The document provides details for planning print-based advertisements for a music festival poster and magazine back page advertisement. It includes sections on style, target audience, campaign message, production plans, risks, and budgets. Key aspects covered are choosing colors, images, slogans, and artists to appeal to the target 18-35 age range. Location photoshoots and software use present risks that need mitigation. Staying within budget constraints requires considering equipment, office space, printing, and staff costs.