The document provides feedback from a witness statement on the candidate's pitch for a new rock music magazine called Klashed. The witness statement praised the focus and attention to detail in the pitch proposal. However, it noted that the candidate needed to add slides on the target audience and production plans. The document then outlines specific feedback received on the front cover and double page spread designs, and changes made by the candidate in response. These included improving image quality, adding promotional text, and clarifying question/answer formatting. The candidate incorporated the suggested changes to their presentation materials and felt the revised pitch proposal was stronger as a result.

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 30: LO5
UK Media Publishing
Candidate Name : Thomas Hibbert
Candidate Number: 2063
Centre Number: 64135

2. Contents

3. Witness Statement
The witness statement gives positive feedback on the focus
I gave to my proposals for the different magazine ideas. The
statement also compliments the pitch on its attention to
detail in which I described the masthead, content and
features of the magazine.
The witness statement comments on the magazine pages as
“excellent” and that they were covered in detail during the
pitch.
What I needed to add
In terms of what was missing from the pitch, I needed to
add slides on the target audience and spending power of
that audience, production plans and future editions.
I needed to add certain slides and features to my
presentation that I had missed out on. The slides were very
important and it was crucial that they were added. The
slides were on my target audience and my magazine flat
plan which are now in the pitch .
Feedback on Pitch

4. Feedback on Front Cover
• 1) Strapline - "The UK’s NO 1 Independent Rock music"
- INCOMPLETE - This MUST be exactly in line with the
Masthead as well!
• 2) Puff/Promotion - Text is too near the edge of the
page - Use the ruler tool more effectively Tom
• 3) Twitter promotion -
•
• i) Nearer to the main headline
• ii) Clearer font style needed - avoid stroke effects etc.
•
• 4) '6" (Bottom of the page) - white OR magazine Yellow
stroke effect needed - CLEARER
• 5) Main Headline - Clearer font style needed - difficult
to read...

5. Changes
Feedback on Pitch
6) Barcode features - Too much "dead space"
inside the background shape - make things
bigger but make sure VERYTHING is lined up
correctly and neatly
7) Barcode - Social media links for the
magazine are MISSING - Key!
The front cover on
the left has a
barcode with missing
conventions and a
lot of dead space. As
one of my
corrections I had to
remove the dead
space. I did this by
making the bar code
bigger and made the
text and masthead
larger to take up
more space.

6. DPS
Artist Photo
The artist’s photo shows the
emotion on his faces which
draws the reader in to try
and find out why they are
posing in a traumatic sense.
Drop Capital
The drop capital is in the main focused
colour in the magazine’s colour scheme,
this shows consistency which gives the
magazine an overall professional
appearance for a rock magazine.
Pull Quote
The pull quote for the Klashed DPS is meant to attract
the readers attention and encourage them to feel
empathy for the artist.

7. Changes
1) Guitar - Better selection needed - VERY
rough around the edges.....
Feedback on DPS
11) Include the word "Exclusive" below the
KLASHED logo at the top of the page - fill some
space
Differentiated Q's and A's - INCONSISTENT
The magazine page on the left is very
basic and had a lot of dead space. To fill
this dead space I added an image of a
guitar but the selection was not correct
so as feedback I correct the selection.
The questions were not all differentiated
so I had to make it clear what were the
questions and the answers.

8. Changes made
I was suggested to add a target
audience slide and to improve my
magazine flat plan by adding detail and
key content that I had spoken about in
my pitch. I later did this once the pitch
had been presented.
The flat plan now contains pictures of
what I will include on the pages in the
first issue of Klashed. The flat plan also
has the Klashed masthead at the top of
it which shows that it is for Klashed to
avoid confusion later on in production.
The target audience slide in my
presentation now outlines concisely
what the target audience is for Klashed,
this will help the publisher understand
who the magazine is aimed at in more
detail so that the promotion and
publicity for Klashed and even content
is aimed at he specific audience.

9. Survey Results
One of my peers that was
present to my pitch filled in
a survey for the
presentation.
The response to this
question reflected that I
was dressed appropriately
and appeared professional,
this is a positive because I
need to appear and present
myself like this for a
successful pitch for Klashed
magazine.

10. One of my questions in the survey was asking the respondent what I could have improved in
my pitch, they replied saying that I could have talked louder and looked more towards the
audience. This is useful feedback because I could speak louder and look more at the audience
in the second pitch.

11. Survey Monkey
This feedback is useful because it shows that there is a chance that the respondent
would “possibly” buy it. However this answer is a little vague as it does not confirm
whether or not they would buy the magazine or not.

12. This response on the survey is helpful because it shows that someone would not buy
the magazine, they gave a reason which was because they do not need a product like
Klashed. To act on this feedback I would have to add something to the magazine that
gave the target audience a reason or want for this product.

13. Suggested Improvements
What I needed to add
In the witness statement for my pitch the suggested improvements were to add these two
slides. The slides were the flat plan to show pre production and a more detailed flat plan
was needed and a slide on my target audience to show their spending power and what
they would stereotypically pose as.

14. Budget Plan
What did I have to change?
The total amount of money made in year one has been calculated and after many checks and
thorough counting the profit was estimated at £7,613. This is successful for a start up business
in their first year, with this profit the business has broke even. I did not have to change
anything on the budgeting slide as it was realistic and achievable.
Achievable?
The financials are realistic as the budget slides show, most money will be made from
subscriptions and advertising. The subscriptions for the budget plan have been calculated
estimating 2000 subscriptions are made in the first year.

15. Why was the flat plan successful?
The flat plan was so successful because it
displayed clearly what was going to go on each
page with pictures that showed this. This made
the flat plan successful because publishers could
look at the flat plan and know what would be in
the first issue of Klashed.

16. Why were the graphic layouts
successful?
The graphic layouts were so successful because they
were a perfect template on what was going to go
where for the basic outline of the front cover and DPS.
This made it successful because it meant that I
prepared what was going to go on the pages to make
the process and creation more time effective.

17. Why were the hand drawn drafts
successful?
The hand drawn drafts were so successful because they were
what I had planned for the front cover and DPS. This made them
successful because I had written on the hand drawn drafts what I
was going to use where on the page and what I was going to use.

18. What were successful about the
proposals?
The proposals outlined concisely what the
magazine was going to be (format) and what the
purpose of it was. The proposed idea was
successful because I think it was most relevant
to the target audience I was aiming at and the
content was more aimed at that demographic
and age.

19. Environment of the Pitch
This is the slide changer
that I used, by using this
slide changer it meant
that I didn’t have to go to
the computer to change
the slide everytime.
This is the room and
whiteboard I used for the
pitch. I used this whiteboard
because it was large enough
for the audience I was
pitching in front of to see.
This is the computer I used,
I used this computer
because it was in the same
room and linked up to the
whiteboard so it was easy
to load the pitch
presentation up.

20. Conclusion
To conclude, after I performed my pitch for
Klashed magazine I received feedback and
changes that needed to be made.
The changes I had to make were on my flat
plan and target audience slide because the
flat plan lacked detail and the target audience
slide did not go into specifics with the
audience. I made the changes and applied
them to my pitch presentation so that the
presentation met the criteria needed for a
perfect pitch to the publisher for Klashed.
I made a survey on survey monkey and sent it
to my peer who was present when I
presented the pitch, the results came back
saying that I had appeared professional whilst
performing the pitch, this is good because
creating a magazine is a big project so
presenting the idea for Klashed needed to
look serious and professional.