Posters are commonly used to promote upcoming music events and commercial products. They typically feature an image of the artist to help audiences recognize who the poster is related to. The design of posters is largely dependent on the artist's image and what they want to promote. Other factors like the target audience, poster location, information limits, and costs also influence the design.

1. Posters
Above-the-line marketing techniques such as posters often
include an image of the music artist. They may be used to
promote an upcoming event involving the singer or
advertisement for commercial products. The artist’s logo
may be included on the poster in order for audiences to
recognise the poster in relation to the artist. The style
of the posters is almost entirely dependent on the artist’s
image and what they are promoting. Other factors which
affect the design choice include the appeal to niche
audiences, the placement of the poster, information limit
and cost.

2. The artist is
portrayed through the
use of text. Although
the design choice is
not consistent with
previous posters, the
signature spelling of
‘P!nk’ is coherent.
Pink’s appearance fits
into circus theme of
the tour and the
revealing nature of her
clothing presents the
edgy and carefree
nature of the artist.
The tour information
uses different font
styles to attract
viewers.
The text is
straightforward yet
lacks a sufficient
amount of detail. This
prompts the onlooker
to seek more
information relating
to the tour through
different platforms
such as the singer’s
website.
The poster is used
methodically to
advertise the tour and
album; however, the
comparatively small
size of the promotion
emphasises the
concentration on the
tour promotion.

3. The typical spiked
hairstyle supports the
rock star image and
the unruly vibrant
appearance of the
singer’s hair displays
characteristics which
may appeal to younger
audience members.
Female ​ock stars such as P!nk
r
use the poster’s design to
highlight the music genre. The
poster theme for her ‘The
truth about love’ tour,
conforms to the conventions of
rock through the combination
of bright and dark colours and
the artist’s visual portrayal
in the text.
The inconsistent typography
clarifies theme of rock and
rebellion which is advocated
by singers appearance.
The singers sexualised
appearance highlights
the modern female
ideological
presentation in the
media. The
controversial
presentation aids in
marketing the singer
to niche audiences.
The quantity of information
is minimalised to encourage
customers to seek further
information through
different mediums.

4. The typography is used
to denote the
alternative/rock music
genre.
Information about the
date and location,
ticketing website to
aid customers with
purchasing the
product/service.
Audiences recognise the
band members through
the use of imagery.
Black, white and red
colour scheme connotes
the rock genre of
music.
Multipurpose use of
poster; the platform is
utilised to promote
other rock band
‘mewithoutyou’

5. The lack of a band image
highlights the focus on
the music aspect of the
artist. This is a
typical marketing
strategy for alternative
bands as audiences are
more likely to show
preferences for musicfocused promotion, which
is advocated by the
images of musical
instruments.
Standard emphasis on the
band’s title, used in
many genres’ marketing
posters.
Indie genre known for
using artistic mediums
for promotional
products
Brief and direct
information concerning
live performance
information.

6. As an upcoming artist,
the large font size is
essential for
interesting the target
audience and
establishing a presence
in the market.
Poster combines album
and performance
advertisement.
Ticketing information
is vibrant and a
sufficient size for
ensuring publicity and
sales which are
especially vital for a
debut artist.
The image is denoted in
the poster, the
combination of the
soft-coloured dress and
winter red jumper
highlights the singers
youthful presentation.

7. The design reveals the
subtle yet artist
nature of the music; a
common feature of
indie music. The lack
of the artists
presence in the poster
draws the audiences
attention towards
purchasing musicrelated products.
The artist’s title is
enlarged to underline
the key point of
interest.
Necessary information is
included to promote the
event.

8. Magazine title in large
font to establish
brand. The artist
‘Florence and the
machine’ is promoted
through a synergy of
the music and press
industry. Popular music
magazines such as NME
allow the artist to
reach target audiences
through this platform
due to the similarities
in the niche
demographics of the
magazine and performer.
A close up shot of the
artist enables readers
to recognise the main
point of interest. The
front cover position
of the image directly
markets the singer to
readers as well as
onlookers.
The artist’s name is in
a large contrasting
font style to further
depict the artist’s
significance.

9. The artist is
promoted through
their products as
well as image. The
bold font in
addition to the red,
white and black
colouring exposes
the rock genre
conventions in the
text, which aids in
attracting target
markets.
The capitalisation of
the word ‘FOO’ creates
a shouting effect, the
band are presented as
loud and boisterous
which is emphasised by
the bright white
colouring of the text.
The font colour and
case style elucidates
the significance of
the band.
The eccentric use of
visual effects
captures the
audience’s attention.
The artist is
presented as the lead
performer because of
the comparatively
larger image size. The
fire effect convey

10. Although the artists
are not the main focus
of the page. Other
performers such as the
pretty reckless and
Weezer are also
promoted by the
magazine. The artists’
posters are available
for consumption
alongside the magazine
which allows the
magazine as well as
the performer target
their niche
demographic.
Black Veil Brides are
the main point of
interest in magazine.
The dark clothing and
make up worn by the
lead singer, Andy Six,
portrays the
metal/rock genre. The
nonchalant facial
expression exhibited
by Six, denotes a
carefree and
rebellious attitude
which is applied to
appeal to a young
adolescent market.
The exploitation of
popular press mediums
enable modern music
artist in marketing
their products and
services. ‘Kerrang’ is
a popular magazine
which is famed for the
content which primarily
focuses on
rock/metal/alternative
bands and singers.
Press mediums with a
direct audience
demographic provide
performers with a
dependable advertising
platform.