This document outlines the process for print-based advertising over 4 weeks from June 20th to July 17th. It involves briefing and SWOT analysis, concluding the advert's objective, research on the target market and competitors, identifying the target audience, selecting appropriate media, setting the advertising budget, designing and creating the ad, perfecting the ad, deciding the placement and timing, executing the ad campaign, and reviewing its performance to improve future ads. The goal is to create a successful advertising campaign through strategic planning and execution.

1. Unit 15 – Print Based Advertising
Week beginning: 20th June 2016
Monday 20th Tuesday 21st Wednesday 22nd Thursday 23rd Friday 24th Saturday 25th Sunday 26th
Briefing about
the advert and
do a SWOT
analysis of the
company and
product. SWOT
is an acronym
for Strengths,
Weaknesses,
Opportunities
and Threats. By
doing this it
makes sure that
the advert will
be successful.
Briefing about
the advert and do
a SWOT analysis
of the company
and product.
SWOT is an
acronym for
Strengths,
Weaknesses,
Opportunities and
Threats. By doing
this it makes sure
that the advert
will be successful.
Briefing about
the advert and do
a SWOT analysis
of the company
and product.
SWOT is an
acronym for
Strengths,
Weaknesses,
Opportunities and
Threats. By doing
this it makes sure
that the advert
will be successful.
Concluding the
objective of the
advert- conclude what
message is to be
delivered in the advert
to the viewers.
Concluding
the
objective of
the advert-
conclude
what
message is
to be
delivered in
the advert
to the
viewers.
NO WORK NO WORK
Complete by: Complete by: Complete by: Complete by: Complete
by:
Complete by: Complete by:
22nd 22nd 22nd 24th 24th

2. Unit 15 – Print Based Advertising
Week beginning: 27th June 2016
Monday 27th Tuesday 28th Wednesday 29th Thursday 30th Friday 1St Saturday 2nd Sunday 3rd
Research-
research has to
be done to find
out the market
behavior,
knowing the
competitors,
what type of
advertising
they’re using,
what the
response of the
viewers are and
the availability
of the resources
needed in the
process.
Research-
research has to be
done to find out
the market
behavior, knowing
the competitors,
what type of
advertising
they’re using,
what the response
of the viewers are
and the
availability of the
resources needed
in the process.
Research-
research has to be
done to find out
the market
behavior, knowing
the competitors,
what type of
advertising
they’re using,
what the response
of the viewers are
and the
availability of the
resources needed
in the process.
Target Audience-
the target
audience is to be
identified clearly
which fits the
advert perfectly.
Media
Selection-
keeping the
target audience
in mind, a choice
should be made
for the suitable
media that will
be used for
informing the
viewers of
information
about the
festival, so that
the correct target
audience is
reached.
NO WORK NO WORK
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
29th 29th 29th 30th 1st

3. Unit 15 – Print Based Advertising
Week beginning: 4th July 2016
Monday 4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th Sunday 10th
Setting the
budget- the
advertising
budget has to be
planned so there
is enough money
to complete the
full advertising
process without
falling short.
Setting the
budget- the
advertising
budget has to be
planned so there
is enough money
to complete the
full advertising
process without
falling short.
Designing and
creating the Ad-
an outline of the
Ad design is
sketched by
copyrighters to
start with. The
actual Ad is then
made by the
copyrighters with
the help of Art
Directors and the
creative personnel
in the company.
Designing and
creating the Ad-
an outline of the
Ad design is
sketched by
copyrighters to
start with. The
actual Ad is then
made by the
copyrighters with
the help of Art
Directors and the
creative personnel
in the company.
Designing and
creating the Ad-
an outline of the
Ad design is
sketched by
copyrighters to
start with. The
actual Ad is then
made by the
copyrighters
with the help of
Art Directors and
the creative
personnel in the
company.
NO WORK NO WORK
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
5th 5th 8th 8th 8th

4. Unit 15 – Print Based Advertising
Week beginning: 11th July
Monday 11th Tuesday 12th Wednesday 13th Thursday 14th Friday 15th Saturday 16th Sunday 17th
Perfection- the
Ad is re-
examined and
the Ad is
redefined so it
can enter the
market without
any mistakes.
Place and Time
of the Ad- the
place and time of
the Ad is decided
so it will reach the
correct target
audience
successfully.
Execution- the Ad
is released into
the market with
no mistakes and
the perfect time
and place.
Performance- the
performance of the
advert is judged to
see how successful
the advert is and if
it’s not, then the
advert is re
examined so that
changes can be
made.
Performance-
the performance
of the advert is
judged to see
how successful
the advert is and
if it’s not, then
the advert is re
examined so that
changes can be
made.
NO WORK NO WORK
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
11th 12th 13th 15th 15th