSR, Charity Event, etc. The plan will set out objectives, plan and specific activities to be pursued in each area of responsibility • Compile and make presentations to the Board on Marketing Communications strategies and activities • Responsible for the development and implementation of an annual, strategic, special events calendar that ensures the efforts, resources and the volunteer time are utilized in manner that provides the greatest return to the organization. Ensures all events are planned to capture the attention of
  4. 4. the intended audience and the media. Manages the production of each event ensuring all appropriate sponsorships are achieved and all details are managed in creative, timely and cost efficient manner • Seek networking channels for business development purposes such as attending functions and gathering of potentials when/if possible • Monitor the development and implementations of every activity or event that has been commissioned thru the networking • Develops and implements communications and media strategies that successfully deliver information and key messages to the public • Develops and maintains a strong and productive relationship with both print and electronic media. Ensures the organization is understood by the media and the media are interested in presenting information to the public in a manner that informs and educates them on the organization • Work Collaboratively with a diverse staff team to create and manage cross- organizational, integrated marketing strategies • Serve as internal liaison to departments and other staff resources • Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines • Direct market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues • Ensures the development of advertising and promotional plans and manages the annual advertising and promotion budget • Manages the use of external resources as they pertain to the marketing and communications function (e.g. advertising agency, printers, etc.) • Keeps abreast of all trends in the industry Achievements: • Initiated concepts of “Thainess” for the 22 existing hotels • Initiate and implemented CSR events for “Imperial Brand” hotels in Samui —Turtle Releases • Initiate and implemented CSR events for “Imperial Brand” hotels in Bangkok, Chiang Mai, Chiang Rai, Koh Samui and Phuket—Imperial Cleaning Day IMPERIAL HEALTH & SPA COMPANY LIMITED (Conglomerate of TCC Group) Type of Business: Spa Operator and Spa Consultant Period: April, 2005 – June, 2011 Positions Held: Assistant Vice President—November 2008 – Present Assistant MD--April 2007 – November 2008
  5. 5. General Manager--March 2005 – April 2007 Key Job Responsibilities: • Develop a new spa operations company to operate “Hotel & Resort Spa” in all appropriate hotel properties within the group • Develop operations manual for standard practices and procedures for operations staff • Develop Strategic Planning, Business Planning and Yearly Budget s • Oversee operations work of every property in which the company operates a spa • Manage and drive operations team to generate revenue to achieve daily targets and monthly targets • Manage and control profits and losses of the company • Expand consultation business outside the group Achievements: • Initiated and Implemented Standard Operations Procedures/Manual • Involved with the process of inventing Spa Menu, Treatments and Signature Treatments • Expansion of Spa outlets from none to six outlets in five years • Maintained company’s Gross Operating Profit (GOP) at an average of 38 % since 2005 TCC CAPITAL LAND COMPANY LIMITED (TCC Land and CapitaLand joint venture) Type of Business: Property Developer Period: March, 2004 – March 2005 Position Held: Assistant Vice President Marketing & Corporate Communication Key Job Responsibilities: • Develop and maintain the Corporate Brand Image • Develop Strategic Planning, Business Planning and Yearly Budgets • Provide the Co-ordination and Development of a Unified Marketing and Public Relations plans for the company including advertising and promotional campaigns
  6. 6. • Liaise with professional agencies in developing Marketing and Sales strategies as well as Corporate Communications—for both Advertising Agencies and Property Vendors • Supervise the Administration & Customer Relations Department for all after sales services—Sales Contracts, Internal requirements, etc. Achievements: • Involved with the process of building a property brand, image, etc. for the Athenee Residence • Launched the first project of the joint venture companies: “Athenee Residence” • Developed, implemented and supervised the Administrative & Customer Relations Department NAKARIYA HOUSE OF HEALTH & BEAUTY Type of Business: Traditional Thai Herbal Spa Period: February 2001 – September 2003 Position Held: Owner & Operator Key Job Responsibilities: • Develop and implement ancient treatment procedures for operations staff • Control and supervise daily operations-- back of house, Receptionist, therapists and financial area Achievements: • Developed and operated the first Ancient Thai Herbal Spa Treatment • Introduced an organic ancient Thai herbal method of treatment DAIMLERCHRYSLER (THAILAND) LIMITED Type of Business: Automotive Period: November 1998 – November 2000 Positions Held: Assistant Vice President External Affair & Public Policy January – October 2000 Personal Assistant to CEO—
  7. 7. November 1998 – December 1999 Key Job Responsibilities (AVP External Affair & Public Policy): • Liaise, co-ordinate and provide information for local Automotive press-- news releases, product launches, concept cars, etc • Develop Automobile Press Network • Gather, organize and release information provided from DaimlerChyrsler Stuttgart following established time frames • Monitor news releases and brand images of the company and competitors • Provide clippings and synopsis for both BKK office and Stuttgart Achievements: • Involved with the process of organizing and launching new “S-Class, CL- Class, A- Class, at the Bangkok Motor Show in 1999 and 2000 • Organized an International Seminar for Communications Departments from different countries—DaimlerChrysler 6th International Communications Seminar • Organized an Automotive Press Trip to the Frankfurt International Motor Show (IAA) 2000 Key Job Responsibilities (Personal Assistant to CEO): • Introduce key points of cultural differences for CEO and all Foreign Department Heads • Involve and co-ordinate with Marketing Department in arranging appointments with existing Automotive Dealers in the countries for CEO • Assist in translating and communicating with dealers to get appropriate messages across for better understanding and co-operation • Arrange appointments with appropriate officials and government departments for CEO when and if required • Provide information and briefing for CEO on key local dignitaries, officials and their importance’s prior to events and functions Achievements: • Assembled and compiled network, insights and information on key local dignitaries and officials • Provided network and connections with key dealers for CEO • Assembled and compiled network, connections with well-known local business entrepreneurs and tycoons
  8. 8. KING POWER INTERNATIONAL GROUP CO., LTD. Type of Business: Duty Free Retail Period: March 1997 – October 1998 Position Held: Direct Marketing & Public Relations Manager Key Job Responsibilities: • Select and recruit both Thai and expatriates as potential members who are frequent flyers • Plan yearly budgets for promotions and PR campaigns • Involved in the process of initiating and organizing Special Events and PR Functions of the company • Involved in the process of initiating and organizing events and promotions for members • Involved in gathering, selecting and briefing potential vendors in producing the company cards for members • Initiate and develop conditions for members • Involved in initiating and producing newsletters for members • Arrange exclusive interviews with press and provide guidelines for Management and Executives when and if needed Achievements: • Set up and ran the Direct Marketing Section according to business direction/plan • Selected and recruited King Power members including distribution of member cards as targeted SIAM VISION Type of Business: Advertising Period: August 1996 – February 1997 Position Held: Business Development Director Key Job Responsibilities: • Seek and secure potential clients • Select appropriate team to serve client needs and requirements Achievements:
  9. 9. • Secured the “Auntie-Ann Pretzels” advertising contract • Secured “Tipco” Thailand Co., Ltd. Advertising contract TRIDHOS THREE-GENERATION CO., LTD. Type of Business: International School in Chiang Mai Period: June 1995 – July 1996 Position Held: Corporate PR & Advertising Manager Key Job Responsibilities: • Budget and yearly planning for PR Functions/Events and Advertising • Provide interview guidelines and arrange exclusive interviews for management members • Monitor company publicity including provide news clippings and synopsis • Provide and organize monthly events for the “Tridhos Marina Club” • Produce newsletter for Tridhos Three-Generation School Village Achievements: • Successful Launch of the “Tridhos Three-Generation School Village” in Chiang Mai JW WALTER THOMPSON Type of Business: Advertising Period: January 1993 – May 1995 Position Held: Diamond Information Executive Key Job Responsibilities: • Provide information about diamonds for diamond dealers & jewelers • Provide information regarding De Beers Promotion Packages • Involve in selecting and recruiting partners for appropriate promotion packages from De Beers • Involve in the process of initiating and organizing fashion shows to promote De Beers partners, “Diamond are Forever” Achievements:
  10. 10. • Finalized and recruited required partners for De Beers ‘5 different packages THAI SKY TV Type of Business: Cable TV Period: January 1992 – November 1992 Position Held: Executive Personal Assistant to Managing Director Key Job Responsibilities: • Involve, co-ordinate and setup appointments with production houses and local free TV channels for Managing Directors • Help in translating and communicating with all parties involved to convey appropriate messages for better understanding and co-operation • Arrange appointments with appropriate officials and government departments for MD when and if required • Provide information and briefing for MD on key local dignitaries, officials and their importance’s prior to events and functions Achievements: • Involved in the process of establishing the first Cable TV Network in Thailand • Involved in the process of organizing the 1991 Miss Universe Pageant in Thailand (First Time in Thailand) • Supported the Production Department as a News Anchor—for the English Channel RICHMONDE (THAILAND) CO., LTD. Type of Business: Alcoholic Beverage Distributor Period: November 1989 – December 1991 Position Held: Executive Secretary to the Chairman Key Job Responsibilities: • Daily correspondence for the Chairman’s Office • Appointments for the Chairman • Co-ordinate and organize trips, both domestic and international, for the Chairman and all management executives
  11. 11. Achievements: • Involved in the process of organizing the first “Johnnie Walker Classic Golf Tournament in Thailand” SAUDIA ARABIAN AIRLINES Type of Business: National Airlines Period: June 1987 – October 1988 Position Held: Cabin Crew REFERENCES: Khun Nitaya Jutamart Managing Director SRM Sports Creation Management Email address: nitaya.j@rajpruek.com Khun Kamolnai Chaixanien Senior Executive Vice President—Asset Management TCC Asset Holding Co., Ltd. Email address: Kamolnai.c@tccll.com Khun Fredrick Arul Executive Vice President—Asset Management TCC Hotel Group Co., Ltd. Khun Somthawin Patanavinich Managing Director At Media Front Company Limited Email address:Somthawin.p@mediafront.com Mobile: 081-889-4939 OFFICE EQUIPEMENTS: Microsoft Office: Word, Excel, Power Point, Outlook MEMBERSHIP:
  12. 12. • The Royal Bangkok Sports club & Polo Club (R.B.S.C.) • The Cascade Club SPORTS: • Golf • Squash • Thai Boxing • High Intensity Internal Training INTEREST: • Travelling • Cooking • Reading • Cultural

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