This document provides an overview for a proposed teenage pop magazine called "Harmonee" targeting 13-19 year olds in North London. The magazine will feature both male and female pop artists from the local area through double page spreads including pictures, social media links, and information on upcoming performances. It will also promote fashion and makeup brands endorsed by the artists. The magazine will be published both online and in print monthly at an affordable price point made possible through brand sponsorships and advertisements. Marketing will focus on social media to promote the magazine and drive sales to the target demographic.

1. HARMON
EEA teenage pop magazine in conjunction
with london magazine

2. TITLE OF
MAGAZINE
- Harmonee
- Its unique and quirky and
funky
- A play on the word harmony
- Double ‘e’ makes it exciting
and a visual excitement

3. INITIAL
CONCEPT OF
MAGAZINE
- My magazine is a genre based magazine
of pop for more mature teenage as there is
a gap in the market for a more mature pop
magazine

4. GENRE
- The genre I have gone for is pop
- Most commonly enjoyed and widely
listened to
- Great chance of success and high
popularity
- Large amount of pop artists therefore
enough magazine content to include
monthly

5. PURPOSE
- Main purpose to entertain to provide
enjoyment and fulfil and provide insight
into the lives of a music star
- To be gripped to buy the next
monthly issue
- Promote fashion brands/makeup that
are the favourites of the artists
- Inform the consumers of upcoming
gigs and dates they are performing at
in north london

6. CONTENT /
ARTICLE IDEAS- Feature a range of different pop artists both male and female in North
London
- Double page spreads for each artists
- Included images of artists — selfies, pictures professionally taken,
albums they have released
- Sponsership pages for their favourite brands/products such as makeup,
clothing — advertisement for the brands
- Include each artists social media platforms
- Website links to purchase their albums/tickets for their magazine
- On stage favourite outfits and hair styles/makeup
- Their favourite gig they have performed at and on stage memory
- How their career started
- Social media influence
- Information about their next performing gigs and location of venues
- Interviews and question and answers asked by both the public and the
suitable personelle - would include who I am featuring in the next issue at
the back so it gives consumers time to write in their questions and a
contact email they can submit to
" What has been your favourite gig? "
" Who's your favourite other north London pop artist? "
" What has been your favourite venue to perform at in north London? "
" Have you collaborated with another artist before? "

7. FORM- Online soft copy
- Print based hard copy
- 300dpi for print — clear quality
-72dpi for online-for fast loading
- Onto cheaper glossy paper to make it visually
attractive but however staying in budget for my
cheaply priced magazine
- 5/8 different pop artists - 30 double page spreads
including pages for advertisement, sponsorship,
q+a and competition information, therefore a 60
page magazine
- Appropriate amount of text to ensure enough
entertainment but not too much to bore my
consumers
- Information presented in a fun, colourful and
exciting way

8. TARGET AUDIENCE
- Primary target audience = 13-19
- Younger generation have more interest in new
music and interaction with it
- Drive to explore new artists
- Pop is the most common genre amongst this age
category
- Secondary target audience = LGBTQ teenagers
- Bright vibrant colour
- This means males can still enjoy this magazine
despite the stereotypical colours of pink appealing
to girls
- Includes both male and female artists
- Some males enjoy using makeup which is where
the LGBTQ target audience is a positive influence

9. STYLE
- Pink and orange
- Work and harmonise together
- Older age of target audience is 19
therefore the magazine has to contain an
aspect of maturity and class therefore the
contrasting black aspect comes in
- Still remain as much appeal to the lower
age of the target audience by the bright
vibrancy of the magazine

10. FONT STYLES
main body font
title font
statement quote fonts

11. MY MAGAZINE

13. SLOGANS
My grab line, quotes and slogans will be...
" north Londons NO.1 best selling pop magazine "
" once you flip one page you won't be able to stop "
" addiction awaiting! "
" competition inside "
" be part of the new craze "
" ever wanted to find out what beauty brand ' the artists
name' uses ? "
" top 5 best gigs that 'the artists name' has performed at in
north London "
" win back stage tickets "
" win free makeup "
" north London born pop artists "

14. UNIQUE
SELLING POINT
-USP= consumers to win exclusive backstage
entry to an artists gig of those features in the
magazine
-USP= monthly competitons to win beatuy
products from the artists favourite brands
- Acts as an incentive to purchase my product
over others
- Brands would sponser me to be advertised in
the magazine
- Extra profit to cover cost of partnership for the
backstage tickets

15. PRICE- £3.20 as a hard copy
- Yearly subscription of £33.60 so one month is free
and one month half price
- Highly attractive cheap subscription
- Due to sponsorship of external partners being
advertised this means I can make the cost of it cheap
- Online subscrition of £2.40 monthly
- £28.80 yearly
- Saving printing fees — more profit
- Incensitve to buy my magazine online over print due
to cheaper price
- Eco friendly as no energy wasted on printing
- Recyclable hard copy due to rising concern of
environment
- Affordable for the target audience taking into
consideration many wont have jobs so are dependent
on pocket money or birthday money

16. DISTRIBUTION
- Aiming for major retailers like Tesco, Sainsburys,
Morrisons for a market for the parents to buy for their
kids whilst doing the weekly food shop extending my
target audience to tertiary
- WHsmiths - major magazine retailer across the UK
ensuring good sales are made
- Aldi/Lidl for the tertiary audience due to cheap selling
price tieing in with budget food stores
- https://www.thelondonmagazine.co.uk
can subscribe through their website and purchase the
magazine in online and print form
- Links for websites where the magazine can be
purchased both online and print on the social media
platforms advertising the magazine
- Fast and effective navigation to purchase

17. MARKETING
- Feature on social media platforms such as instagram,
youtube and facebook
- Target audience is of a digital generation of digital users
- Budget set aside for it as it will benefit me in the long run
for promotion and sales
- Own instagram page “@HARMONEE”
- Hashtag set up “imreadingharmoee”
- Consumers tag themselves with a picture of the
magazine and we will feature them on our instagram page
as a method of free advertising
- Advertise on the London underground on the Northern
line as it’s a common mode of transport for teenagers and
specific to North London reaching the right demographics
- Set up more instagram hashtags with the sponsorship
partners in the magazine and it provides them with a
chance to win something from them ( also features as a
unique selling point)

18. COMPETITION
- None in direct competiton in North London
- Not many extend to the older target age of
19
- Younger end competition is “seventeen
magazine”
- However only an online addition
- Seventeen isn’t pop specific, based on
general celebrities and American based
- “We heart pop” was in competition but no
longer in print after its 6 year successful run
- Due to the ending of this magzine, it has
ensured me I need a strong unique selling
point

19. RESORUCES AND
PERSONNELE
Resources …
- Paper for hard copy
- Printer (ink)
- High quality camera
- Photoshop
- Graphic tablet and computer
Personelle …
- Researchers
- Photographer
- Graphic designers
- Content writers

20. THANK
YOU