LO4- Be able to present a print-based advert ideas to a client for feedback.

2. Pitch
By Lauren Dowley

3. Layout
This is the desk space and
computer that I used for
creating my advert:
This is the room that I used for
creating my advert:

4. Sunset Fest Proposal
I decided to do just one proposal for the whole campaign,
poster and advert. The proposal covers what the product
being advertised is, aims and objectives, target audience and
the campaign message.

5. ‘Sunset Fest!’
• I chose this is as my logo because it is short so
it’s easier to remember and it clearly states
what the festival is.

6. Mind Map 1
Color scheme:
Blue, yellow, orange, white
and black to match the
colors of the sun set.
Target audience:
Male and female aged 14- 24
(those under 16 will need to
have a parental guardian).
Logo names:
‘Sunset Fest’ will be my
logo because it’s short so
easier to remember and
it clearly states what the
festival is.
Frequency of release:
Release tickets in sections so it
gives more people opportunity
to get tickets if they cant make
that date of the release or don’t
have enough money.
Logo designs:
Slogan:
“New music. New memories.”
Marketing of the product:
Adverts of channel “4Music”
to reach appropriate target
audience. As well as on most
social media, for example
Facebook, Instagram, Twitter
and Snapchat.
Name of festival:
“Sunset Fest 2016”
I really liked this font on my mood
board because it looks quite casual
and fun and perfect for the beach
(especially the rough ends on the
letters), so I wanted to find
something similar.

7. Hand Drawn Draft Poster

8. Hand Drawn Draft Advert

9. Graphic Layouts Sunset Fest Poster
This is my graphic
layout for the
‘Sunset Fest’.

10. Graphic Layouts Sunset Fest Advert

11. Mood Board
Poster
https://www.y
outube.com/w
atch?v=oKaNX-
DbIlA
I like the font
and colors of
this poster
I like the text
box
arrangements
of this poster

12. Mood Board Advert

13. Draft Poster Information- Artists I will
include
• My festival is a new music festival,
where there will be artists which
people have heard of, but aren’t as
popular as Rhianna for example,
as they’ve only just started to get
popular. This could include artists
such as:
– George Ezra
– Ella Henderson
– James Bay
– Gorgon City
– Royal Blood
– Years and Years
– Wolf Alice
– Jungle
– MNEK
– Duke Dumont
– Drenge
– SCUBAAs
– Catfish & The Bottlemen
– Temples
– Dusky
• This could be the line-up because
they’re all popular artists which still
range in genre, so those at the
festival don’t get bored of listening
to the same music for two to three
days.
http://www.billboard.com/photos/6451137/justin-timberlake-timeline/1

14. Campaign Message
• Sunset Fest:
– New Music. New Memories.
• This connotes that at my festival new memories can be
made with friends and family as well as exploring the
new music there is from different and new artists.

15. Photo Shoot Plan Poster

16. House Style- Sunset Fest
• For the house style I wanted to keep the
colors which matched the sunset, this includes
light shades of blue, orange, yellow and
purple.
• I want the font to look casual like it would be
at a beach. I was inspired for this by a
different poster which is featured in my mood
board.

17. Draft Logo Design
This is a draft logo design
for one of my festival ideas,
created from my inspiration
festival ‘Vfestival’.
This logo works well for my
festival because the colors
of the title and the
Heart shape match the
house style of my poster. It
also works well because of
the gradient in the
background which ranges
from blue to yellow to
orange, just like the colors
in a sunset, making the logo
look very relaxing and
peaceful, like my festival as
some of the new music is
slow and chilled.

18. Industry Standard Production Plan
Launch Date: Wednesday 13th of July- all of the steps have been completed to create the
perfect advert. After this, the Ad is judged by it’s performance to see how successful it is.
http://www.managementstudyguide.com/swot-
analysis.htm
http://www.managementstudyguide.com/adv
ertising-process.htm

19. Industry Standard Production Plan

20. Industry Standard Production Plan

21. Industry Standard Production Plan

22. Budget Summary- Cost of Poster
Printing
• I won’t use as many A3 posters
because they will only be used
in large public areas such as
train stations therefore I will
only need 50.
• However I will need a lot more
A4 posters because they will be
distributed throughout London,
Surrey and public transport so
100 posters should be sufficient.
http://www.alocalprinter.co.uk/uk/posters/

23. Budget for Advert
• I will advertise the advert in my own magazine I created ‘Sound of
Pop!’ (who will also be my main Sponsor for the festival) at
around the same time that my poster is released into London and
Surrey so as many people see it as possible. I would like to
advertise at the start of the magazine where it will be one of the
first pages readers view.
• My advert will be on a full page, costing £5,005. This is more
expensive, but it will get more views, meaning that the cost will
be leveled out by the amount of extra tickets sold from the
advert.

24. Equipment
Apple Mac-
£1,999
http://w
ww.appl
e.com/u
k/imac/
https://crea
tive.adobe.
com/plans?
single_app=
photoshop
&store_cod
e=gb&prom
oid=KSPGW
Photoshop:
Office Space:
https://www.findalondonoffice.co.uk/london-
locations/kensington-chelsea/
I will not need a camera
because I created my advert
all on Photoshop therefore I
only needed an Apple Mac,
Photoshop and Office Space.

25. Staff
• Editor: £26,942 Per
Year, Depending on
Experience.
• Marketing (Assistant):
£17,300 to £19,000
• Marketing (Manager):
£38,192
• Human Resources:
http://redsofalondon.com/blog/s
alary-survey-2/
https://www.prospects.ac.uk/job-
profiles/marketing-executive
www.payscale.com/research/UK/Job=Editor/S
alary http://www.payscale.com/research/U
K/Job=Finance_Director/Salary/ca4a6
1df/London
http://www.reed.co.uk/average-
salary/human-resources

26. Spending Power
Above are the ticket prices for my festival of inspiration ‘Vfestival’. If my festival was
aimed at a younger demographic only then I would create lower ticket prices than
these, however my target audience’s age ranges from 16-24 years and those who’re
over 18 have a better opportunity to get a job (apart from those who’re at university -
therefore I will create a special price just for students because they can’t work full
time) so they will most likely be able to afford higher prices.
V Festival prices:
My Festival Prices (including
booking fee):
Weekend with camping:
£179 (Students: £143.20)
Weekend tickets without
camping:
£155 (Students: £124)
Day Tickets:
£79 (Students: £63.20)
Students Get 20% off.
http://www.vfestival.com/tickets/

27. Risk Assessment – Industry Standard

28. Location Recce

29. Legal and Ethical
• Copyright- this is the main type of intellectual property, meaning that
when creating my ad I cannot copy other’s work and claim it for my own.
Others must do the same by not copying my work.
• Royalties- if other companies want to use a specific feature from my
advert, for example the logo, a royalty payment will be made to me every
time that logo is in use.
• Intellectual property rights- There are four different types: Patents; Trade
marks; Designs and Copyright.
– Patents define how products work, what they do, how they do it, what they’re
made of and how they’re made.
– Copyright- this is the main type of intellectual property, meaning that when
creating my ad I cannot copy other’s work and claim it for my own. Others
must do the same by not copying my work.
– Trademarks-these protect my festivals name so that no one else can copy it
and use it as their own.
– Designs- these protect my festival’s visual appearance, for example the
different shapes and colors or the font style that I used.
http://www.investopedia.com/terms/r/royalty.asp?layout=orig&adtest=5noninfinite
https://www.youtube.com/watc
h?v=AYiXTKbdNr4&list=PLij_Wr
WeezY8lmE7_m35m_LxPm2H3b
ta0&index=1

30. Steps in the trademark process

31. Steps in the trademark process

32. Copyright
• Copyright is one of the main types of intellectual property;
it protects any form of text as well as images, sound
recordings, films and broadcasts. The owner of the
copyright would be the person who made the poster and
advert and the editor of them, the editors of photography
and social media websites would have their own copyright
too. This is to ensure that no one can print off the poster or
advert and claim it as their own or copy certain features
from the poster or advert and again use it as their own.
http://www.vfestival.com/privacy-policy/
http://www.cla.co.uk/copyright_information/copyri
ght_information

33. Slander/libel
Slander is ‘defamation’ (where there is a false claim) of a person through a
short form of communication, for example speech.
Libel is ‘defamation’ of a person through an everlasting form of
communication, however this is more typically written than speech.
A comedian Bill Cosby faces criminal charges of sexual assault at a music
festival (Essence Music Festival), where he was seen to have ‘assistance’
from a woman to get onto the stage, however the year before he never
needed any. However there has been defamation over this, as his lawsuit
claims that: “Mr. Cosby has suffered from a degenerative eye condition for
years, which has steadily worsened and for over a year he has been legally
and functionally blind.”.
https://www.lawonthew
eb.co.uk/legal-help/libel-
and-slander
https://www.washingtonpost.com/lifestyle/style/bill-cosby-
attorneys-claim-he-is-legally-and-functionally-blind-what-role-will-
impaired-vision-play-in-his-defense/2016/03/02/756e5976-df2b-
11e5-846c-10191d1fc4ec_story.html

34. Offensive
language/behavior/material
Those who’re over 18 at the festival may be
drinking, so if they drink too much it would not
be a safe environment for those under the age
of 16 because of offensive language and
behavior. Therefore those under the age of 16
must be accompanied by an adult. However the
target audience for my festival doesn’t include
those under the age of 16.

35. Public interest
The public’s interest will increase depending on
how well the festival is advertised, who will be a
part of the line up and how aesthetically
pleasing it is portrayed on the poster.