Resubmission for a video analysis project

1. Video analysis - Mr bean snickers
advert - Resubmission
By Jordan Blythin

2. Mr Bean Snickers Advert

3. Use Of Lighting
At 10 seconds into the advert, a mixture of low and high key lighting is used on
Rowan Atkinson to show him as the star of the advert. The lighting also in a way
symbolises him as being the good guy of the advert whilst the others in the advert
are shown in more low key lighting. This use of lighting makes the other
characters seem like they're the villains since they seem consumed in darkness.

4. Use Of Timeline And Location
The advert is set in feudal japan, this makes the viewer think that the product is
universally liked by different countries because of how far it is stretched in terms of
continents. It also makes it seem like a timeless product because of the time it is
set, giving the idea that snickers bars have been liked for a long time and will
continue to be for a long time.

5. Advert Messages
The advert gives off a lot of messages, ‘Timeline makes
it seem timeless’ ‘Lighting makes Rowan seem like the
good guy’. However the product also gives the message
that the product changes you when you eat it. For
example when Rowan ate the snickers towards the end
of the advert, it showed him going from Mr bean into a
completely different person just from one bite of it, as if
this other person was who he really was as the tagline at
the end says ‘you're not you when you're hungry’. This
gives a message to the viewer that the product changes
who you are back to you’re supposed to be when eaten.

6. Product Shots
The advert uses shot of the product towards the end from 48-51 seconds to show
the viewer what the products packaging will look like. This gives the viewer the
opportunity to see if the product's packaging is child friendly, as because it is a
chocolate bar, children will of course want to have one as well, so the packaging
needs to be shown off as child friendly.

7. Ending
Thank you for watching this video analysis for the Mr bean snickers advert.