1. CURRICULAM VITAE
SAYYAD MUCTAR AHMED
Phone: 0532801406, 0547323146. E-mail: saiedmukhtar@gmail.com
Summary of Competencies:
A business savvy personality with FMCG Sales and Marketing profile. Very strong in planning and
organizing, with an extra-ordinary drive for result. Expertise in sales, marketing, SKU listing and
team management. Good computer knowledge having effective communication, numeric and
leadership skills. 20 years of experience in KSA: Riyadh and Qassim Region.
Highly motivated, ready to accept new challenges & responsibilities with energy and enthusiasm.
Ability to work under pressure effectively in a multi-cultural team environment. Fast learner and
good at building relationship.
Summary of Professional Achievements:
Company : SADAFCO, Riyadh
Duration : November 2015 till Date
Position : Sales Supervisor
Major Achievements:
 Developed new sales area in Aziziyah and Rabwah Area in Riyadh Region.
 Opened new customer accounts with 25 outlets in Ambient and Frozen.
 Increased the sales by 10%.
Major responsibilities:
 Handling Hotels, Restaurants and Catering Companies (HORECA) and identifying and
opening new potential customer account.
 Handled a team of eight salesmen under my supervision.
 Ensuring monthly sales targets are met by tracking the targets closely on a daily basis and
taking corrective steps to ensure they are achieved.
 Follow up on sales, collection and exclusivity of the Product on the market.
 Product visibility, Availability, Placement, Merchandising, Promotions & follow up for Cash
Collection.
 Assist the ASM in setting targets for the sales team and guide and motivate the sales staff
in their performance, to effectively manage and control the van sales routes in order to
realize the sales targets with agreed expenses.
 Build Customer relationship and product awareness as well as monitor and report KPIs and
measure marketing awareness.

2.  Ensure the administration and reporting with SEBA according to the S&D policies and
procedures and ensure data entry into systems is both accurate and timely.
Company : Al Kabeer Company, Riyadh
Duration : January 2009 till September 2015
Position : Key Accounts Sales Executive
Major Achievements:
 Increased the sales by 25% and reduced the collection days by 15%
 Increased the customer base by 15%, enhanced SKU listing.
 Listed SKU’s related to Modern Trade and HORECA successfully.
 Awarded the “Employee of the Month” for two consecutive months for achieving
outstanding sales target.
Major responsibilities:
 Managing 6 sales team for proper product delivery and display.
 Increasing business opportunities through various routes to market by developing new
routes.
 Promoting company’s products and seasonal promotions in the market.
 Time to time taking feedback from the existing clients and doing the needful accordingly.
 Identify and recommend targeted HORECA outlets in the territory assigned.
 Implementing Visibility Contracts including Shelves / Promotion Area / Out Of Category
Displays.
 Managing Key Accounts mainly Panda / Danube / Carrefour / Tamimi/ Othaim / Sadhan /
Lulu / Nesto / Farm.
 Arrange Display as Per the Plano gram Against the Visibility Contracts.
 Checking of Visibility Contracts Against the Current Shelf / Display and Also Checks All the
Conditions of Pos Materiel.
 New proposals, new account opening, listing, managing contracts and budgets account
wise for Modern & Traditional Trade.
 Maintaining KPI.
 Gathering market information, buying trends and report to management.
 Representing the organization at trade exhibitions and events.
 Advising on forthcoming product developments.
Company : Saudi Research & Publishing Co, Qassim
Duration : Oct 2007 to Sept 2009
Position : Sales Supervisor
Major Achievements:
 Appreciation certificate for achieving target for Telecommunication Cards (Salam pre-paid
card) marketing in 2007.
Major responsibilities:
 Mentoring a team of 18 Salesmen in Qassim Region.
 Supervises the day-to-day operations to ensure that work processes are implemented as
designed and comply with established policies, processes and procedures

3.  Route riding on daily basis with the Sales Team for market monitoring and resolving issues
if any.
 Active logistics coordination with courier companies like TNT and UPS and preparing
reports accordingly.
 Developing and implementing market strategies to achieve the desire sales target.
 Submitting weekly report to the Branch Manager and discussing all major issues in the
markets.
Company : Saudi Research &Publishing Co , Qassim
Duration : July 1996 to Oct 2007
Position : Sales Representative
Major Achievements:
 Achieved 2nd
place in the Central Sales Region for Al Sharq Al Awsat Newspaper for
Summer Sales Incentive Program in 2006.
Major responsibilities:
 Planning and Distribution of Publications, CDs and Educational books
 Acquiring new customers and develop route planning for timely coverage.
 Timely dispatching and manifesting of couriers from UPS and TNT to allocated areas.
 Distributing promotional catalogues for major shopping outlets, samples of merchandise of
all major brands in news papers and at major events.
Educational Qualifications:
 Bachelors of Arts and Science - Goa University, India
 Diploma in Computer Applications - Databits Computer Institute, India.
Additional Training:
 Sales and Marketing Training from Nadia Institute, Dubai
 Annual Appraisal Training from SADAFCO -2016
 Integrated Management System Training from SADAFCO-2016
 (ISO-22000,OH&S-18001and IS0-14001)
Personal Details:
 Nationality : Indian
 Date of birth : 13 August 1972
 Religion : Islam
 Marital status : Married with 3 kids
 Driving license : K.S.A and India
 Languages Known : Arabic, English and Hindi