The document provides an analysis of two TV advertisments: 1) A Snickers advert featuring Mr. Bean in a martial arts setting, demonstrating that one is not themselves when hungry without eating Snickers. 2) A Walkers crisps advert showing a handyman refusing to share his crisps with an elderly woman, prompting her to launch him out a window on a broken stairlift. Both ads aim to promote their brands' snacks as essential energy-boosting foods.

1. CASE STUDY: ANALYSIS OF
TV ADVERTS
BY ONDER ASLAN

2. SNICKERS MR BEAN ADVERT
https://www.youtube.com/watch?v=qIVDxL2lgN4
This advert is about a group of samurai’s and Mr Bean who demonstrates that ‘you’re not kung-fu when you’re hungry’. The advert
is produced in the style of a martial arts epic and set in ancient China with actors speaking Mandarin, the ad features Mr Bean
clumsily walking over roof tops, as his comrades glide over the city in silence. He then falls into the hands of the enemy, before
eating a Snickers to recover his skills.
The slogan ‘you’re not you when you’re hungry’ is trying to put a message out there that you’re not yourself when dehydrated and
hungry unless you don’t eat anything. The company ‘snickers’ is doing the best they can to persuade/encourage people to invest in
these chocolate which may play an important part in there day as it will give energy and make them more concentrated.
The editing styles used in the advert
Montage:
• jumping really high shows that they have edited that part
• Mr Bean spinning up really high – edited out
Camera techniques:
• Shot reverse shot – when Mr Bean and his fellow companion are having a conversation.
• Zoom shot/close-up of Mr Beans face
• Medium shot of Mr Bean
• Long shot – Mr Bean jumping over the roof top
• Montage – jumping action
• Cross-cutting – camera goes from Mr Bean to the other samurai’s
• Point of view – Mr Beans’ view is seen from where he is standing.

3. THE PRODUCT
The product in this advert is the chocolate
bar ‘snickers’. In the actual advert the
chocolate bar is portrayed as a lethal
weapon with plays an important role in Mr
Bean escaping from the hands of the
enemy. The ‘snickers’ bar gives him energy
and power which transforms himself into
his normal self, a samurai warrior.

4. CAMERA ANGLES
This is an example of over the shoulder
as you can see Mr Bean looking up at his
fellow companions for help/support.
This is an example of a 30 degree rule
as you can all of the characters in one
picture because the camera has
captured everything the audience need
to see to get a better understanding of
what this advert may be about.
The camera is in a Ariel position as the
majority of the time this advert is
filmed in the sky and follows the
movement of samurai warriors jump
from roof top to roof top.

5. THE SOUND
THE SOUNDS THAT WERE INVOLVED IN THIS ADVERT WERE:
• JAPANESE SOUNDTRACK – MARTIAL ART STYLE.
• THE SAMURAI’S TALKING IN BETWEEN THEMSELVES AND GIVING INSTRUCTIONS
TO MR BEAN.
• THE FIRE IS BEING LIT.
• MR BEAN FALLING FROM THE TOP OF THE ROOF INTO THE FLOOR.
• THE SLOGAN IS READ OUT AT THE END OF THE ADVERT TO PUT FORWARD THE
CAMPAIGN ONE LAST TIME.

6. GARY LINEKERS WALKERS ADVERT
https://www.youtube.com/watch?v=GbFEnGExSgI
The advert see the former Leicester City and England striker take on the role of a
handy man who arrives at an elderly women’s home to fix an out of order stair lift.
She looks like sweet old innocent pensioner – but it only takes Gary’s refusal to
share a packet of walker crisps with her to prompt to take drastic action. As Gary
tries out the fixed stairlift, the old lady pulls a red level on the controls which fires
him up the staircase at top speed and out of the window. However, there's a happy
ending for the pensioner as she gets to tuck into Gary's packet of crisps. The slogan
‘how much do you love them?’ is putting a message across is trying to test your love
of walkers crisps.

7. CAMERA ANGLES/TECHNIQUES
This is an example of over the shoulder
as you can tell that the handy man and
the old lady are having a conversation.
Over the shoulder movements usually
tell us that some sought of
communication is going on.
This is an example of a long shot as you
can see the handy man approaching
towards the pensioner house door. In the
this long shot you can also the handy
man’s van with the company name and
number on display.

8. EDITING
• THERE WAS A GLIMPSE OF EDITING IN THE END OF THE ADVERT. THIS IS AN
EXAMPLE OF MONTAGE AS YOU SEE THE HANDY MAN FLYING OUT OF THE
WINDOW WITH ALL OF THE WINDOW SMASHING WITH GLASS PIECES FLYING
AROUND EVERYWHERE.

9. THE PRODUCT
The product in this advert is the
walkers crisp. The reason why the
crisp was put in this way is because
the message that the creator of the
advert is trying to say that the crisp
is to share.

10. THE SOUND
THE SOUND IN THIS ADVERT IS MUCH MORE PLAIN AND SIMPLE:
• THE HANDY MAN AND THE OLD PENSIONER HAVING A CONVERSATION.
• THE CRUNCH OF THE WALKERS CRISP.
• THE HANDY MAN FIXING THE STAIRLIFT.
• THE WINDOW BREAKING (GLASS).