SlideShare a Scribd company logo
Project Proposal
Television Advertisement
I am creating two television advertisements for a fashion website that are following a
campaign of having clothing for all seasons.
The website is aimed towards female teenagers/young adults aged between 14 – 24
years old. This is going to be targeted by the vibe and mood of my advertisement – which
will be: quite edgy and fun.
I have been heavily influenced by existing advertisements under the same genre, such
as: Missguided, Boohoo.com, Very.co.uk and many more. These existing texts follow
stereotyped conventions – the models are having what appears to be the time of their
lives, they are the stereotyped models (defined features, quite slim, tall, etc.), upbeat
music and strong styling to portray the clothes.
Consequently, the showing time of the advertisement will be alongside reality TV
programmes and other programmes that target the same target audience.
The models
Outfit Ideas (winter)
Hair and Make-up
For my fashion website commercial, I will have very bold and deep, yet quite natural make-up
on my models with very stereotyped youth hairstyles - as this is what I have found during my
research of similar adverts. The hairstyles are quite natural, however it is quite tamed is very
clear that it has been styled. I will be using a combination of different hairstyles and colours
(e.g. Curly, Straight, Up-do, Top Knot, Light hair, Dark hair, etc.).

As there will be two different themes of the commercials - I will ensure that the hair and makeup conforms the the theme. For example, I will have bolder make-up for the Christmas theme
as it is known as a 'party season' and it will make the advertisement more festive and mystical.
Where as, with the Spring/Summer campaign, I will have less make-up as it will embrace on
natural beauty.
How it works
My campaign will be based on the idea of the fashion website having garments and
products for all seasons. I will make my two commercials link by almost telling a
narrative (of the transformation from Summer to Winter) - the start of the second
commercial will begin with the ending of the last commercial, to create the link.
With my two different advertisements, I plan to have some very obvious differences between
the two. I want to present obvious differences in locations - for the Spring/Summer, I would like
it outdoors in the day to embrace nature and the weather and to be quite bright (as I am
shooting during winter, I will need to choose a bright day to shoot and will have to edit the shots
- to have specific bright filters on the shots).
Where as, with the Christmas (Winter) commercial, I would like it more indoors - I will use a
studio to have plain backgrounds and maybe a party theme set-up, with the use of un-natural
lighting and if I use outdoor shots, it is most likely to be in the night, surrounded by Christmas
lights to conform to the campaign's theme.

More Related Content

What's hot

Unit 15: LO2 - Photoshoot plan - Magazine Back page
Unit 15: LO2 - Photoshoot plan - Magazine Back pageUnit 15: LO2 - Photoshoot plan - Magazine Back page
Unit 15: LO2 - Photoshoot plan - Magazine Back page
patriceinsuastandrews5107
 
Unit 15 lo2 – proposal template
Unit 15 lo2 – proposal templateUnit 15 lo2 – proposal template
Unit 15 lo2 – proposal template
Harrison Cole
 
Jemporium presnetation paula and alex
Jemporium presnetation paula and alexJemporium presnetation paula and alex
Jemporium presnetation paula and alex
Paula Perez
 
Unit 15 lo2 – proposal poster
Unit 15 lo2 – proposal poster Unit 15 lo2 – proposal poster
Unit 15 lo2 – proposal poster
Harrison Cole
 
Sophie Angus Unit 15 LO4
Sophie Angus Unit 15 LO4Sophie Angus Unit 15 LO4
Sophie Angus Unit 15 LO4
sangus7
 
Presentation 9
Presentation 9Presentation 9
Presentation 9
neeka_xo
 
Presentation of ideas
Presentation of ideasPresentation of ideas
Presentation of ideas
munchyxx101xx
 
Unit 15 LO5
Unit 15 LO5Unit 15 LO5
Unit 15 LO5
sangus7
 
Unit 15 lo2 photo shoot plan template
Unit 15 lo2   photo shoot plan templateUnit 15 lo2   photo shoot plan template
Unit 15 lo2 photo shoot plan template
serenakeogh15
 
LO2
LO2LO2
Presentation of ideas
Presentation of ideasPresentation of ideas
Presentation of ideas
JordanBonelloHoughton
 
Presentation of ideas
Presentation of ideasPresentation of ideas
Presentation of ideas
JordanBonelloHoughton
 
Audience response
Audience responseAudience response
Audience response
loiselizajones
 
Marxism theory
Marxism theoryMarxism theory
Marxism theory
loiselizajones
 
Presentation of ideas
Presentation of ideasPresentation of ideas
Presentation of ideas
munchyxx101xx
 
Presentation of ideas (1)
Presentation of ideas (1)Presentation of ideas (1)
Presentation of ideas (1)
munchyxx101xx
 

What's hot (17)

Unit 15: LO2 - Photoshoot plan - Magazine Back page
Unit 15: LO2 - Photoshoot plan - Magazine Back pageUnit 15: LO2 - Photoshoot plan - Magazine Back page
Unit 15: LO2 - Photoshoot plan - Magazine Back page
 
Unit 15 lo2 – proposal template
Unit 15 lo2 – proposal templateUnit 15 lo2 – proposal template
Unit 15 lo2 – proposal template
 
Jemporium presnetation paula and alex
Jemporium presnetation paula and alexJemporium presnetation paula and alex
Jemporium presnetation paula and alex
 
Unit 15 lo2 – proposal poster
Unit 15 lo2 – proposal poster Unit 15 lo2 – proposal poster
Unit 15 lo2 – proposal poster
 
Sophie Angus Unit 15 LO4
Sophie Angus Unit 15 LO4Sophie Angus Unit 15 LO4
Sophie Angus Unit 15 LO4
 
Presentation 9
Presentation 9Presentation 9
Presentation 9
 
Presentation of ideas
Presentation of ideasPresentation of ideas
Presentation of ideas
 
Unit 15 LO5
Unit 15 LO5Unit 15 LO5
Unit 15 LO5
 
Unit 15 lo2 photo shoot plan template
Unit 15 lo2   photo shoot plan templateUnit 15 lo2   photo shoot plan template
Unit 15 lo2 photo shoot plan template
 
LO2
LO2LO2
LO2
 
Presentation of ideas
Presentation of ideasPresentation of ideas
Presentation of ideas
 
Presentation of ideas
Presentation of ideasPresentation of ideas
Presentation of ideas
 
Audience response
Audience responseAudience response
Audience response
 
Marxism theory
Marxism theoryMarxism theory
Marxism theory
 
Presentation of ideas
Presentation of ideasPresentation of ideas
Presentation of ideas
 
Presentation of ideas (1)
Presentation of ideas (1)Presentation of ideas (1)
Presentation of ideas (1)
 
Task 2 proposal
Task 2  proposalTask 2  proposal
Task 2 proposal
 

Viewers also liked

Reality television pitch
Reality television pitchReality television pitch
Reality television pitch
1Calvin1
 
Joel A Level Media - Reality Television Pitch
Joel A Level Media - Reality Television PitchJoel A Level Media - Reality Television Pitch
Joel A Level Media - Reality Television Pitch
JoelHunka
 
How to create and pitch a reality tv show idea
How to create and pitch a reality tv show ideaHow to create and pitch a reality tv show idea
How to create and pitch a reality tv show idea
Aladesuru Walter Adewale
 
Concept for a New Reality TV Show
Concept for a New Reality TV Show Concept for a New Reality TV Show
Concept for a New Reality TV Show
Sagar Mandal
 
MTV Roadies Analysis
MTV Roadies AnalysisMTV Roadies Analysis
MTV Roadies Analysis
Asad Hoosain
 
Video marketing tips and tricks
Video marketing tips and tricksVideo marketing tips and tricks
Video marketing tips and tricks
Lou Bortone
 
Al Aan Presentation June 10
Al Aan Presentation  June 10Al Aan Presentation  June 10
Al Aan Presentation June 10
mkerbage
 
Producing a Talk Show for Internet Television or Web Series
Producing a Talk Show for Internet Television or Web SeriesProducing a Talk Show for Internet Television or Web Series
Producing a Talk Show for Internet Television or Web Series
Tahiera Monique Brown
 
Talk shows
Talk showsTalk shows
Tv programmes
Tv programmesTv programmes
Tv programmesihsan
 
Chap11 Evaluation Of Broadcast Media
Chap11 Evaluation Of Broadcast MediaChap11 Evaluation Of Broadcast Media
Chap11 Evaluation Of Broadcast MediaPhoenix media & event
 
Tv Show Presentations
Tv Show PresentationsTv Show Presentations
Tv Show Presentations
askajapanesekid
 
Glitt company profile
Glitt company profileGlitt company profile
Glitt company profileGlitt sal
 
Pitching Your Show to a Sponsor
Pitching Your Show to a SponsorPitching Your Show to a Sponsor
Pitching Your Show to a Sponsor
Susan Bratton
 
THE TV SHOW QUIZ
THE TV SHOW QUIZTHE TV SHOW QUIZ
THE TV SHOW QUIZ
Nirmit Shah
 
Television Presentation
Television PresentationTelevision Presentation
Television Presentationguestb423ce6
 
PowerPoint: Pitching a TV Show
PowerPoint: Pitching a TV ShowPowerPoint: Pitching a TV Show
PowerPoint: Pitching a TV Show
profluther
 
Evaluation Of Broadcast Media
Evaluation Of Broadcast MediaEvaluation Of Broadcast Media
Evaluation Of Broadcast Media
jen lim
 

Viewers also liked (20)

Reality television pitch
Reality television pitchReality television pitch
Reality television pitch
 
Joel A Level Media - Reality Television Pitch
Joel A Level Media - Reality Television PitchJoel A Level Media - Reality Television Pitch
Joel A Level Media - Reality Television Pitch
 
How to create and pitch a reality tv show idea
How to create and pitch a reality tv show ideaHow to create and pitch a reality tv show idea
How to create and pitch a reality tv show idea
 
Concept for a New Reality TV Show
Concept for a New Reality TV Show Concept for a New Reality TV Show
Concept for a New Reality TV Show
 
MTV Roadies Analysis
MTV Roadies AnalysisMTV Roadies Analysis
MTV Roadies Analysis
 
Video marketing tips and tricks
Video marketing tips and tricksVideo marketing tips and tricks
Video marketing tips and tricks
 
Al Aan Presentation June 10
Al Aan Presentation  June 10Al Aan Presentation  June 10
Al Aan Presentation June 10
 
Producing a Talk Show for Internet Television or Web Series
Producing a Talk Show for Internet Television or Web SeriesProducing a Talk Show for Internet Television or Web Series
Producing a Talk Show for Internet Television or Web Series
 
Talk shows
Talk showsTalk shows
Talk shows
 
Tv programmes
Tv programmesTv programmes
Tv programmes
 
Chap11 Evaluation Of Broadcast Media
Chap11 Evaluation Of Broadcast MediaChap11 Evaluation Of Broadcast Media
Chap11 Evaluation Of Broadcast Media
 
Talk show (ppp)
Talk show (ppp)Talk show (ppp)
Talk show (ppp)
 
Chap12 Evaluation Of Print Media
Chap12 Evaluation Of Print MediaChap12 Evaluation Of Print Media
Chap12 Evaluation Of Print Media
 
Tv Show Presentations
Tv Show PresentationsTv Show Presentations
Tv Show Presentations
 
Glitt company profile
Glitt company profileGlitt company profile
Glitt company profile
 
Pitching Your Show to a Sponsor
Pitching Your Show to a SponsorPitching Your Show to a Sponsor
Pitching Your Show to a Sponsor
 
THE TV SHOW QUIZ
THE TV SHOW QUIZTHE TV SHOW QUIZ
THE TV SHOW QUIZ
 
Television Presentation
Television PresentationTelevision Presentation
Television Presentation
 
PowerPoint: Pitching a TV Show
PowerPoint: Pitching a TV ShowPowerPoint: Pitching a TV Show
PowerPoint: Pitching a TV Show
 
Evaluation Of Broadcast Media
Evaluation Of Broadcast MediaEvaluation Of Broadcast Media
Evaluation Of Broadcast Media
 

Similar to Projectproposal1

Unit 15: LO2 - Photoshoot plan - Poster
Unit 15: LO2 - Photoshoot plan - PosterUnit 15: LO2 - Photoshoot plan - Poster
Unit 15: LO2 - Photoshoot plan - Poster
patriceinsuastandrews5107
 
Unit 15 - LO4 - pitch
Unit 15  -  LO4  - pitchUnit 15  -  LO4  - pitch
Unit 15 - LO4 - pitch
owenshepherd7
 
Presentation of ideas
Presentation of ideasPresentation of ideas
Presentation of ideas
brengeddes
 
Initial ideas
Initial ideasInitial ideas
Initial ideas
sophbennett1234
 
Task 19
Task 19Task 19
Task 19
sb05089182
 
Unit 15 pitch
Unit 15 pitch Unit 15 pitch
Unit 15 pitch
fdavison
 
Unit 15 - LO3
Unit 15 - LO3Unit 15 - LO3
Unit 15 - LO3
owenshepherd7
 
Unit 15 LO4: Pitch
Unit 15 LO4: PitchUnit 15 LO4: Pitch
Unit 15 LO4: Pitch
patriceinsuastandrews5107
 
Pitch
Pitch Pitch
Initial ideas
Initial ideas Initial ideas
Initial ideas
bethbouchareb
 
Unit 15: LO5
Unit 15: LO5Unit 15: LO5
Unit 15 Pitch
Unit 15 PitchUnit 15 Pitch
Unit 15 Pitch
JamesPickering99
 
Unit 15 - LO2
Unit 15 - LO2Unit 15 - LO2
Unit 15 - LO2
zoetoulson
 
Unit 15 - LO2
Unit 15 - LO2Unit 15 - LO2
Unit 15 - LO2
zoetoulson
 
Unit 15: LO2
Unit 15: LO2Unit 15: LO2

Similar to Projectproposal1 (20)

Unit 15: LO2 - Photoshoot plan - Poster
Unit 15: LO2 - Photoshoot plan - PosterUnit 15: LO2 - Photoshoot plan - Poster
Unit 15: LO2 - Photoshoot plan - Poster
 
Unit 15 - LO4 - pitch
Unit 15  -  LO4  - pitchUnit 15  -  LO4  - pitch
Unit 15 - LO4 - pitch
 
Presentation of ideas
Presentation of ideasPresentation of ideas
Presentation of ideas
 
Initial ideas
Initial ideasInitial ideas
Initial ideas
 
Task 19
Task 19Task 19
Task 19
 
Treatment
TreatmentTreatment
Treatment
 
Initial ideas
Initial ideasInitial ideas
Initial ideas
 
Initial ideas
Initial ideasInitial ideas
Initial ideas
 
Advertisement Pitch
Advertisement PitchAdvertisement Pitch
Advertisement Pitch
 
Evaluation question2
Evaluation question2Evaluation question2
Evaluation question2
 
Unit 15 pitch
Unit 15 pitch Unit 15 pitch
Unit 15 pitch
 
Unit 15 - LO3
Unit 15 - LO3Unit 15 - LO3
Unit 15 - LO3
 
Unit 15 LO4: Pitch
Unit 15 LO4: PitchUnit 15 LO4: Pitch
Unit 15 LO4: Pitch
 
Pitch
Pitch Pitch
Pitch
 
Initial ideas
Initial ideas Initial ideas
Initial ideas
 
Unit 15: LO5
Unit 15: LO5Unit 15: LO5
Unit 15: LO5
 
Unit 15 Pitch
Unit 15 PitchUnit 15 Pitch
Unit 15 Pitch
 
Unit 15 - LO2
Unit 15 - LO2Unit 15 - LO2
Unit 15 - LO2
 
Unit 15 - LO2
Unit 15 - LO2Unit 15 - LO2
Unit 15 - LO2
 
Unit 15: LO2
Unit 15: LO2Unit 15: LO2
Unit 15: LO2
 

More from jojoycexxx

Photog unit 4 - best work
Photog unit 4  - best workPhotog unit 4  - best work
Photog unit 4 - best workjojoycexxx
 
Tech media eval
Tech media evalTech media eval
Tech media evaljojoycexxx
 
History of television advertisments
History of television advertismentsHistory of television advertisments
History of television advertismentsjojoycexxx
 
Best work photog
Best work photogBest work photog
Best work photogjojoycexxx
 
Best work photog
Best work photogBest work photog
Best work photogjojoycexxx
 
Projectproposal
ProjectproposalProjectproposal
Projectproposaljojoycexxx
 
Best work so far...
Best work so far...Best work so far...
Best work so far...jojoycexxx
 
Best work photog
Best work photogBest work photog
Best work photogjojoycexxx
 
Television sponsorship
Television sponsorship Television sponsorship
Television sponsorship jojoycexxx
 
Tv advert powerpoint
Tv advert powerpointTv advert powerpoint
Tv advert powerpointjojoycexxx
 
Television sponsorship
Television sponsorship Television sponsorship
Television sponsorship jojoycexxx
 
Title of advertisements and brief ideas
Title of advertisements and brief ideasTitle of advertisements and brief ideas
Title of advertisements and brief ideasjojoycexxx
 
Codal analysis
Codal analysis Codal analysis
Codal analysis jojoycexxx
 
Codal analysis
Codal analysis Codal analysis
Codal analysis jojoycexxx
 
Tv advert powerpoint
Tv advert powerpointTv advert powerpoint
Tv advert powerpointjojoycexxx
 

More from jojoycexxx (20)

Photog unit 4 - best work
Photog unit 4  - best workPhotog unit 4  - best work
Photog unit 4 - best work
 
Tech media eval
Tech media evalTech media eval
Tech media eval
 
Call sheet 2
Call sheet 2Call sheet 2
Call sheet 2
 
History of television advertisments
History of television advertismentsHistory of television advertisments
History of television advertisments
 
Best work photog
Best work photogBest work photog
Best work photog
 
Best work photog
Best work photogBest work photog
Best work photog
 
Projectproposal
ProjectproposalProjectproposal
Projectproposal
 
Best work so far...
Best work so far...Best work so far...
Best work so far...
 
Best work photog
Best work photogBest work photog
Best work photog
 
Television sponsorship
Television sponsorship Television sponsorship
Television sponsorship
 
Tv advert powerpoint
Tv advert powerpointTv advert powerpoint
Tv advert powerpoint
 
Television sponsorship
Television sponsorship Television sponsorship
Television sponsorship
 
Best work
Best workBest work
Best work
 
Title of advertisements and brief ideas
Title of advertisements and brief ideasTitle of advertisements and brief ideas
Title of advertisements and brief ideas
 
Best work
Best work Best work
Best work
 
Codal analysis
Codal analysis Codal analysis
Codal analysis
 
Codal analysis
Codal analysis Codal analysis
Codal analysis
 
Tv advert powerpoint
Tv advert powerpointTv advert powerpoint
Tv advert powerpoint
 
Plan
PlanPlan
Plan
 
Presentation2
Presentation2Presentation2
Presentation2
 

Recently uploaded

一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
9a93xvy
 
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
smpc3nvg
 
Top Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdfTop Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdf
PlanitIsrael
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
Confidence Ago
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
n0tivyq
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
7sd8fier
 
Transforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting ProfitabilityTransforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting Profitability
aaryangarg12
 
Exploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdfExploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdf
fastfixgaragedoor
 
一比一原版(毕业证)长崎大学毕业证成绩单如何办理
一比一原版(毕业证)长崎大学毕业证成绩单如何办理一比一原版(毕业证)长崎大学毕业证成绩单如何办理
一比一原版(毕业证)长崎大学毕业证成绩单如何办理
taqyed
 
20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
ameli25062005
 
Can AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI preludeCan AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI prelude
Alan Dix
 
Top 5 Indian Style Modular Kitchen Designs
Top 5 Indian Style Modular Kitchen DesignsTop 5 Indian Style Modular Kitchen Designs
Top 5 Indian Style Modular Kitchen Designs
Finzo Kitchens
 
Portfolio.pdf
Portfolio.pdfPortfolio.pdf
Portfolio.pdf
garcese
 
Research 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdfResearch 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdf
ameli25062005
 
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
708pb191
 
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
7sd8fier
 
Borys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior designBorys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior design
boryssutkowski
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Mansi Shah
 
Common Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid themCommon Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid them
madhavlakhanpal29
 

Recently uploaded (20)

一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
 
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
 
Top Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdfTop Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdf
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
 
Transforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting ProfitabilityTransforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting Profitability
 
Exploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdfExploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdf
 
一比一原版(毕业证)长崎大学毕业证成绩单如何办理
一比一原版(毕业证)长崎大学毕业证成绩单如何办理一比一原版(毕业证)长崎大学毕业证成绩单如何办理
一比一原版(毕业证)长崎大学毕业证成绩单如何办理
 
20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
 
Can AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI preludeCan AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI prelude
 
Top 5 Indian Style Modular Kitchen Designs
Top 5 Indian Style Modular Kitchen DesignsTop 5 Indian Style Modular Kitchen Designs
Top 5 Indian Style Modular Kitchen Designs
 
Portfolio.pdf
Portfolio.pdfPortfolio.pdf
Portfolio.pdf
 
Research 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdfResearch 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdf
 
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
 
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
 
Borys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior designBorys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior design
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
 
Common Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid themCommon Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid them
 

Projectproposal1

  • 2. Television Advertisement I am creating two television advertisements for a fashion website that are following a campaign of having clothing for all seasons. The website is aimed towards female teenagers/young adults aged between 14 – 24 years old. This is going to be targeted by the vibe and mood of my advertisement – which will be: quite edgy and fun. I have been heavily influenced by existing advertisements under the same genre, such as: Missguided, Boohoo.com, Very.co.uk and many more. These existing texts follow stereotyped conventions – the models are having what appears to be the time of their lives, they are the stereotyped models (defined features, quite slim, tall, etc.), upbeat music and strong styling to portray the clothes. Consequently, the showing time of the advertisement will be alongside reality TV programmes and other programmes that target the same target audience.
  • 5. Hair and Make-up For my fashion website commercial, I will have very bold and deep, yet quite natural make-up on my models with very stereotyped youth hairstyles - as this is what I have found during my research of similar adverts. The hairstyles are quite natural, however it is quite tamed is very clear that it has been styled. I will be using a combination of different hairstyles and colours (e.g. Curly, Straight, Up-do, Top Knot, Light hair, Dark hair, etc.). As there will be two different themes of the commercials - I will ensure that the hair and makeup conforms the the theme. For example, I will have bolder make-up for the Christmas theme as it is known as a 'party season' and it will make the advertisement more festive and mystical. Where as, with the Spring/Summer campaign, I will have less make-up as it will embrace on natural beauty.
  • 6. How it works My campaign will be based on the idea of the fashion website having garments and products for all seasons. I will make my two commercials link by almost telling a narrative (of the transformation from Summer to Winter) - the start of the second commercial will begin with the ending of the last commercial, to create the link. With my two different advertisements, I plan to have some very obvious differences between the two. I want to present obvious differences in locations - for the Spring/Summer, I would like it outdoors in the day to embrace nature and the weather and to be quite bright (as I am shooting during winter, I will need to choose a bright day to shoot and will have to edit the shots - to have specific bright filters on the shots). Where as, with the Christmas (Winter) commercial, I would like it more indoors - I will use a studio to have plain backgrounds and maybe a party theme set-up, with the use of un-natural lighting and if I use outdoor shots, it is most likely to be in the night, surrounded by Christmas lights to conform to the campaign's theme.