2. TITLE OF
MAGAZINE
- Harmonee
- Its unique and quirky and
funky
- A play on the word harmony
- Double ‘e’ makes it exciting
and a visual excitement
3. INITIAL
CONCEPT OF
MAGAZINE
- My magazine is a genre based magazine
of pop for more mature teenage as there is
a gap in the market for a more mature pop
magazine
4. GENRE
- The genre I have gone for is pop
- Most commonly enjoyed and widely
listened to
- Great chance of success and high
popularity
- Large amount of pop artists therefore
enough magazine content to include
monthly
5. PURPOSE
- Main purpose to entertain to provide
enjoyment and fulfil and provide insight
into the lives of a music star
- To be gripped to buy the next
monthly issue
- Promote fashion brands/makeup that
are the favourites of the artists
- Inform the consumers of upcoming
gigs and dates they are performing at
in north london
6. CONTENT /
ARTICLE IDEAS- Feature a range of different pop artists both male and female in North
London
- Double page spreads for each artists
- Included images of artists — selfies, pictures professionally taken,
albums they have released
- Sponsership pages for their favourite brands/products such as makeup,
clothing — advertisement for the brands
- Include each artists social media platforms
- Website links to purchase their albums/tickets for their magazine
- On stage favourite outfits and hair styles/makeup
- Their favourite gig they have performed at and on stage memory
- How their career started
- Social media influence
- Information about their next performing gigs and location of venues
- Interviews and question and answers asked by both the public and the
suitable personelle - would include who I am featuring in the next issue at
the back so it gives consumers time to write in their questions and a
contact email they can submit to
" What has been your favourite gig? "
" Who's your favourite other north London pop artist? "
" What has been your favourite venue to perform at in north London? "
" Have you collaborated with another artist before? "
7. FORM- Online soft copy
- Print based hard copy
- 300dpi for print — clear quality
-72dpi for online-for fast loading
- Onto cheaper glossy paper to make it visually
attractive but however staying in budget for my
cheaply priced magazine
- 5/8 different pop artists - 30 double page spreads
including pages for advertisement, sponsorship,
q+a and competition information, therefore a 60
page magazine
- Appropriate amount of text to ensure enough
entertainment but not too much to bore my
consumers
- Information presented in a fun, colourful and
exciting way
8. TARGET AUDIENCE
- Primary target audience = 13-19
- Younger generation have more interest in new
music and interaction with it
- Drive to explore new artists
- Pop is the most common genre amongst this age
category
- Secondary target audience = LGBTQ teenagers
- Bright vibrant colour
- This means males can still enjoy this magazine
despite the stereotypical colours of pink appealing
to girls
- Includes both male and female artists
- Some males enjoy using makeup which is where
the LGBTQ target audience is a positive influence
9. STYLE
- Pink and orange
- Work and harmonise together
- Older age of target audience is 19
therefore the magazine has to contain an
aspect of maturity and class therefore the
contrasting black aspect comes in
- Still remain as much appeal to the lower
age of the target audience by the bright
vibrancy of the magazine
13. SLOGANS
My grab line, quotes and slogans will be...
" north Londons NO.1 best selling pop magazine "
" once you flip one page you won't be able to stop "
" addiction awaiting! "
" competition inside "
" be part of the new craze "
" ever wanted to find out what beauty brand ' the artists
name' uses ? "
" top 5 best gigs that 'the artists name' has performed at in
north London "
" win back stage tickets "
" win free makeup "
" north London born pop artists "
14. UNIQUE
SELLING POINT
-USP= consumers to win exclusive backstage
entry to an artists gig of those features in the
magazine
-USP= monthly competitons to win beatuy
products from the artists favourite brands
- Acts as an incentive to purchase my product
over others
- Brands would sponser me to be advertised in
the magazine
- Extra profit to cover cost of partnership for the
backstage tickets
15. PRICE- £3.20 as a hard copy
- Yearly subscription of £33.60 so one month is free
and one month half price
- Highly attractive cheap subscription
- Due to sponsorship of external partners being
advertised this means I can make the cost of it cheap
- Online subscrition of £2.40 monthly
- £28.80 yearly
- Saving printing fees — more profit
- Incensitve to buy my magazine online over print due
to cheaper price
- Eco friendly as no energy wasted on printing
- Recyclable hard copy due to rising concern of
environment
- Affordable for the target audience taking into
consideration many wont have jobs so are dependent
on pocket money or birthday money
16. DISTRIBUTION
- Aiming for major retailers like Tesco, Sainsburys,
Morrisons for a market for the parents to buy for their
kids whilst doing the weekly food shop extending my
target audience to tertiary
- WHsmiths - major magazine retailer across the UK
ensuring good sales are made
- Aldi/Lidl for the tertiary audience due to cheap selling
price tieing in with budget food stores
- https://www.thelondonmagazine.co.uk
can subscribe through their website and purchase the
magazine in online and print form
- Links for websites where the magazine can be
purchased both online and print on the social media
platforms advertising the magazine
- Fast and effective navigation to purchase
17. MARKETING
- Feature on social media platforms such as instagram,
youtube and facebook
- Target audience is of a digital generation of digital users
- Budget set aside for it as it will benefit me in the long run
for promotion and sales
- Own instagram page “@HARMONEE”
- Hashtag set up “imreadingharmoee”
- Consumers tag themselves with a picture of the
magazine and we will feature them on our instagram page
as a method of free advertising
- Advertise on the London underground on the Northern
line as it’s a common mode of transport for teenagers and
specific to North London reaching the right demographics
- Set up more instagram hashtags with the sponsorship
partners in the magazine and it provides them with a
chance to win something from them ( also features as a
unique selling point)
18. COMPETITION
- None in direct competiton in North London
- Not many extend to the older target age of
19
- Younger end competition is “seventeen
magazine”
- However only an online addition
- Seventeen isn’t pop specific, based on
general celebrities and American based
- “We heart pop” was in competition but no
longer in print after its 6 year successful run
- Due to the ending of this magzine, it has
ensured me I need a strong unique selling
point
19. RESORUCES AND
PERSONNELE
Resources …
- Paper for hard copy
- Printer (ink)
- High quality camera
- Photoshop
- Graphic tablet and computer
Personelle …
- Researchers
- Photographer
- Graphic designers
- Content writers