1) The document is a proposal for a print-based advertising campaign to promote a music festival social event featuring various music genres. 2) The aims are to inform the public about the bands, dates, and ticket purchasing details. The objective is to persuade people that this festival is not to be missed due to the performers. 3) The target audience is mainly young adults aged 17-30, more males than females, who are adventurous and outgoing and seek entertainment and escapism. They would have a low socio-economic status of C1-E.

1. Unit 15 – Print Based Advertisement
Unit 15 LO2 – Proposal 2
P2 Learners produce a plan for an advertising campaign that features
print-based advertisements.
Name: Sophie Lyne
Candidate Number: 2084
Centre Number: 64315
What is the product being advertised?
I will be advertising a social event where friends can go and listen to a variety of
genres of music and relax and not have to worry about other aspects of their life
for a while. Additionally, it could be for everyone to meet new people who have
the same interests.
What are the Aims and Objectives you are trying to achieve?
Aims:
The aim of my magazine print based advertisement would be to inform the
public on which bands/ artists will be on stage, what dates and where to buy the
tickets for example.
Objectives:
My objective would be to persuade everyone that this is the festival to go to and
that’ll be because of the performers there, you wouldn’t want to miss out.
Target Audience
Maslow – They would be mainstreamers due to the fact that they are people who
go to popular events and want to go there for the experience.
Katz – The audience would be the type to go to be entertained and because it
would be a form of escapism from everything that is happening in their lives.
Hartley – Due to a lot of young adults there, their age would primarily be
between 17-30 and possibly more males than females because stereotypically
male prefer the alternative rock genre more.
Psychographics – They would be adventurous and outgoing because if you like
a variety of music and being outdoors then it would be a memorable experience
to spend the weekend with friends and having fun.
Socio-economic needs – C1-E because there are a lot of students and young
adults who would generally have a low spending power and not have a high
paying occupation.

2. Unit 15 – Print Based Advertisement
What is the campaign message?
As for the campaign message, it will be a way to allow my target audience to get
to the festival to see all the favourite bands live and enjoy the social event and go
for the experience for example if they wanted to camp over the few days that it
would be held at. My slogan would be ‘Escape Reality’ because a lot of people go
to festivals so that they can have a break from their lives and just have fun and
not have to worry for a while.
Style or approach
Within my magazine advert, I would use is quite bold colours so that when they
are looking through the magazine, the page will catch their eye and actually read
what it is about. By having the advert in a magazine, the reader is already
interested in the topic of music so it would be relatable and if it is placed in a
magazine with the same genre.
Content
On my advert, I will include the same information, which would be on my poster
but also add a few more important facts. For example I can add where the target
audience can buy their tickets and find out more information on how to get there
such as including the website link at the bottom.