Ollie long unit 15

–
Level 3 Cambridge Introductory Diploma in Media
Unit 15:
Print Based Advertising
St. Andrew’s Catholic School –
Oliver Long - 3070
Unit 15 Overview

Aims and Objectives
• This poster is from Glastonbury 2017, The purpose
of this poster is to reveal who will be performing at
the festival, the objective of this is to get people to
buy tickets to the festival as they'll be attracted by
the performers. This is why star appeal is so
important, as they'll have a larger audience to
attract to the festival, and therefore make more
sales. This is why on the poster I have chosen,
bigger artists are listed at the top such as Ed
Sheeran who has 20.5 million followers (A large
difference from Martha Wainwright at the bottom
who has 10.8 thousand followers), as they are the
first ones you will read about, many people will
stop reading after a while ,which is why its
important all the well known ones are at the top.

Target Audience
http://www.efestivals.co.uk/forums/topic/173238-age-of-
glastonbury-attendees/
Katz – On Katz’s uses and gratification theory the audience is in
the ‘Diversion’ category. Festivals are a chance for people to
escape from their normal life which may be mundane. The poster
made for the festival is purposefully colourful and in a vintage art
style. This is to portray to the audience that the festival is fun and
different to normal life, possibly a different reality. An explanation
for the vintage style may be to appeal to the slightly older
audience who may be sparked to think back to their youth days
and the fun they had, which they then will relate to this festival.
Hartley – The main target ages for this festival, one is younger
people, 17-24, a lot of people this age are interested in party life
such as drinking, music and dancing which is what festivals are
built around, to appeal to this audience the poster has been made
colourful to connote that it ill be fun.
Socio-Economic Class – Festivals are expensive, therefore low
socio-economic classes cant afford to attend them, therefore the
majority of attendees will be in the A-C1 category, many of these
people will be students who live with their parents therefore have
a lot of disposable income, which can be spent on going to
festivals.

Target Audience
Psychographics– The main audience would be in the ‘explorers’
category as going to a festival is a new experience where for
many younger people it’s the first time staying away from
parents, so they are exploring parts of life they have never done
before as a festival is different from normal society
Maslow's Hierarchy of Needs -The festival links into Maslow's
hierarchy of needs as it meets a lot of them for many people. It
meets love/belonging as many people want to belong to a group
of people or fit in with what their friends are doing, therefore
going to a festival will apply to many people. It also fits in with
the esteem section as people may gain self esteem from getting
the respect of others by going to events like festivals. They may
also learn things about themselves and grow as a person which
would fit the top section, self-actualisation.

Representation
The audience is stereotypically male, this is shown by
the acts being also mostly men, and targeted toward a
‘male demographic’. John Berger’s theory ‘men act,
women appear’ relates to this as many men objectify
the women there, judging them by what they wear
and how they act, women may feel pressure to dress
a certain way to fit in and appeal to men. This links to
the Female gaze (Diana Saco) as many women go to
festivals to watch male acts which they may idolise or
find attractive.
http://www.bbc.co.uk/news/uk-england-40273193

Campaign Message
The unique selling point of this campaign is the
artists chosen for poster, ‘star appeal’ (Dyer 1980)
is used to attract a large audience, there is a large
list of artists from Radiohead to Stormzy to Katy
Perry. This is effective as it shows that the festival
covers a wide range of genres not just Indie or Rock
like many other festivals, therefore a much larger
audience will be attracted to this festival. Star
appeal also helps attract customers as everyone
will recognise at least somebody from the list, and
then they'll be aware that the festival will be
entertaining as big artists have been booked. This
gives a message that the festival will be
entertaining and a great experience, as it gives
people the opportunity to see several famous
musicians within a few days.

Print Based Advertisement
The print based advertisement for
Glastonbury Festival is very limited, they all
focus on promoting the lineup for the year, as
well as keeping to a strict theme, of the same
bold colours on a black background. This
relates to the campaign message and
highlights their unique selling point, a large
number of big artists from various genres. Due
to all their advertisement promoting this, it
shows that they have faith that the lineup and
reputation of the festival alone will be enough
to gather a large audience

Legal and Ethical
When creating a print based advertisement the
company must ensure no copyright
infringement is made, this is especially
important due to the amount of artist/band
names and possibly logos that feature on the
poster, the company must ensure they get the
required permission to use them. As it will be a
line up poster it will only feature the artists
names, therefore there is no fear of publishing
offensive material or libel.

Regulatory bodies
• ASA: The ASA is the Advertising
standards authority, they have rules and
guidelines that must be followed by
advertisers, There is 22 in total.
• Rule 5 is important for a festival as a lot
of the target audience will be young
teenagers, therefore they have to make
sure they aren't promoting alcohol
towards this target audience, who are
legally too young to drink.
• Another important guideline is privacy,
as in many festival advertisements
pictures depict groups of people, in the
crowd or enjoying the festival, it is
important that the company doesn’t
portray these people or refer to them in
a way that they are not.
https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html

Regulatory bodies
• Ofcom: The Ofcom broadcasting code is
important as advertisers must adhere to the
rules to avoid getting sued or the advert getting
removed.
• Section one is especially important for festivals
as many people who go to festivals are under
the age of 18, therefore they must make sure
they are protected in these advertisements, for
example they shouldn’t promote people of this
age drinking alcohol or engaging in violence.
• Another important section is two, as many
people go to festivals to take drugs, and cause
fights, in advertisements the company must
ensure they are not displaying that they
condone this, or using this to gather customers.
https://www.ofcom.org.uk/tv-radio-and-on-demand/broadcast-
codes/broadcast-code

Method
• Start to advertise and promote around
march with is several months before the
actual concert starts this enables a large
customer base to be built, so the festival can
get as many customers as possible and make
as much money. The way they attract these
customers is by announcing headline artists
with mass star appeal, this means that their
fans will be attracted to the concert.
http://www.glastonburyfestivals.co.uk/news/page/9/

Aims and Objectives
The objective of the audio-visual advertisement
is to promote the festival to the audience,
showing it off as being fun and a big event, to
attract people to go to the festival in order for
them to make money. This advert in particular
uses joyful music and bright colours to convey to
the audience that it is fun, enticing them to buy
tickets.

Target Audience
Katz – On Katz’s uses and gratification theory the audience is in the ‘Diversion’
category, this is demonstrated by the advert which tries to present an alternate
reality, this is achieved through uses of lots of different lighting which would not be
used in ordinary life, and the imagery of people running away, as if they are going
somewhere new or exciting.
Hartley – The main target ages for this festival, one is younger people, 17-24, a lot of
people this age are interested in party life such as drinking, music and dancing which
is what festivals are built around, to appeal to this audience the advertisements
represents ‘party life’ by showing people dancing and bright neon lights often
associated with parties and raves.
Socio-Economic Class – This audio visual advertisement targets a high socio
economic group between A-C1, it does this by using high budget lighting and camera
shots which connote to he reader that the festival will also be high budget and
therefore of a better standard than others, attracting this higher class.
Psychographics – The main audience would be in the ‘explorers’ category as going to
a festival is a new experience where for many younger people it’s the first time
staying away from parents, so they are exploring parts of life they have never done
before as a festival is different from normal society

Representation
The audience is stereotypically male, to accommodate
for this the audio visual advertisement uses the theory
of men act women appear, the majority of people in
the advert are female, and are wearing clothes usually
worn at festivals, they are also dancing in ways similar
to what it would be like at a festival. This relates to the
theory as many men objectify the women there,
judging them by what they wear and how they act,
women may feel pressure to dress a certain way to fit in
and appeal to men and that’s how they are dressed in
the advertisement.

Campaign Message
The message of this campaign is that its going to
be a massive event which is unmissable, it
creates this message by using large imagery, for
example the use of massive flags and lighting.
The purpose of this is to attract as many people
as possible to the festival, in turn making them
the maximum profits possible.

Method
This audio visual advertisement was released several
weeks before the festival and was broadcasted on BBC
one. This is effective as it will get people excited for the
festival before it started so their excitement can build up,
it also gives them time to tell their friends and spread the
message meaning even more people will know about the
festival. The positive of showing it on BBC One is that
there is also coverage of the festival on that channel,
therefore people who aren’t going will know its shown on
that channel therefore more people will watch it on TV, as
a result they’ll make money through selling averts during
the programme coverage.

Comparison
The two advertisements for this campaign link in
well, as they both mix dark backdrops with splashes
of light and colour t the front to contrast making it
stick out and catch peoples attention, this helps to
draw in an audience as well as keeping a consistent
theme so that it is recogniseable and related to the
festival, so when people see it they will think of the
festival. These link to the campaign message as the
large backdrops and lighting keep the theme going
t5hat it will be a large unmissable event.

Conclusion
In conclusion this unit has has helped me to
understand the ways Glastonbury festival uses
different advertising methods to attract
customers and make as much money as
possible. This is useful for me as I can use it to
help me when planning my own festival
advertisement.

Mind map
Logo Name
Slogans
Frequency of release
Marketing
Colour Scheme
Target Audience
Print Based
Advertisement
I’m going to name my
festival “Anti Fest” as
it will be sponsored
by the music
magazine Anti.
My target audience will be around 18-26
This is because my festival will be mainly
consisting of rap artists who will appeal to
a younger audience. The reason for it
starting at 18 is because that is the legal
age to drink, and festivals are known for
having a theme of drinking alcohol
For my colour scheme I will
mix dark colours for the
background with
contrasting bright colours
for the text. This will make
it stand out, attracting
people to read the poster.
The marketing I am going to use for
my festival is a poster and
magazine advert, this is because
the festival will be sponsored by
Anti magazine, therefore I can
advertise it in that magazine, this
will attract the right audience as
the artists featured at my festival
will be mostly the same as the ones
featured in that magazine.
I will release the first details of the festival such as
the headlining artists two months before the
tickets go on sale, this is so possible customers
have time to think about if they are going and save
the money to go, it also gives them time to tell
there friends about it meaning it will gain
momentum leading up to the ticket sales so we
can sell as many as possible.

Mood board conclusion
From my mood board I have come to the
conclusion that I want to mix bold colours with
black, this will make them stand out and also
convey the style of festival I want which will be
late night as opposed to during the day. This will
tie in with another idea I generated from my
mood board which is a silhouette of a skyline, to
show its later at night with a sunset. Similar to
the rolling loud poster included in my mood
board.

Hand Drawn Drafts
This draft shows an idea where all artists
are listed in one paragraph ranked from
most star appeal to least. This is effective
as people will be attracted by all the big
names at the top.
This draft shows an idea where
artists are split into the dates
that they are appearing, this
will mean people can see what
day would appeal to them.

Artists
Logo
Slogan
Links to social media
Website link
Link to ticket sales
Graphic Layout 1
Logo
Slogan
Day 1 Day 3Day 2
Artists ArtistsArtists
Graphic Layout 2
This draft shows an idea where all artists are listed in
one paragraph ranked from most star appeal to least.
This is effective as people will be attracted by all the
big names at the top. It also effectively presents the
links to important things
This draft shows an idea where artists are split
into the dates that they are appearing, this will
mean people can see what day would appeal to
them. This idea does it in a different layout
which is unique to other posters.

Logo
Slogan
Links to social media / Website link/ Link to ticket sales
Graphic Layout 3 Graphic Layout 4
Day 1
Artists
Day 2
Artists
Day 3
Artists
Logo
Slogan
Links to social media / Website link/ Link to
ticket sales
Day 1
Artists
Day 2
Artists
Day 3
Artists
them. The days are aligned to the left which is
more traditional.
them. This layout is more symmetrical which
may be more eye catching to some

Logo Design
My festival is sponsored by Anti magazine, so to represent this i
will use their magazine logo and incorporate it into the festival
logo. To differentiate it I will add the word festival overlapping the
logo as well as changing the colours to make it match the theme
better.
The first font I have chosen is Edo Sz, I have chosen this as it is loud
and messy, this shows that the festival will be loud, with a large
atmosphere as well as being messy in the sense that it has not got
thousands of rules and guidelines, stopping the festival from being
enjoyable.
The second font I have chosen is DK Avontuur, I chose this as it is
big and bold, so stands out on the poster, this makes it clear to the
customers what the poster is advertising, meaning it could draw in
more customers.
The third font I have chosen is Art Brush, I chose this as it looks
more professional than the other two whilst still being bold, this
means that customers will have connotations that the festival will
be professional and well thought out, making it more enjoyable
and gather more customers.

Logo Design
I have changed the Anti logo to be black with transparent
lettering, this Is so it creates a silhouette theme and fits in
with the rest of the poster, the background will be orange
so the lettering will appear to be orange and contrast
against the black. I chose to use the font Edo Sz
for the festival text underneath as I felt it fit the theme
and stood out the most. (On the right I made a mock of
what the final logo will look like.)

Image Manipulation
• For the bottom of my poster I wanted a skyline
silhouette, to get this effect I took an image
from Google
• First thing I did was I added a black colour
overlay to make the whole image black to get
the effect I wanted, I didn’t like the white
windows on the original I also flipped the
image as it looked better the other way round
• To add more depth I made a copy of the image
and placed it behind, then I edited the shape of
some of the buildings by using the marquee
tool to make the buildings look different. Then
to make the buildings look further away I
lowered the opacity.

Analyse Advertisement of Inspiration
The colour scheme is simple
it uses white purple and
some blue against a black
background, this is effective
as it sets a theme of night,
which connotes raving and
parties at night which a lot of
the target audience for this
festival would enjoy.
I will repeat (Steve Neale) the use of bold colours mixed with black,
however I am going to change it so the background it vibrant and
the imagery on top is black, to create a sunset effect, which will
make it stand out from other posters and attract customers.
At the top it lists the dates of
which the festival will be
running, it is clearly shown at
the top of the poster, this is so
everyone will be aware of when
it is going to be on, so they can
be sure to book tickets in time,
and tell their friends, this will
lead to more tickets being sold.
The artists are listed in the order of their star appeal, the
font starts of big and gets smaller as it goes down, the
reason for this is so the artists with the most fans and star
appeal are seen by everyone, so they can attract as many
customers as they can. The reason for the text at the
bottom being smaller is so they can fit as many artists on
the poster as possible, this makes the festival look like it is
a big event that you cannot miss.
The target market of the festival
will be from 18 – 25, as this is
the majority of people who
listen to the genre of music,
therefore they would also be
the majority going to this
festival.
The imagery of the plane high up, and the
high rise skyscrapers connote that the
festival will be big and high class, this will
attract customers as they wont want to
miss the festival due to it being such a big
event which loads of people talk about.

Poster / Advert Information
My festival is going to be rap/hip-hop therefore on
my poster I will list the biggest names of this genre,
for example Drake and Kendrick Lamar, the purpose
for using these big artists is because of their star
appeal, Kendrick Lamar in particular has 7.6 million
followers on Instagram alone, therefore by featuring
him at the top his large amount of followers will see
that he's going to the festival and therefore consider
going to see him, leading to more ticket sales and
money made.

Select Colour / Graphics / fonts /
House Style
• For the font of the main body of the poster I am going
to use Myriad Pro, this is the same font used on Anti
Magazine so it links to the main sponsor of the event,
the other reason for me using this font is because it is
bold and very easy to read, therefore passers by will be
able to read the poster from afar and see the artists,
attracting them to read further.
• My colour scheme is going to be a vibrant orange with
white and black for the text and logo, this is because
the orange will be bright so therefore stand out,
meaning more people will see the poster and be
attracted t read it compared to a dull black and white
one.

Production Plan
Week Beginning: 19th June 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
First step is to brief
the product that
needs to be
advertised, then
analyse the best way
to do so.
Next we need to
research possible
ways in which we can
advertise, as well as
find out what
competitors are doing
and how we can beat
them.
Research what the
precise target market
will be for the
festival, then work
out ways to aim
towards this market,
and make them come
to the festival.
Research what
consumers are
interested in, possibly
doing our own
market research to
find what the best
ways to interact with
target audience
would be
Decide which way to
advertise to ensure
that the target
customers will be the
ones who see the
advert, otherwise it
would've been a
waste of money.
Day off Day Off
Complete By:
Tuesday
Complete By:
Thursday
Complete By:
Thursday
Complete By:
Saturday
Complete By:
Monday
Complete By:
N/A
Complete By:
N/A
Week Beginning: 26th June 2017
Decide what
platforms would
be best to
advertise the
poster and
audiovisual
advert on.
Work out the
budget that is
allowed to be
spent on
advertising
Contact these
platforms and
sort out pricing
for
advertisements
and how long
the campaigns
will last.
Design and
create the
poster by giving
drafts and plans
to art directors
and creative
personnel.
Perfecting the
advert by
touching up any
mistakes and
showing to
directors for
feedback.
Day off Day Off
Complete By:
Tuesday
Complete By:
Wednesday
Complete By:
Friday
Complete By:
Monday
Complete By:
Monday
Complete By:
N/A
Complete By:
N/A
http://www.managementstudyguide.com/adverti
sing-process.htm

Production Plan
Week Beginning: 3rd July 2017
Create Audio-
visual advert.
Confirm with
platforms used
for
advertisement
when and
where the
advert will be
shown
Perfecting the
audio-visual
advert by
touching up any
mistakes and
showing to
directors for
feedback.
Release the
finalised advert
to company's
agreed to
advertise.
Complete By:
Wednesday
Complete By:
Wednesday
Complete By:
Thursday
Complete By:
Thursday
Complete By:
n/a
Complete By:
n/a
Complete By:
n/a
http://www.managementstudyguide.com/adverti
sing-process.htm

Launch Dates
Meetings Dates Times Purpose
Planning and presenting
a pitch to the clients
28/06/2017 14:30 – 16:30 In this meeting I need to pitch to the
client what the advertising is and
how it links to the campaign, this
needs to be appealing otherwise
the client will not want to be apart
of the advertisement.
Meeting to approve
details with clients
29/06/2017 9:30 – 11:00 This meeting will be a follow up to
the previous to confirm any details
they asked for, or to show any
changes made for them.
Budget meeting for
advertisements
30/06/2017 8:00 – 10:00 In this meeting the budget will be
set and discussed to see if we have
enough money to reach our goals.
Production of final print
advertisements
01/07/2017 - This is where the final print
advertisement design will be printed
Client and Focus group
showing of advert
02/07/2017 11:30 – 13:30 Finished product will be shown to
relevant clients as well as a focus
group of target customers who can
give constructive feedback.
Refinements based on
group feedback
03/07/2017 - Changes mentioned in focus group
and from clients will be made
Final client approval 04/07/2017 12:00 – 14:00 The refined product will be shown
to clients for approval.
Format and scheduling 05/07/2017 11:00 – 13:00 In this meeting the launch date will
be set as well as any other related
events.
Launch Date 06/07/2017 9:00 – 11:00 This will be the date the
advertisement is released generally.

Budget Summary / Resources Timescale
I will require a large quantity
of posters so they can be put
up in as much locations as
possible, Due to economies
of scale they are cheaper per
unit the more you order,
therefore I will order 1000
A4 which will only cost £100.
http://www.alocalprinter.co.uk/a4-and-a3-posters

Location
My festival will be based near London as this is
the capital of England, and most populated area,
therefore will have the largest audience.
Another positive factor is that in and around
London there is a number of Universities,
therefore a lot of people in the 18-24 age
bracket which is what my target audience is.
Also the genre of rap is very popular in London
compared to elsewhere in the UK, this means
more people will be attracted to go to the
festival.

Software Risk Assessment
• One thing I had to consider was accidentally stretching the photo, it was
important I did not do this as it would make the artist in the picture look
different, and also it would look unprofessional as the picture would be
distorted. The way I avoided this problem was by holding shift when
resizing any image. By holding shift it ensures the dimensions of the image
are kept the same so the image looks the same no matter what size. I also
had to consider how I would resize them without pixelating them as much
as possible. The way I found that was most effective was the transform
tool, this allowed me to quickly resize images without affecting the quality
• Another issue I had to think about was inconsistency in my magazines
colour. I overcame this risk by using the eyedropper tool, this tool allows
you to select a colour already on the canvas and use that for whatever you
are creating. This allowed me to make sure all the red I used on my anti
cover and all the blue I used on my major cover were the same. However
you cannot use the eye dropper tool between windows, so for my DPS I
could not copy the colours from my front cover. The way I got around this
was copying the colours code and pasting it so it was exactly the same.

Legal and Ethical
• ASA: The ASA is the Advertising
standards authority, they have rules and
guidelines that must be followed by
advertisers, There is 22 in total.
• Rule 5 is important for a festival as a lot
of the target audience will be young
teenagers, therefore they have to make
sure they aren't promoting alcohol
towards this target audience, who are
legally too young to drink.
• Another important guideline is privacy,
as in many festival advertisements
pictures depict groups of people, in the
crowd or enjoying the festival, it is
important that the company doesn’t
portray these people or refer to them in
a way that they are not.
https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html

Legal and Ethical
• Ofcom: The Ofcom broadcasting code is
important as advertisers must adhere to the
rules to avoid getting sued or the advert getting
removed.
• Section one is especially important for my
festival as my audience may be under the age
of 18 as the festival is rap/hip-hop and this
genre is popular in people 15-18, therefore
they must make sure they are protected in
these advertisements, for example they
shouldn’t promote people of this age drinking
alcohol or engaging in violence.
• Another important section is two, as many
people go to festivals to take drugs, and cause
fights, in advertisements the company must
ensure they are not displaying that they
condone this, or using this to gather customers.
https://www.ofcom.org.uk/tv-radio-and-on-demand/broadcast-
codes/broadcast-code

Conclusion
In conclusion this LO has been successful as I
have been able to plan out a campaign for my
own festival, whilst analysing existing festivals
for inspiration as well as to repeat (Steve Neale)
some features which are present in all successful
campaign posters.

Artists
Logo
Slogan
Links to social media
Website link
Link to ticket sales
Graphic
Layout 1
Logo
Slogan
Day 1 Day 3Day 2
Artists ArtistsArtists
Graphic
Layout 2

Logo
Slogan
Links to social media / Website link/ Link to ticket sales
Graphic
Layout 3
Graphic
Layout 4
Day 1
Artists
Day 2
Artists
Day 3
Artists
Logo
Slogan
Links to social media / Website link/ Link to
ticket sales
Day 1
Artists
Day 2
Artists
Day 3
Artists

Campaign Message
My advertising campaign is aimed at young
people who are passionate in rap and hip hop
music. I will attract these people by having the
big names who will attract the mass audience
through star appeal, as well as a mix of smaller
artists.
‘Hear It. See It. Live It.’ Is my slogan, this will
attract people as it makes the festival sound like
an experience which you cannot miss.

Production Plan Continued
I will require a large quantity
of posters so they can be put
up in as much locations as
possible, Due to economies
of scale they are cheaper per
unit the more you order,
therefore I will order 1000
A4 which will only cost £100.
http://www.alocalprinter.co.uk/a4-and-a3-posters

Pitch - Feedback
The feedback I received for my poster was overwhelmingly
positive, it highlights that my poster was well produced and
reached the target audience I was aiming for, this is shown as the
audience answering the survey was 17-18, therefore the feedback
is from people within my target audience. The majority of
answers gave me a 9, followed by 10 and then 8. I got no rating
below 8 which gives a clear indication that my poster is to a really
good standard.
This feedback also highlights that my magazine is
to the standard I desired as 100% of people who
filled the survey out thought it was aesthetically
pleasing
This survey also came back as 100% positive, All
the people who filled out my survey believed it was
good enough for a real festival. This therefore
shows that I had all the correct conventions and
everything was made to a good enough standard.

This feedback shows that my chosen
colour scheme was the most liked
thing about the poster followed by the
Skyline graphic, this is positive as these
are the things that set my poster out
as being different and standing out
from the rest.
This was the feedback I received after
asking what changes I should make.
The most common request I received
was to add the dates, this may be
something important to add so people
know when the festival is. Another
requested change was to make more
popular artists bold, this may be
something to consider as it may
increase the star appeal effectiveness.

Changes Made
I decided to add a date to the festival as it is an important detail I missed out
and was highlighted to me in the survey feedback and witness statement. Its
important as people seeing the poster will need to know when it is to know it
hasn't already gone past and if its at a time appealing to them, making them
ant to book tickets.

Legal and Ethical Requirements
I looked at the Legal and Ethical requirements
on the ASA website, after doing this I discovered
no changes were needed to be made, my poster
was within the guidelines, there was no
offensive content or misleading information.
Also there will be no copyright issues as the only
logos used were from the sponsors, which I have
rights to use as they are sponsoring the event

Comparison of Existing Products
In my opinion my poster definitely fits in with other big festivals
posters. All the key conventions are present in mine that are present
within the others. I also would argue that mine stands out more
than the others as it is more colourful and the text is much easier to
read.

Conclusion
In conclusion this Learning Objective has been
useful as I have been able to reflect on the
feedback received and make changes and
improvements to my poster to make sure it is
the best it possibly can be.

Ollie long unit 15

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