The document provides an overview of a 10-week schedule for an advertising campaign project for Ash Grove Guest House. Key details include: - Weeks 1-2 involve initial planning, research on audiences and existing products, and conducting a questionnaire and survey. - Week 3 focuses on production experiments like creating leaflet designs and taking photos of the guest house. - Weeks 4 includes creating a proposal detailing the target audience and appeal of the campaign. - Weeks 5-8 involve production of social media posts, a campaign mascot character, a leaflet, and poster. - Weeks 9-10 are for evaluating work, reviewing, improving, and finishing any remaining tasks or amendments